Gargi by P N Gadgil & Sons (PNGS), the fashion jewellery brand redefining affordable luxury, marks its third anniversary with a major announcement. The brand, boasting a market capitalization of ₹1,200 crore, has named popular actor and influencer Mithila Palkar as its brand ambassador for the year.
Palkar, celebrated for her youthful charm and vibrant personality, perfectly embodies the fusion of tradition and modernity central to Gargi’s ethos. As the face of both PNGS and Gargi, she will headline a new campaign aimed at inspiring the next generation of jewellery enthusiasts while upholding the brand’s legacy of timeless craftsmanship. This collaboration is set to enhance Gargi’s appeal, offering a relatable yet aspirational image that connects with customers across various age groups, reinforcing its position as a leader in the fashion jewellery market.
Speaking about her association, Mithila Palkar said, “Jewellery is more than an accessory—it’s a statement of who you are. Gargi by PNGS represents the elegance and versatility that every woman seeks. I’m thrilled to be part of a brand that celebrates individuality and tradition in such a beautiful way.”
Aditya Modak, co-founder of Gargi by PNGS, added, “In three years, Gargi has created a distinct space in the jewellery market by offering exceptional designs that balance tradition and modernity. Today, we have a market capitalisation of more than Rs 1200 cr, and our association with Mithila Palkar marks an exciting new chapter in our journey. Her vibrant personality aligns seamlessly with Gargi’s mission to make fashion jewellery accessible, stylish, and personal.”
Gargi aims to open 10 company-owned stores and expand its presence with more shop-in-shop (SIS) outlets, creating a deeper connection with customers across India.
