The Souled Store, a popular lifestyle brand, has strengthened its alliance with cricket star Hardik Pandya, who has now stepped in as an investor. This strategic partnership marks an important step forward for The Souled Store as it seeks to expand its reach and influence within India’s fashion scene. Since 2022, Hardik Pandya has been the face of The Souled Store as its brand ambassador, and with his new investment, he deepens his commitment to the brand’s mission of being the ultimate destination for stylish, high-quality products crafted for the youth.
Hardik Pandya, exclusively managed by RISE Worldwide, expressed his enthusiasm about this investment, “My journey with The Souled Store has been a special one. What started as a partnership has grown into something much bigger. I have always admired their passion for creating something fun, relatable, and exciting for the youth of India. I’m thrilled to be a part of this very loved homegrown brand’s next chapter and look forward to contributing to its continued success and growth.”
He added, “I’m excited to strengthen my partnership with The Souled Store, a brand that resonates with both the youth of the country and me. As an Indian athlete, I believe in the potential of homegrown brands, and this journey is about supporting innovation and creativity to help shoppers look and feel their best. I look forward to being part of this exciting partnership and fueling growth and love for the brand.”
Vedang Patel, co-founder of The Souled Store, says, “Hardik embodies everything that The Souled Store stands for, representing a true ‘Made in India’ success story. We are thrilled to welcome him into the family. His passion for fashion and deep understanding of the Indian youth will bring immense value to our brand. Together, we aim to innovate and create products with high quality that resonate with the youth while celebrating their individuality and interests.”
The Souled Store and Hardik Pandya have mutually benefited from their collaboration over the past two years. As a brand ambassador, Hardik has not only amplified The Souled Store’s visibility in the competitive fashion landscape but has also aligned the brand with the vibrant spirit of youth culture, which resonates deeply with his fanbase.
This synergy has allowed both Hardik and The Souled Store to grow, creating a strong community of fans and customers who appreciate great quality clothing and want to keep up with the fashion trends. With this new investment, The Souled Store plans to accelerate its product development, expand its online and offline presence, and explore new creative collaborations.
