FCB Ulka, a part of FCB Group India, has appointed Ajay Ravindran as its new National Planning Director. Ravindran brings a wealth of experience to the role, offering a comprehensive perspective on brand strategy, having worked across various domains including advertising, social media, content, media planning, and market research. FCB Ulka highlighted his expertise in new-age planning, blending storytelling, social media culture, and technology to craft impactful strategies.
In his previous role as Head of Brand Marketing at Razorpay, Ravindran led several successful campaigns that fused technology, creativity, and storytelling. Throughout his career, he has worked with renowned brands such as Unilever, Britannia, Colgate, Vodafone-Idea, Dell, Titan, TVS, and 3M. A multi-time EFFIE award winner, Ravindran has also led planning teams at prominent agencies including Ogilvy, VML, MullenLowe Lintas Group, and Grey, distinguishing himself as a leader in the field.
“We are thrilled to have Ajay join us as our National Planning Director. His exceptional blend of creativity and strategic insight will play a pivotal role in enhancing our capabilities and driving impactful brand solutions for our clients,” said Kulvinder Ahluwalia, CEO of FCB Ulka.
“We believe his leadership will strengthen our strategic initiatives and inspire our teams to push the boundaries of creativity.”
Ravindran added: “I believe the true power of Brand Marketing lies not just in creating ‘buzz’ or some fuzzy ‘brand love’ but unlocking hidden growth opportunities for businesses.
And the new-age we live in provides us with an array of avenues to do this – technology, digital, data, content, CX. FCB Ulka provides the finest playground to practice this craft. An enviable client roster, entrenched relationships, and a burning desire to do the very best for the businesses we work on. Just a few minutes into the conversation with Dheeraj, Nitin, Kulvinder and Hemant, I just had one question: “When can I start?”
