FCB Group India has announced the launch of its Creative Council, aimed at advancing the group’s culture of creativity and embracing innovative, modern problem-solving techniques. The council will set global standards for excellence by leveraging technology and data to enhance creative output across the group.
According to the company, the council will prioritize developing groundbreaking work that resonates with audiences while providing real-world solutions to client challenges. Its mission is to cultivate a dynamic creative environment that encourages innovation and future-proof ideas.
The council will be composed of key creative leaders, including Mayuresh Dubhashi, CCO of FCB India; Hemant Shringy, CCO of FCB Ulka; Rakesh Menon, CCO of FCB Interface; Neville Shah, CCO of FCB Kinnect; Kartikeya Tiwari, Creative Digital Partner at FCB Group India; Anusheela Saha, NCD of FCB India; Udayan Chakravarty, NCD of FCB India; and Suchitra Gahlot, NCD of FCB Ulka.
This team will be responsible for driving the group’s creative strategy, ensuring that innovation is at the forefront of every project. The council’s goal is not only to create award-winning work but to generate ideas that offer practical solutions to real-world business problems. “Clients today are looking for more than just creative campaigns—they want solutions that drive results,” noted Sinha. “This council will work together to deliver that, leveraging technology, data, and creativity to provide measurable outcomes.”
“Clients today are looking for more than just creative campaigns—they want solutions that drive results,” noted Sinha. “This council will work together to deliver that, leveraging technology, data, and creativity to provide measurable outcomes.”
Creativity as a business imperative
In an industry increasingly shaped by digital tools, algorithms, and data-driven strategies, FCB’s focus on creativity as a core business driver reflects a growing trend in the advertising world. Brands today are expected to deliver more than just visibility—they must foster engagement, build customer loyalty, and, most importantly, create measurable impact on their bottom line. FCB Group India acknowledges this shift, positioning creativity as a powerful catalyst for driving economic growth.
The council’s focus on innovation aligns with the changing needs of clients who require adaptive, future-proof solutions to stay competitive in the marketplace. With its multidisciplinary team of creatives, FCB Group India aims to bridge the gap between traditional advertising approaches and the digital age’s demands.
Sinha believes that the council’s work will set benchmarks for both the company and the wider industry. “We are not just aiming to meet expectations but to exceed them, setting new standards for what creative work can achieve in today’s market,” he added.
As FCB Group India adapts to an ever-evolving industry, the launch of its Creative Council marks a strategic initiative to keep the company at the forefront of innovation. The council aims to deliver creative solutions that not only capture attention but also generate impactful business results.
