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Monday, October 25, 2021

FCB Group restructures its creative agencies

Debarpita Banerjee (Chief Executive Officer), Surjo Dutt (Chief Creative Officer), John Thangaraj (Chief Strategy Officer), FCB Group

With the aim of bringing a multi-disciplinary approach to creative ideation, drawing from fields as varied as design and data to media and marketing, FCB Group India has announced the restructuring of its creative agencies and a new three agency structure – FCB Ulka, FCB Interface and FCB India. FCB India, the newest agency in the fold, led by Swati Bhattacharya as the creative chairperson, now announces its newly elevated C-Suite leadership team.

FCB India has been conceptualized as a hybrid new agency for a new era of hybrid marketing, combining hybrid talent and hybrid thinking to unleash ‘hybrid creativity’ – powerful, unmissable, media-agnostic ideas that truly span the length and breadth of the consumer journey. Five years down the line, riding on some key brand wins like Horlicks, Google India, Domino’s, Nokia Mobiles, Vistara, Uber, Merino Laminates, All Out, Baygon, Dranex and Mr Muscle, LivGuard, LivFast, McCain, Birla Fertility and IVF amongst others; this growth has given birth to an end-to-end independent and integrated agency – FCB India.

FCB India will be led by Debarpita Banerjee as chief executive officer, Surjo Dutt as chief creative officer and John Thangaraj as chief strategy officer. In their previous roles, Banerjee, Dutt and Thangaraj were President – North & East, National Creative Director and National Planning Director, respectively.

Talking about the restructuring strategy, Swati Bhattacharya, creative chairperson, FCB India, said, “When Debbie, Surjo, and John enter the room to solve a problem… you know it will be done. Very rarely do you see such chemistry and energy in the boardroom. They can afford to be terribly honest with each other, and that directly makes the idea shiny and the brand shinier!”

Welcoming Debbie, Surjo and John to the table, Rohit Ohri, Chairman & CEO, FCB Group India, said, “Hybrid thinking truly begins with hybrid talent. Debbie, Surjo and John’s diverse experience across content marketing, media strategy and digital storytelling, respectively, uniquely positions them to deliver to the challenges of building and growing brands in today’s complex, ever-changing marketplace.”

Ohri further added, “Debbie, Surjo & John have been instrumental in growing the FCB brand across new clients, categories and markets. Having spent half a decade working with each other, they play off each other’s strengths, bring multiple perspectives to the table and form a formidable base from which to further consolidate the tremendous equity they have already built. I wish them the best in their new roles and have no doubt that they will lead FCB India into a new era of success.”

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