Havas has announced the acquisition of Front Networks, an independent creative agency focusing on social and digital marketing in China. Front Networks which specializes in digital storytelling, will integrate into the Havas Creative network bringing additional creative and digital firepower to Havas in China.
Founded in 2004 by Felix Teng it serves more than 200 international clients including BMW, Rolls-Royce, Vivo, Microsoft, Columbia, Casarte, Bank of China, and Nestlé.
“China has always been of strategic importance to us and I am thrilled to see we are keeping up the same drive and momentum in this market,” said Yannick Bolloré, Chairman and CEO Havas Group.
“China is evolving and diversifying at a rapid pace, presenting us with many opportunities for growth. By partnering with the best there is to offer in China, Havas Group will surely create more meaningful moments and value for all our clients, consumers, brands and communities. We are delighted to welcome Felix and the teams to the Havas Family.”
Karl Wu, Chairman and CEO of Havas Group Greater China, added: “In the 20 years since its formation, Front Networks has proven its business strength, agility and adaptability during China’s digital emergence and evolution. Amid the arrival of the metaverse, bringing Front Networks on board is an important strategic step to further enrich our digital solutions for our clients in China. Under our one Havas Village roof, we will together continue our mission to create meangingful differences for brands, businesses, and people.”
Front Networks currently has two offices in Beijing and Shanghai, providing a full range of digital marketing services, with a team of more than 200 people.