Following the multi-agency pitch, Enormous Brands, the independent creative agency has won the brand planning and creative duties of Kapiva, an Ayurvedic brand. As part of the mandate, the agency’s core responsibilities will be working towards brand planning, designing strategy with the aim of achieving the business objective and also provide strategic counsel for content creation and amplification across mediums.
Commenting on this strategic tie-up, Shrey Badhani, co- founder, Kapiva said, “We are thrilled to be partnering with Enormous Brands as we look to build out Kapiva into an enduring, differentiated brand. Enormous has a great track record of differentiated storytelling for challenger brands. They have a deep understanding of the urban millennial consumer and really understood the value proposition of Kapiva to our consumers. We also really enjoyed the interesting conversations with their diverse, talented team over the past months.”
Talking about Kapiva’s legacy and the future-centric approach, Ashish Khazanchi, managing partner, Enormous Brands said “Kapiva is a brand born out of age old practices of Ayurvedic nutrition made accessible for the modern families. It has its roots in tradition and yet fits into a modern household’s life with innovative formats. Kapiva did exceedingly well in the last few years with people’s attention shifting to better nutrition and going forward, we’ll look forward to building even higher relevance for the brand in the consumer’s mind.”