In recognition of World Mental Health Day, Godrej L’Affaire has launched a compelling campaign film that sheds light on the often-overlooked mental health journeys of working professionals. Through a series of relatable narratives and light-hearted yet poignant dialogue, the film delves into the emotional challenges hidden behind everyday successes, emphasizing the need for open discussions about mental well-being in the workplace.
In many corporate settings, achievements are routinely celebrated, while the personal struggles that employees endure often go unnoticed. Godrej L’Affaire’s latest campaign seeks to change this narrative by spotlighting the inner battles faced by employees at all levels, from interns to senior project managers. It underscores the importance of creating a work culture where individuals feel empowered to talk about their mental health without the fear of stigma or judgment.
Mental health issues impact employees across the entire professional spectrum. Research shows that a significant portion of the global workforce grapples with mental health challenges, often feeling isolated in their struggles. A 2023 report by Deloitte reveals that 47% of global employees experience mental health issues at work (Deloitte Insights, 2023, Mental Health and Well-being in the Workplace). Godrej L’Affaire’s campaign encourages professionals to share their stories, seek support, and make use of resources such as counseling services and peer support networks.
The film stands as a poignant reminder that behind every job title lies an individual navigating a unique emotional journey. By promoting these conversations, Godrej L’Affaire hopes to foster a more inclusive and supportive workplace, where mental health is as important as professional achievement.
Commenting on the campaign, Sujit Patil, chief communications officer, Godrej Industries Group, said, “This campaign encourages organisations to foster an environment where individuals feel heard, supported, and have access to resources and teams they can approach when feeling low. Mental health issues in the workplace have become quite common, and there is always more to someone’s story than meets the eye. Companies should endeavor to create a culture of support to ensure the well-being of all.”
