Data for the period (October 1- November 27) shows the category registered 5.86 million seconds this year, as against 2.39 million seconds in 2019 for the same period, according to the latest report by the Broadcast Audience Research Council (BARC).
The report says the auto sector has got back to advertising as the economy gradually picks up the pieces. The advertising volume from the sector has risen by as much as by 36% compared to the previous year.
The sector registered 12.6 million seconds of advertising volume in 2020 as compared to 9.3 million seconds in 2019. For the October 1- November 27 period, the category registered 5.86 million seconds this year, as against 2.39 million seconds in 2019 for the same period. The category, according to the report, has grown 47 percent in this period in 2020 whereas in 2019 it recorded only 26 percent growth.
According to the data, the four-wheeler category has topped the sector with a two-fold increase in ad volumes.
