Essence, a global data measurement-driven media agency has launched its Essence Data Health Check consulting service, developed to help brands achieve effective business outcomes from their digital marketing activities by advancing their audience data strategy. Essence Data Health Check is a service product developed through Essence Global Ventures, the agency’s Singapore-based innovation, research and development hub. The product was built to be a strategic and tactical aid for marketers to accelerate their digital marketing transformation and business growth. In addition to helping brands navigate the seismic shifts in data, identity and privacy due to the confluence of changes in user sentiment, regulations and technology, the offering enables marketers to maximise value from their audience data and optimise consumer brand experience.
Speaking upon the launch, Vincent Niou, vice president, data strategy, APAC, Essence, said, “Data has never been more integral to more aspects of marketers’ businesses, but the space has never been more confusing and uncertain. With Essence Data Health Check, we are excited to help marketers navigate these shifts, while applying our best practices to drive campaign impact and business growth from their audience data, as well as provide the best possible brand experience for their customers across both paid and owned channels.”
Shane Dewar, vice president, advertising operations, APAC, Essence, further added, “With consumer sentiment, public policy and the advertising industry as a whole moving towards an ecosystem that puts privacy at the forefront of how it operates, brands and advertisers will be challenged to ensure that the people, processes and tools they have are capable of navigating the new privacy-first world. Essence Data Health Check is designed to help marketers evaluate what they are doing well in, provide a roadmap to improve their data strategy, and ultimately, enable brands to achieve their goals.”