Adani Wilmar, an FMCG company, has launched the ‘Banao Kuchh Hatke’ campaign for its protein-rich brand Fortune Soya Chunks. This comprehensive 360-degree campaign highlights the versatility of soya chunks, encouraging consumers to explore innovative and diverse culinary options.
Conceptualized by DDB Mudra, the campaign features ad films narrated by renowned Indian actor and dancer Jaaved Jaaferi in Hindi, and former Indian cricketer Sourav Ganguly in Bengali. The films are being distributed across various media platforms, including TV and digital channels like YouTube, Instagram, and Facebook.
The campaign films showcase ‘hatke’ recipes made with Fortune Soya Chunks, with Jaaved Jaaferi and Sourav Ganguly humorously guessing the dish being prepared. While their guesses may be off, the audience is left with one certainty: Fortune Soya Chunks promises delightful surprises. To enhance the digital presence, the brand has collaborated with esteemed chefs who will share unique recipes using Fortune Soya Chunks, engaging the audience in an exciting way.
Additionally, the brand plans to extend the campaign through their product packaging, featuring ‘Hatke’ dishes that can be prepared with soya chunks. A QR code on the packaging will direct consumers to a microsite to explore more recipes.
