Enormous Brands has appointed Joy Chauhan as its Fractional Chief Marketing Officer (CMO), reinforcing the agency’s commitment to helping clients achieve their business and growth goals. Chauhan brings a wealth of experience from his previous role at JWT / Wunderman Thompson (now VML), where he served as Managing Partner (North) and Chief Client Officer (WT India). During his tenure, he led the North office in managing an impressive portfolio of prominent global and Indian brands, including PepsiCo, Nestle, GSK, Hero MotoCorp, Honda Motors, Apollo Tyres, Indigo Airlines, Vivo, and The Times of India.
Before leading JWT/WT’s North division, Chauhan oversaw the agency’s Sri Lanka operations and its South region. His career also includes significant roles at McCann and Grey Worldwide, further enhancing his expertise in the industry.
With the learnings & insights of over 18 years at JWT alone, Chauhan has experience in sectors as diverse as automobiles to chocolates and has strong capabilities to lead an agency in driving solutions for clients across the spectrum of what a CMO’s mandate entails. He is poised to steer clients through today’s complex business challenges with a fresh spectrum of strategic solutions designed for remarkable growth.
“The scape and the fragmentation of what a brand needs to do today to stay relevant in the marketplace has exploded. The job of an agency is to steer all aspects of a brand’s growth, Joy’s wealth of experience brings a whole new dimension to our offerings. At a time when brands are seeking breakthrough strategies amidst market fragmentation, this partnership transforms opportunities for our clients.” said Ashish Khazanchi, Managing Partner at Enormous about the new addition.
Commenting about the new role, Joy Chauhan, said, “After over 25 years with various network agencies to be a part of an independent set-up was something I was keen on. Enormous is one of the top advertising agencies in India at the moment and there is no better time for independent setups than now. What started with just a free-wheeling chat with Ashish turned out to be this very interesting engagement. Enormous has nothing to prove as far as creativity goes and is at a crossroads of next-level growth and scaling up. I am happy to be a small part of this very large story in the making.”
Chauhan’s appointment comes as Enormous completed eleven years recently, having celebrated a decade of creative achievements.
