Ogilvy Mumbai has launched an innovative campaign for Google Search, titled “Googlies on Google,” aiming to transform the online search experience through the thrill of curiosity. Rooted in the excitement of discovery, the campaign invites users to dive into intriguing questions that inspire them to uncover surprising answers interactively.
Spanning six weeks, users will encounter 50 unique “Googlies”—playful, unexpected questions that may seem straightforward but reveal surprising truths upon searching.
At its core, Googlies celebrates curiosity. Each “Did you know?” moment captivates users and encourages deeper exploration, gamifying the search experience to make learning both engaging and enjoyable.
Googlies will appear across various platforms, including social media, TV, outdoor billboards, newspapers, grocery aisles, and product packaging, turning ordinary moments into delightful opportunities for discovery. Each question transforms the mundane into joyful learning experiences, keeping users engaged.
The campaign enhances the search experience by blending curiosity with interactivity. “Googlies on Google” opens up a world of knowledge, whether you’re at home, on the go, or casually browsing.
“As creators, our goal with Googlies on Google was to transform the simple act of searching into something more – an interactive experience driven by curiosity, engagement, and delight,” said Sukesh Nayak, Chief Creative Officer Ogilvy India.
“By crafting playful and thought-provoking moments, we’ve turned everyday searches into opportunities for discovery and surprise. It’s not just about finding answers, but about sparking the joy of learning in unexpected ways. With Googlies on Google, we aim to elevate the product experience by turning curiosity into engaging moments of discovery.”
Directed by Harshik Suraiya, the campaign went live on 22nd October 2024.
Credits:
- Agency: Ogilvy Mumbai
- Client name: Google India
- Campaign name: Googlies on Google – Dhoondoge toh Jaanoge
- CCOs India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak
- Executive chairperson: Hephzibah Pathak
- CEO: VR Rajesh
- President and head of Mumbai and Kolkata office: Hirol Gandhi
- CSO: Prem Narayan
- DCSO: Ganapathy Balagopalan
- Creative team: Karunasagar Sridharan, Nishigandh Dhende, Jugal Joseph
- Account management team: Priyanka Rishi, Debaleena Ghosh, Mrunal Mehta, Arvind Vissapragada, Akhila Kalesh
- Brand strategy team: Abir Banerjee, Aditya Arora, Manali Vora
- Director: Harshik Suraiya
- Production house: Vanilla Films
