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Wednesday, November 6, 2024

Emirates NBD’s New Short Film by Zombie Studio Emphasizes the Importance of Saving

Zombie Studio has crafted a captivating new animation for Emirates NBD, introducing the “Financial Wellbeing” platform—an interactive hub offering easy-to-understand financial information aimed at enhancing people’s knowledge of personal finance.

The short film tells the heartwarming story of a young boy who, inspired by a magical moment with his grandfather, learns the value of saving. His journey begins with the first coin he earned during a playful magic trick, a lesson that stays with him throughout his life. In various scenarios, the protagonist makes intentional choices to save that coin, which becomes a symbol of his growing financial discipline.

As he matures, gets married, and starts a family, the animation illustrates how he passes on the timeless value of saving to future generations, emphasizing the importance of financial responsibility through thoughtful storytelling and vivid visuals.

With the tagline “In the journey of life, every milestone achieved is a lesson learned,” the piece highlights how financial education is also passed down from parent to child —and that knowing how to manage it makes people feel more confident.

“There are many ways for a bank to talk about financial health and education, but nothing resonates like a captivating story that reflects the experiences of so many families, regardless of their culture,” said Daniel Salles, Partner and Executive Creative Director at Zombie Studio.

“It generates identification and reflection in a much more natural way. By materializing the bank’s initiative to provide access to financial information in a lighter manner, the short presents this concept through an emotional narrative.”

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