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Saturday, September 23, 2023

Gozoop wins digital mandate for Taj Hotels

Gozoop, an award-winning integrated marketing agency, has won the digital mandate for Taj Hotels for the third year in a row. The bouquet will include Indian Hotels Company (IHCL), Vivanta, SeleQtions, and Qmin in the Taj hospitality group. Gozoop will, however, continue to oversee the brand’s social media presence and management. On winning the mandate, Ahmed Aftab Naqvi, CEO and Co-Founder, Gozoop, said: “There are clients and then there are partners. Partners like IHCL who share similar values and beliefs. Over the past three years, we have been privileged to grow together while working as one team towards a common goal. As trusted advisors to the brand, we look forward to continue delivering result focused solutions and communications for Taj and other IHCL brands.”

Renu Basu, Senior Vice-President, Global Sales and Marketing, IHCL, said: “Gozoop has an in-depth understanding of each of our brand’s unique characteristics, they deliver creative qualitative campaigns in line with ongoing market trends, while staying true to IHCL’s core narrative. Gozoop is a great collaborative partner, as they mirror our focus on creating brand experiences that connect with our guests. We look forward to further strengthening our association with them.”

Lodha Group signs up Dabboo Ratnani

Dabboo Ratnani

For their newest campaign ‘Icon In The Sky’, real-estate developers Lodha Group is partnering celebrity and fashion photographer Dabboo Ratnani to photograph The World Towers. Mansi Saxena, Head of Marketing, Luxury and Premium Housing said: “In this campaign, we are celebrating this symbol’s coming of age, as this beautiful curvilinear landmark firmly establishes its place in the history books of tomorrow. The campaign celebrates the iconicity of The World Towers through Dabboo’s artistic photographs, captures stories of the legends who live at the World Towers and the beautiful showcase in the sky this Diwali.”Speaking of the association, Ratnani said, “When I came to The World Towers for a recce, I thought a drone would be a great idea to shoot the iconic development which is on par with the icons across the globe. Although it is a property shoot, we have approached it from an artistic lens rather than a regular architectural photography. A proud footing of 21st century India, we are celebrating the glorious structure through this campaign shoot, giving an iconic look to it.”

‘Awesome Never Stops’ says Mochi

Shoe brand Mochi has launched its newest campaign titled ‘Awesome Never Stops’, highlighting its new festive collection. The digital campaign centres on Mochi’s philosophy of ‘Stay Awesome’ reminding people that if they have survived the odds it was “nothing but awesome”. The campaign seeks to serve as a “reminder to reboot, get accustomed to the new world, and make the most of it”. The campaign will be promoted across the brand’s digital channels. Speaking about the campaign, Alisha Malik, Vice-President Marketing and e-Commerce, Metro Brands, said, “We at Mochi wanted to stitch a campaign that instils positivity in the minds of people and encourages them to celebrate their victories big or small. Each one of us has persevered through a lot and that is Awesome! This campaign celebrates, acknowledges, and communicates the spirit of togetherness by reminding us that ‘awesome never stops.”

Debosmita Majumder is Porsche India Head of Marketing

Debosmita Majumder

Debosmita Majumder, who was Associate Director and Head of Marketing at Puma India, joins Porsche India as Head of Marketing, Public Relations and Customer Relationship Management. Majumder brings with her over 14 years of industry experience. She began her career as Consulting Associate at Genesis Burson Marsteller where she served for five years and moved to Corporate Voice Weber Shandwick as Group Account Manager. She was also Associate Account Director at MSL India and worked at Sony Six and Kix as Corporate Communications Manager. At Puma she spent five years developing marketing strategies and ushering in significant business impact. She also helped develop some award-winning campaigns, such as ‘Rider’, ‘Propha Lady’, ‘Suede Gully’, ‘Do You’, and ‘Sockthem’. At Puma she also led projects like strategizing women’s business in India, demand generation in B2C platforms, and social commerce through micro-influencers.

Stuart Neish steps down from WPP

Stuart Neish

Stuart Neish, APAC Regional Director with WPP, ended his journey of over 15 years with WPP. Neish announced his retirement on his LinkedIn account, saying that October 31st was his last day with WPP and that he was “looking forward to the next chapter”. Neish wrote: “It has been a great journey of almost 27 years for me, beginning in Berkeley Square in London in 1994 and closing in Tokyo, with stops in Hong Kong and Singapore along the way. Never a dull moment. I’ve had the privilege of working with many talented people in the group over the years. To each of you I give my heartfelt thanks for your friendship, support and loyalty.” Prior to WPP, Neish worked with companies, such as ADK, Wunderman, PwC, Young & Rubicam, J. Walter Thompson, and Deloitte in roles like Non-Executive Director, Regional Finance Director, and Senior Audit Manager.

Grey Cell Public Relations wins PR mandate of C Ahead Digital

As part of the mandate, Grey Cell Public Relations will organise, map, and implement PR campaigns and communication plans for the brand with a strategic approach. Commenting on the partnership, Sandeep Sekhar, Chairman and Global CEO, C Ahead Digital, said: “We are pleased to be associated with Grey Cell Public Relations. Given their experience in the field we are confident that as our PR advisory Grey Cell will successfully keep marking our presence in the media with their strategic communication that supports our business objectives. This partnership will give a major push for C Ahead’s positioning in the market.” Speaking about the collaboration, Madhukar Kumar, Founder and Chief Strategist, Grey cell Public Relations, said: “I am extremely happy to announce our strategic collaboration with C Ahead digital, one of the finest in their field of work. We are committed to C Ahead’s vision and look forward to build a robust brand image for the company which will take them to newer heights.”


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