After a multi-agency pitch, digital agency Flying Cursor Interactive has won social media and digital content mandate for lifestyle commerce content app, Trell. According to the mandate, the agency will be responsible for reinforcing brand via social media and impactful digital content. The agency’s mindset resonated with the brand, helping them win the business.
Welcoming Flying Cursor to the table, Parul Menghani, vice president and head of content, Trell, said, “We are excited to partner with Flying Cursor who have a deep understanding of the content commerce space and a wonderful grasp of what makes the Indian youth tick. We were looking to further scale and accelerate our social media and digital content mandate. Having created a distinct positioning for ourselves in a very short period of time, it was very important for us to partner with like-minded individuals who understood Trell’s long term vision. We are looking forward to a mutually fruitful association with Flying Cursor Interactive.”
On winning the mandate, Parag Gandhi, co-founder and director, Flying Cursor Interactive, said, “There cannot be a better time to win a digital video content app’s business, when every day, digital is making someone famous. Consumers all across age groups are exploring a lot of content, and new ways of connecting and making choices. What excited us during the Trell pitch was the way the app is nurturing the new-age community of content creators, and its innovative integration with e-commerce. We look forward to being a part of Trell’s growth and to help make the app India’s number content, community and e-commerce platform.”
