The Athlete’s Foot has launched its latest campaign, Fit For Every Run, in collaboration with creative agency ICON, spotlighting the diverse ways people incorporate movement into their everyday lives. The campaign goes beyond traditional athletics, showcasing how running and physical activity are woven into a variety of lifestyles, emphasizing that everyone has their own unique journey to fitness.
From the determined triathlete navigating grueling terrain to the nurse sprinting to a hospital shift, and even a young child racing home from school, the campaign features an array of individuals each demonstrating their commitment to staying active. Whether it’s tackling rugged trails, running on tracks, or simply staying on the go in daily routines, Fit For Every Run illustrates how The Athlete’s Foot supports every stride, with gear that’s designed for all kinds of movement. Through this celebration of motion, the brand highlights its mission to provide footwear and apparel that empower individuals to embrace their active lives, no matter where or how they run.
“At The Athlete’s Foot, we understand that exercise is deeply personal – it’s about finding the right fit for every athlete’s unique journey, be that on the sports field, at park run, or even running to work, Our ‘Fit For Every Run’ campaign champions the idea that no matter how, where, or why you run, The Athlete’s Foot is here to help you find the perfect fit to support your goals. ” said Heidi Fisher, head of marketing at The Athlete’s Foot.
“With this campaign, we wanted to bring to life the diversity and joy of running in all its forms, This can mean so many things to different people, and it was important for us to capture those moments in a way that feels authentic and memorable.” said Georgina Rees, executive director of creative and campaigns at ICON.
“With ‘Fit For Every Run,’ our goal was to create something bold and inclusive that breaks away from conventional narratives, celebrating the diversity of runners and visually capturing how it feels to wear a great-fitting pair of shoes, From concept to post-production, the creative focused on heightening the expression of the experience people feel on all types of runs, whether it’s a triathlete on the trail or someone on their way to work.” added Kenneth E. Parris III, senior creative at ICON.
Credits:
- Client: The Athlete’s Foot
- Head of Marketing: Heidi Fisher
- Content Marketing Lead: Mairead Comerford
- Creative Agency: ICON
- Senior Creative-Art Director: Kenneth E. Parris III
- Senior Creative-Copywriter: Gareth Fitzpatrick
- Senior Art Director: Simone Parravicini
- Executive Director of Creative & Campaigns: Georgina Rees
- Creative Producer: Aaron Scullion
- Senior Designer: Christopher Lewis
- Art Director & Designer: Marc Hoyler
- Creative Operations Manager: Emily Han
- Film Production: Quiet Conqueror
- Director: Arthur Chan
- Producer: Michaela Le
- Director of Photography: Don Buppapirak
- Editor: Jason Tran
- Colourist: Alina Bermingham
- Photographer: Steve Greenaway
- Photographer Assist: Kurt Bingham
- Media: Russell Curtis & Janes Media Advertising
- Key Account Manager: Cass Dalla Costa
- Account Manager: Isabella Sciarra
- Head of Client Services: Denise Spadafora
