Mindshare India has announced the appointment of Gopa Menon as the Digital Head, South Asia. He will be responsible for managing the agency’s full-service digital offerings and help existing and new clients transform their digital processes, digital marketing strategies, brand building, and ROI-driven marketing outcomes. Menon will report to Amin Lakhani, Chief Operating Officer, Mindshare South Asia and will be based out of Gurgaon.
Welcoming Menon to the team, Amin Lakhani, Chief Operating Officer, Mindshare South Asia, said, “Gopa brings with him in-depth knowledge and diverse digital expertise. We are confident that Gopa will play a pivotal role as we accompany our clients in elevating business outcomes through our unique addressable media stack.”
Delighted upon taking up the new role, Menon said, “With the digital growth and evolution today, there are a lot of opportunities in store for brands to explore and accordingly revamp their digital tactics. I am incredibly thrilled & happy to be part of the Mindshare & the purple family, its sort of homecoming for me and as Mindshare now re-orients its business around the pillars of “Acceleration”, “Outcomes” & Good growth, I am really looking forward to working with the teams here at Mindshare to shape the continued phase of growth & transformation for its clients.”
Menon has more than 18 years of industry experience in Digital, Emerging and New Media & Advertising & Marketing Communications. Leading & Overseeing the Isobar India Operations , Additionally Heading Strategy/ Media/ Content and Analytics Practice for Isobar India. Part of Isobar India Growth Story for 10 years and helping it become one of the largest and the most awarded digital agency in India.He is specialized in – Strategic Planning, Integrated Marketing,New Business, Digital Transformation, Digital Media (Planning & Buying), Social Medial, Data Driven Marketing & Advertising, Startup, Emerging Tech,Technology, Mobile Media, Programmatic, Consulting, Regional & Global Market Exposure.
Mindshare helps clients to grow their business and to become their lead business partner and they achieve this through a culture of original thinking driven by speed, teamwork and provocation.
Mindshare’s network consists of 116 offices in 86 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.