Go Digit General Insurance has rolled outt its new brand campaign “Do the Digit Digit”. The film shows the insurer’s brand ambassador, Virat Kohli, gleefully grooving to an all-new anthem.
Set in the hustle and bustle of Indian cities, Digit’s new anthem shows the company’s scale and presence across geographies and demographics. From autorickshaw drivers and travelers to patients and new mothers, Kohli is seen doing the signature step with people from different states and cultures. The jingle highlights Digit’s lines of business and the ease that comes with buying insurance from the company, given how it has leveraged technology to scale and streamline its business operations.
Detailing about the campaign, Tanya Marwah, Vice President, and Head – Brand Marketing, Digit Insurance said, “Over the last 4.5 years, we have stuck to our mission of making insurance simple and accessible. Our customer base today is a testament to our efforts and the new brand campaign is a celebration of this milestone. The collective trust of our customers and partners has helped Digit scale in a way that the company is now present across most geographies and what better way to commemorate this than a catchy new anthem and hook step by everyone’s favourite, Virat Kohli.”
Commenting on the new campaign, Kohli said, “Just like in cricket, insurance companies, too, must evolve with the changing times to bring forward their A-game. You have to be disruptive in a way that brings real change and makes sense to people. Digitizing insurance was much needed, and I am glad Digit has been able to achieve this successfully. It’s truly a masterstroke! Working with the Digit team is always fun and this time around, we have a new hook step which represents dusting away one’s worries to stay positive and happy. And this is exactly what insurance is all about. I can’t wait for more Indians to jump on to the bandwagon and Do the Digit!”