Extramarks, India’s leading ed-tech giant, has launched a new brand campaign called ‘School Se Ghar Tak’ to underscore its stance as a holistic learning platform, which integrates the school and home ecosystem for seamless curriculum-mapped learning with end-to-end learning solutions. The campaign-themed School se Ghar Tak highlights Extramarks expertise in combining the best of ‘in-school’ and ‘at-home’ digital learning ecosystem helping students’ #FlyTheExtraMile.
Trusted by 10,000+ schools all over India, Extramarks offers 360-degree learning solutions for smooth school-to-home education by delivering a personalized, integrated, and interactive ‘student friendly’ learning experience. The holistic approach to learning is well reflected in the campaign, which sheds light on the brand’s vast repository of school-mapped curriculum, delivered through high visual stimulating content. The campaign video also highlights the end-to-end learning offerings such as Live doubt-solving sessions, unlimited practice tests, performance analysis, and much more with the help of a dynamic jingle and visuals.
Speaking on the campaign, Vineeta Singh-Vice President – Marketing, Extramarks Education, said, “The near-immediate shift to online education post the COVID-19 outbreak accelerated convergence of school and home learning, emphasizing the need to make education holistic, interactive and personalized. Trusted by 10,000+ schools in India, Extramarks has emerged as a complete learning solution that covers all the bases from school to home. The latest TVC embodies this image of Extramarks as a one-stop learning solutions provider that complements in-school learning from the comfort of home. We are excited to mark our new beginnings as we strengthen our message of well-rounded, all-inclusive learning, School se Ghar Tak.”
Rolled out on the heels of the brand’s recent rebranding and re-introduction of ‘Extramarks – The Learning App’, the campaign reinforces the brand’s leadership position in the EdTech segment and highlights its robust set of product offerings for all classes, multiple boards, and all subjects including K12, JEE, and NEET. The brand has merged all its Applications in the K-12, JEE, NEET segments into a single Extramarks – The Learning App, making it a complete learning solution for students across segments.
Mansi Datta, Chief Client Officer, Office Head-North & East, Wavemaker India said, “We are thrilled to win the media mandate for Extramarks and work on the launch campaign. We are confident that our integrated media approach centered in consumer journey backed by data and insights will drive growth in this extremely competitive and fierce category. The campaign reaches out at an all-India level to both parents and school children talking about holistic learning solutions not just in schools but children having access to it at home as well”
Conceptualized by Leo Burnett and executed by Wavemaker, the campaign went live across TV, Print, Cinema, Outdoor, and Digital media on 15th December, and is slated to run for 7-8 weeks. In terms of the target audience, the brand casts a wide net covering teachers, students, parents, and schools across geographies. The TVC will be available across 100+ TV channels in multiple languages including Hindi, English, Tamil, Telugu, Kannada, Gujarati, Odiya, Assamese, Malayalam, Marathi, and Bengali, among others.