FCB Kinnect has announced the appointment of Priyanka Nair as their new National Strategy Director. Nair joins FCB Kinnect from Ogilvy, where she served as Executive Vice President – Planning and Strategy. In her new role, Nair will lead the development of transformative strategic solutions for the agency’s clients. “With her profound expertise in deep thinking, she will enhance our digital capabilities, recognizing their critical role as the foremost channel for brand development in the current market landscape,” the agency stated.
Based in the agency’s Mumbai office, Nair will oversee planning teams across Delhi, Bengaluru, and Mumbai. Additionally, she will lead the establishment and operation of the agency’s transformation, expert alliances, and knowledge verticals.
Nair brings over 15 years of experience, she was also associated with Creativeland Asia and has worked closely with brands like Coca-Cola Nutrition, Minute Maid, Audi India, and Tata Sky (now Tata Play), among others.
On the appointment, Rohan Mehta, CEO, FCB Kinnect and FCB/SIX India, said, “Priyanka’s addition strengthens the strategic direction of our digital assets towards impactful marketing. Her expertise will bolster our brand building capabilities, further amplifying our dedication to using creativity as an economic multiplier.”
Chandni Shah, COO, FCB Kinnect, added, “Since we already possess an integrated model blending media, tech, content, and creativity around business goals, Priyanka’s appointment will allow us to maximize our offerings, by continuing to support clients through crafting insight-driven strategies which will fuel business growth.”
On the appointment, Nair said: “I am super thrilled to jump onto this exciting new journey with FCB Kinnect as it gives me an opportunity to use my expertise at a digital-first creative agency, to not only to put out some fun work, but also help add value to clients and maximize effectiveness for both business and brand.”
