As part of its strategic expansion in Southeast Asia, Havas has forged a strategic alliance with Moonfolks, one of Indonesia’s leading independent agencies. This collaboration unites Havas’ deep media expertise with Moonfolks’ strengths in integrated and digital marketing, creating a powerhouse of innovation and effectiveness.
While Moonfolks will continue to operate independently under the leadership of Anish Daryani, Founder, CEO, and President Director, the partnership introduces a new synergy under the Havas Moonfolks banner. Rooted in Havas’ Converged strategy, which seamlessly integrates talent, platforms, and expertise into unified solutions, this alliance represents a bold step in reshaping Indonesia’s media and marketing landscape.
Through Havas Moonfolks, brands will gain access to a comprehensive suite of services, including traditional and digital advertising, social media, programmatic buying, performance marketing, creative development, and brand strategy. By fusing data, media, and creativity, the partnership is set to deliver impactful, results-driven marketing solutions tailored to today’s dynamic consumer landscape.
Additionally, this collaboration opens the door for introducing Havas’ proprietary tools and specialized services to the Indonesian market. These include Havas Market (eCommerce solutions), Havas Play (Content & Activation), and CSA (Data & Tech)—further enhancing the agency’s ability to drive brand growth through cutting-edge, consumer-centric strategies.
Anish Daryani, Founder, CEO, and President Director of Moonfolks, will also assume the role of President Director for Havas Moonfolks, bringing his industry expertise and market acumen to spearhead growth and innovation. He will be supported by Stefanus Christofer (Steven) as General Manager, who will collaborate closely with him and Pankaj Nayak, the newly appointed President of SEA, Havas Media.
Guided by Rana Barua, Group CEO for India, SEA & North Asia, Anish and his leadership team will have the strategic backing, resources, and autonomy to drive impactful decisions, ensuring alignment with regional objectives while delivering success for clients and the market.
Rana Barua, Group CEO, Havas India, Southeast Asia and North Asia, shared, “Indonesia is one of Southeast Asia’s largest and fastest-growing markets, making it a strategic priority for us. This strategic alliance with Moonfolks marks a significant milestone in our growth journey and strengthens our position to lead with our Converged strategy, amplifying our ability to deliver impactful solutions for brands in local, regional, and global markets.”
Daryani added, “The industry has created significant complexity by separating creative and media functions into different agencies. I’ve witnessed firsthand how disconnected these teams can be, even when working on the same client, or within the same holding company. By uniting creative and media, we are leading the charge in challenging the traditional approach, bringing integrated agency teams together to solve business challenges for our clients. This collaboration provides a proven model that combines creative content, effective distribution, and a higher ROAS for brands.Through this alliance, we have completed our integrated model, allowing us to accelerate commerce for our clients in a way that truly drives results.”
