FCB closed 2024 on a high note, reaffirming its position as a creative powerhouse by retaining top honors in The One Club for Creativity’s Global Creative Rankings. FCB New York was once again named Global Agency of the Year, while FCB Global celebrated its continued success as Agency Network of the Year for 2024.
In the APAC region, Dentsu Tokyo led the rankings, securing the title of the top-ranked agency in the region and the #6 spot globally. Other standout agencies in the region included The Monkeys Sydney (#17 globally), Colenso BBDO Auckland (#18), TBWAHakuhodo Tokyo (#19), and VML Australia Sydney (#21).
The Global Creative Rankings, an annual benchmark report available for free, provides a detailed analysis of the most awarded agencies, brands, countries, and creative professionals worldwide. Points for the rankings are calculated based on accolades received across eight prestigious awards programs hosted by The One Club, including The One Show 2024, ADC 103rd Annual Awards, TDC70 Competition, ADCE Awards 2024, ONE Asia Creative Awards 2024, and awards from regional chapters in Denver, San Diego, and Miami.
This comprehensive evaluation underscores the creative excellence and innovation demonstrated by agencies and individuals, with FCB standing tall as a beacon of inspiration in the global advertising landscape.
“The Global Creative Rankings is the industry’s most comprehensive and transparent ranking,” said Kevin Swanepoel, CEO, The One Club. “There are no secret weightings in calculating the rankings, and unlike others, it’s not hidden behind a paywall. As the industry’s foremost nonprofit organization for the global creative community, The One Club is in a unique position to provide this free, definitive measure for global creative excellence to everyone in the industry.”
The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE Screen Short Film Festival, and more – is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.
Highlights of the Global Creative Rankings 2024:
- FCB New York
- Rethink Toronto
- McCann New York
- TBWAMedia Arts Lab Los Angeles
- Serviceplan Germany Munich
- Dentsu Inc. Tokyo
- FCB Chicago
- Marcel Paris
- VML New York
- Ogilvy PR New York, Publicis Conseil Paris (tie)
- Rethink Toronto
- Serviceplan Germany Munich
- Wieden+Kennedy Portland
- Brand-Side Agency Rankings
- Google Brand Studio San Francisco
- Apple Marcom Cupertino
- Superette, the Creative Studio at DoorDash San Francisco
- The New York Times MagazineNew York
- OlssønBarbieri Oslo, PILLS Beijing (tie)
- FCB Global
- Ogilvy Group
- VML
Independent Agency Network Rankings
- Rethink
- Serviceplan Group
- Wieden+Kennedy
Agency Holding Company Rankings
- Interpublic Group
- WPP
- Omnicom Group
- Helo Los Angeles
- Smuggler New York/Los Angeles
- Wolf Credo Production Co Buenos Aires
Music & Sound Company Rankings
- Citizen Music New York/Los Angeles
- DaHouse Audio Los Angeles
- Grayson Music Toronto
Regional agency results are as follows:
- APAC Agency of the Year: Dentsu Inc. Tokyo
- Europe Agency of the Year: Serviceplan Germany Munich
- Latin America Agency of the Year: Grey Colombia Bogotá, VML Colombia Bogotá (tie)
- Middle East & Africa Agency of the Year: Ogilvy South Africa Cape Town
- North America Agency of the Year: FCB New York
- Brand of the Year: Michelob ULTRA
- Brand Parent Company of the Year: AB InBev
- Non-Profit Client of the Year: Digital Public Library of America
- Highest-Ranked Work: “Dreamcaster” by FCB New York with 456 Studios New York for AB InBev, Michelob ULTRA
The Global Creatives Rankings for individuals, listed at the agencies where they worked when the winning entries were produced, are as follows.
- Danilo Boer, global creative partner, FCB Global
- Liz Taylor, global CCO, Ogilvy
- Cassiano Derenji, EP, DaHouse
Highest-ranked creatives by title, listed at the agencies where they worked when the winning entries were produced, are as follows.
- CCO of the Year: Michael Aimette, Gabriel Schmitt, FCB New York (tie)
- ECD of the Year: Xavier Blais, Rethink Toronto
- Director of the Year: Lucia Aniello, Hungry Man, Anna Mantzaris, Passion Pictures (tie)
- Designer of the Year: Malik Dupree, Chocho Han, Shyla Lindsey, McCann New York (tie)
- CMO of the Year: Benoit Garbe, Anheuser-Busch
- United States
- Germany
- Canada
- Japan
- France
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Global College Creative Rankings
- Brigham Young University Provo
- Filmakademie Baden-Württemberg Ludwigsburg
- ArtCenter College of Design Pasadena
- Berghs School of Communication Stockholm
- School of Visual Arts New York
Rankings are calculated based on points garnered for award wins at all of The One Club’s global, regional, and local shows.
