Essilor, a global leader in ophthalmic lenses, has rolled out a new campaign for its Varilux brand, with renowned cricketer Virat Kohli as the face of the initiative. The campaign highlights the superior benefits of Varilux progressive lenses, targeting individuals over the age of 40 who face presbyopia—an age-related condition that affects their ability to focus on nearby objects.
In this campaign, Virat Kohli not only endorses the product but takes on the role of an advocate, sharing his personal experience. The campaign’s film showcases a heartfelt interaction between Kohli and his coach, where he emphasizes the value of clear and comfortable vision at all distances. Through this engaging narrative, the campaign positions Varilux as the ideal solution for active individuals seeking seamless vision correction, aligning the brand with Kohli’s dynamic lifestyle and commitment to peak performance, both on and off the field.
The campaign aims to raise awareness about the importance of addressing vision changes early on and presents Varilux progressive lenses as a practical and innovative solution for those seeking clarity at every distance without compromising on style or comfort.
This campaign seeks to raise awareness about the importance of vision correction in older adults and the specific benefits that Varilux lenses can offer in meeting their visual needs.
