FCB India, a key player under the FCB Group India (IPG Group) umbrella, has secured the creative mandate for Dulcoflex, a globally trusted name in digestive health. Under this partnership, FCB India will lead integrated marketing campaigns to further establish Dulcoflex’s dominance in the laxative category while enhancing its appeal among Indian consumers.
The mandate was awarded following a highly competitive multi-agency pitch and will be handled by FCB India’s Mumbai office.
Commenting on the partnership, Nupur Gurbaxani, Director – Brand & Innovation, Sanofi Consumer Healthcare, India said, “Dulcoflex has been a trusted companion for millions of consumers worldwide. As we further strengthen our presence in India, we are thrilled to collaborate with FCB India, part of IPG Group. Their expertise in crafting insightful and consumer-centric campaigns aligns perfectly with our mission of making self-care as simple it should be. We look forward to creating impactful narratives that educate and engage our audience.”
Speaking on the win, Ashima Mehra, CEO of FCB India, said, “We are excited to partner with Dulcoflex, a brand synonymous with digestive wellness. Digestive health is a crucial aspect of overall well-being, and through our creative expertise, we aim to break barriers and spark meaningful conversations around this category.”
