Dentsu Asia Pacific has announced the appointment of Harsha Razdan as dentsu CEO of South Asia. Based in Mumbai, Razdan will begin his new role on May 1st and oversee operations that include nearly 4,000 staff across South Asia.
Razdan brings over 25 years of experience, having worked across global FMCG organizations PepsiCo and Unilever, and consulting practices including Accenture where he spent four years in the UK.
He joins dentsu from KPMG where he is a Senior Partner, responsible for overseeing both Clients & Markets and Consumer Markets, Life Sciences & Internet Business. He also sits on the Advisory Leadership team as well as the Global Consumer & Retail leadership team.
“India has been through the most profound and impressive digital transformation and the future of the digital economy is bright; with new opportunities being generated by the advent of 5G, proliferation of affordable devices, and the development of a new economy accessible to all,” said Rob Gilby, CEO APAC, dentsu.
“Harsha is an exceptional leader with a deep strategic understanding of the competitive landscape. His background in brand building, overlayed with deep knowledge of tech-driven transformation brings formidable cross-capability expertise and will drive growth opportunities in creating a new value ecosystem for clients with consumers at the centre.”
Harsha Razdan added: “It is a very exciting time to be leading an agency network in India, especially with the significant progress we are seeing in the digital development of our market and what that means for brands.
India is leap-frogging other markets in its adoption and development of new technologies, and it’s critical that agencies are capitalising on new opportunities for brands to speak to new consumers. I can’t wait to get started.”