Leading global automotive maker Geely Auto has engaged brand storytelling and experiential innovation agency INVNT to deliver the global launch of its first and highly anticipated all-electric EX5 SUV in Australia at an iconic Sydney venue on 11th of March.
INVNT was awarded the account following a competitive pitch and has also been tasked with creating an exciting brand narrative – G’day Australia – that embraced Geely’s commitment to the country. The line-up of activities includes the official brand and car launch event and party and all supporting activations, including media drive and technical training.
Mr. Li Lei, CEO of Geely Auto Australia, says,“The launch of the EX5 is a significant milestone for Geely Auto Australia as it marks the start of our relationship with the country and Aussie consumers, and we needed a partner who could bring this to life in an authentic way, and we are excited to partner with INVNT to deliver unique experiences to consumers, media and our network.”
Laura Roberts, Managing Director INVNT APAC, added, “Australia isn’t just the starting line for Geely Auto’s global launch—it’s where the spark of something bigger begins. We believe in the power of innovation-led experiences to shape culture, forge new connections, and set the course for the future. With Geely, we’re not just unveiling a car; we’re opening the door to a new era of human mobility, introducing Australians to a brand that’s set to redefine the road ahead.”
INVNT joins a suite of agencies supporting Geely, including Havas Host (creative and social), Havas Media (media), Dentsu (PR and Influencer management) and Merkle (website and CXM).
The Geely EX5 will be available in dealerships for customer enquiries and test drives from the 11th of March. Delivery of EX5 orders will be taking place from March onwards.
Australian customers can now explore and personalise their own Geely EX5 through the new EX5 configurator feature on the Geely website: www.geely.com.au/ex5/build. To keep up to date with Geely Auto’s plans in Australia, you can view more information via www.geely.com.au and the brand’s LinkedIn, Facebook, Instagram, TikTok and YouTube.
About Geely Auto Group
Geely Auto Group is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary unit of Zhejiang Geely Holding Group (ZGH). The Group manages several leading brands, including Geely Auto, Lynk & Co, and Zeekr. Geely Auto Group is also the global strategic partner of Malaysian national automaker PROTON. The Group employs more than 50,000 people and operates 12 plants and five global R&D centres in Hangzhou, Ningbo, Gothenburg, Coventry and Frankfurt. The Group also boasts four global design studios in Shanghai, Gothenburg, Milan, and Coventry, respectively with over 1000 members of staff in total. Geely Automobile Holdings, a subsidiary company holding controlling stakes in Geely Auto, Lynk & Co, and Zeekr, has been listed on the Hong Kong Stock Exchange since 2005. In 2023, the brands under Geely Auto Group management sold over 1.68 million units, with new energy vehicle sales increasing 48.3%, and exports growing 38%.
The controlling shareholder in Geely Auto is Zhejiang Geely Holding Group (ZGH), which is also the parent company of Volvo Car Group, Geely Commercial Vehicles Group, Geely New Technology Group and Mitime Group. Zhejiang Geely Holding Group is committed to vigorously pushing the development of world-renowned automotive and mobility technology brands providing high-quality products in multiple market segments to meet different levels of customer demands.
The EX5 brings convenience and versatility to any outdoor adventure, offering the power to run essential appliances on the go. With the ability to support a barista-grade coffee machine and mini-fridge simultaneously, it transforms into a personal mini-kitchen, ensuring fresh coffee and chilled drinks wherever you are.
ABOUT INVNT
On a mission to put a brand on the moon. INVNT® is an international, interdisciplinary, and integrated agency united by brand storytelling. Helping challenger brands and organizations impact audiences, dent culture, and make history. Founded in 2008, INVNT continues to be led by Kristina McCoobery (CEO), and Scott Cullather (Chairman and Chief Growth Offer) – amplifying globally with offices in New York (HQ), London, Sydney, Singapore, Mumbai, Dubai, Detroit, San Francisco, Stockholm, Noosa, and Washington D.C. For more information visit, www.invntapac.com.
