Enormous Brands has announced the appointment of Akshat Trivedi as its National Creative Director – West, signaling a strategic move to enhance the agency’s creative leadership and output. Trivedi brings a wealth of experience and a proven track record, having previously served as Creative Partner at The Womb, where he was instrumental in crafting standout campaigns for renowned brands such as Fogg and Saregama Carvaan.
The appointment reflects Enormous Brands’ commitment to driving impactful creativity and strengthening its presence in the western region. With his sharp creative acumen and innovative approach, Trivedi is poised to lead the agency’s creative endeavors, ensuring they resonate deeply with audiences while delivering exceptional value to clients.
In his new role, Trivedi will focus on shaping and executing a bold creative vision for the western market. He will spearhead high-impact campaigns across diverse categories, mentor creative talent within the agency, and champion innovation to keep pace with the dynamic advertising landscape. Trivedi’s leadership will also aim to elevate the agency’s reputation for delivering disruptive, memorable, and results-driven advertising.
Ashish Khazanchi, Managing Partner and CCO at Enormous Brands, commented on the appointment, saying:“Akshat’s work speaks volumes. His ability to blend compelling storytelling with a nuanced understanding of consumer behavior sets him apart. At Enormous, we’re committed to redefining creativity in the industry, and Akshat’s leadership will be instrumental in this journey.”
Akshat Trivedi’s illustrious career includes leadership roles at renowned agencies such as Ogilvy, Ibs Fulcro, and The Womb, where he crafted impactful campaigns for a diverse range of brands, including Piramal Finance, Star Plus, Astral, Vicco, Cadbury Perk, and Mumbai Indians.
During his tenure at Ibs Fulcro, Trivedi spearheaded award-winning campaigns for UPI, Kotak, and Bajaj Electricals, demonstrating his versatility and mastery across both digital and traditional creative platforms. His work reflects a deep understanding of brand storytelling, strategic thinking, and the ability to connect with audiences across mediums, cementing his reputation as a forward-thinking creative leader.
On taking up the new role, Trivedi, said, “As I write this, it has already been a few days working with the super talented bunch of people at Enormous. Their minds are always buzzing with ideas, and their hearts not only applaud individuals in the team but also celebrate great advertising work, no matter which agency or place they come from. I believe it comes from—or rather multiplies by—the way Ashish thinks and feels about advertising. I am thrilled to be a part of the Enormous team and look forward to creating great work together.”
