In today’s hyper-connected world, phones have evolved into more than just devices; they’re lifelines, especially for Gen Z. Recognizing this vital connection, Google has partnered with FCB India to launch an integrated campaign for Android’s ‘Tap to Pay’ feature.
The campaign, featuring four short digital films, captures the essence of Gen Z’s desire to stay present, stay updated, and never miss a beat—even when making payments. The films spotlight everyday moments where Gen Z is inseparable from their phones, and how any disruption can feel like missing out. With ‘Tap to Pay’, available exclusively on Android in India, seamless transactions can be made instantly, ensuring they stay focused on the present without interruption.
Whether hanging out with friends, gaming, or simply scrolling through social media, the films illustrate how Android Tap to Pay integrates effortlessly into their lifestyle.
Speaking on the launch of campaign, Mayuresh Dubhashi, CCO, FCB India, said, “Android has some of the coolest features ever. Tap to Pay in particular is an intuitive and seamless way to go about paying for your things on the go without stopping what you are doing. Sounds simple right? Well yes, and no. For Gen Z this ability to get even their microseconds back is a game changer.
So, we constructed an entire campaign to showcase how this feature can revolutionise even the way they make payments in a fun and engaging way. We took cues from their lives and pop culture and designed a language, look and feel for this campaign. As they say, ‘Android users slay!”
Credits
- Agency: FCB India
- Brand: Google India
- Group CEO, FCB Group India & South Asia : Dheeraj Sinha
- Chief Executive Officer : Ashima Mehra
- Chief Creative Officer: Mayuresh Dubhashi
- National Creative Director : Udayan Chakravarty
- Creative Team: Hiya Mukherjee, Koushiki Banerjee, Ayushman Das, Kshitij Chandel, Rajani Kumari
- Account Management: Tanisha Sharma, Riya Majumdar, Nikita Bhandari
- Strategy Team: Vipansh Vasudeva
- Google Brand Team: Prithvi Mazumdar, Pranav Verma, Kanika Handa, Arnavaz Ghista
- Production House: Chalk & Cheese
- Director: Achowe
