Social media giant, Facebook has planned to launch several audio products, including Clubhouse-style live audio rooms and a way for users to find and play podcasts. Facebook’s sudden incursion into the audio market comes as the explosion of interest in Clubhouse, an audio app where billionaires and celebrities including Tesla CEO Elon Musk have popped in to chat, could be waning.
According to the statement released by the company, Downloads of the Clubhouse app, which is only available on Apple’s iOS devices, suffered an estimated 70 percent decline in downloads in March from February when it hit a high. Analytics firm Sensor Tower estimated Clubhouse had a 72 percent decline in growth from about 9.6 million February installs to about 2.4 million in March.
In an interview on Discord with Casey Newton, editor of newsletter Platformer, Mark Zuckerberg, CEO, Facebook Inc, said “Facebook was looking to treat audio as a first-class medium in the way that we would photos or video. Facebook is working with Spotify on ‘Project Boombox’ to share and listen to music on its platform.
The rapid growth of the year-old app Clubhouse has demonstrated the potential of audio chat services. What is imprecise is if Clubhouse, which just closed a new round of Series C funding in which a source said it was valued at $4 billion, will have staying power as installs decline.
The app, which is not yet available on Android, faces competition from multiple companies working on Clubhouse clones. Twitter Inc is testing its live audio feature Spaces, along with new features from Discord, Microsoft-owned LinkedIn, Slack and Spotify Technology. Reddit also unveiled a preview of its ‘Reddit Talks’ product to moderators on Monday.
Facebook said its live audio rooms would be available on its Messenger product and in its main app. It said it would test the rooms with public figures as well as in Groups – a product the company has vigorously promoted as providing places for people with common interests but which have also been used to spread misinformation and organize extremist activity. Facebook said users would be able to send donations, or tips, to creators in live audio rooms through “Stars”. After launch, it will offer other types of monetization like single-purchase access or subscription for rooms. It also announced an audio creator fund for Soundbites.
The company is working to attract more creators who are accustomed to receiving tips and other direct payments from fans