FCB group India, a full-service advertising and digital agency has announced organizational restructuring with three full-service agency brands in India – FCB Ulka, FCB Interface, and FCB India. These three agencies will be a part of FCB Group India. With the new three creative agency structure, agency stalwarts Nitin Karkare, Swati Bhattacharya, Robby Mathew, and Joe Thaliath will take on more prominent roles.
Detailing about the development, aid Rohit Ohri, Chairman & CEO, FCB Group India. “It is imperative for us now, more than ever before, to be able to provide our clients with the strategic direction and creativity they need to navigate the new world we live in today. Our new structure allows for our best people to provide focused and dedicated partnership to our clients; to bring the disruptive creativity, agility, and fluidity that is required today to transform our clients’ businesses and create unmissable brands”
Nitin Karkare: Vice Chairman
Karkare carries over 35 years of experience spanning across the advertising space. He started off as a management trainee at Ulka Advertising to becoming the Vice Chairman. He is known to forge long-term partnerships, be it his clients, teams, colleagues, or associates. His worldview is driven by a strategic perspective and long-term solutions.
Swati Bhattacharya: Creative Chairperson
Swati Bhattacharya has recently been named to ‘Adweek Creative 100’ for 2021! Bhattacharya is a humanist. In 2016 she became India’s first woman CCO when she joined FCB Ulka. Under her leadership, FCB has won more than 120 awards at prestigious award festivals like One Show, Cannes, Clio, D&AD, Kyoorius, etc. While she stays married to advertising, she periodically makes short films.
Robby Mathew: Vice Chairman & CCO
Mathew comes with over two decades of experience at FCB Interface, and drives the agency’s creative agenda with a fervent passion. He has created some of the agency’s most memorable campaigns for brands like Mahindra, Oreo, Bluestar, and Agrotech Foods.
Joe Thaliath: Vice Chairman & CEO
A retail pioneer and entrepreneur, Thaliath started his advertising career with FCB Ulka in Cochin. After a successful stint in Cochin, he came to Mumbai and led many different businesses before becoming the CEO of FCB Interface. Through his 30 odd years with the Group, he has worked on global and Indian mega brands across the automotive, FMCG, publishing, media, and telecom sectors.
Commenting on it, Rohit Ohri, Chairman & CEO, FCB Group India, said, “Nitin, Swati, Robby, and Joe have been the pillars of the Group. The creative work that Swati and Robby have done over the last four years has made FCB Group India shine brightly on the global creativity firmament. Nitin and Joe have ensured that our creativity was a powerful economic multiplier for our clients. Together, they have scripted our creative transformation story.”