FCB Group India has officially rebranded to FCB India, in a move that simplifies its agency nomenclature and brings it in line with FCB’s global naming conventions. This strategic shift reflects the network’s focus on structural clarity and consistent brand representation across international markets.
As part of this transformation, the agency previously known as FCB India—a sub-brand within the group—has now been repositioned and renamed FCB Neo.
The rebrand comes on the back of strong momentum for the network in India. Over the past few quarters, FCB India has rapidly scaled to become the country’s largest full-funnel agency network, offering integrated solutions across brand strategy, digital, customer experience, media, and content.
Under the unified FCB India banner, the network will now comprise four distinct but synergistic agency brands—Ulka, Interface, Neo, and Kinnect—each with its unique strengths and specializations, collaborating seamlessly to drive impactful business outcomes for clients in a dynamic and evolving marketplace.
Commenting on the development, Dheeraj Sinha, Group CEO – FCB India & South Asia, said, “This is a strategic step to simplify our identity in India. The move aligns us with the global architecture and clarifies how we represent ourselves across the industry. FCB India will continue to build on its strong momentum, delivering modern marketing solutions and #NeverFinished creativity for some of the world’s most iconic brands.”
Tyler Turnbull, Global CEO of FCB added, “FCB India has experienced some of its most successful quarters in our history, delivering strong growth and creativity, reinforcing how critical the market is for FCB globally. Dheeraj and the entire India leadership team are transforming the business and the way we operate to deliver end-to-end solutions for clients. This evolution is the natural next step to position FCB as the go-to agency partner for ambitious clients in the region.”
