At the 2020 edition of the Effies held recently in Mumbai and organised by The Advertising Club, McCann Worldgroup India and Ogilvy shared the ‘Agency of the Year’ title, while Hindustan Unilever and Star India were adjudged ‘Clients of the Year’.
The prestigious Grand Effie was bagged by 82.5 Communications for Bisleri’s ‘Samajhdar Jante hai’. McCann Worldgroup’s 206 point tally notched up three Golds, six Silvers, 14 Bronzes, and 45 Finalists. The Gold was for Harpic’s ‘Overcoming India’s Toilet Divide’, Incredible India’s ‘From Destinations to Transformations’, and Bill and Melinda Gates Foundation’s ‘When Family Planning had a Better Plan’.
DDB Mudra (six Silvers, five Bronzes, 19 Finalists, and an additional 27 points as a Contributing Agency) came third in the agency tallies, followed by The Leo Group (three Silvers, five Bronzes, 30 Finalists, and seven points as a Contributing Agency). Both the agencies missed the yellow metal.
Other Gold winners include:
- Wunderman Thompson for Facebook’s ‘Thumbstoppers’.
- Hindustan Unilever for Surf Excel’s ‘Giving Fight Against Dirt a Karmic Perspective’.
- Havas for Durex’s ‘Breaking the Taboo Around Female Sexuality’.
- WATConsult for Racold’s ‘Mind Your Language’.
- Contract for Bata’s ‘How did a 125 year old brand successfully fit into a 25-year old’s shoes’.
- Cheil India for MG Motor’s ‘How the unknown British legacy brand MG overturned the auto industry’s worst slowdown with success in just 20 days’.
- Hotstar Creative Communications team for ‘Connecting Rural India to IPL’.
Referring to the coveted Effies, Partho Dasgupta, President of The Advertising Club, said, “I would first like to congratulate all the winners of the awards. Winning an Effie has always been a matter of great pride for every marketer and each of the winners are truly deserving of this recognition. Effie India Awards 2020 continues to be the highest honour in innovation and effectiveness and with this award, we continue to be committed towards recognizing and rewarding thought leadership showcased by brands and advertisers.”
Reflecting awards, Mitrajit Bhattacharya, Chairperson, Effies, said, “Like every year, this year to we saw some of the best and game changing work being entered for the awards. The superior quality of work has led to the marquee award categories, such as ‘Client of the Year’ and the ‘Agency of the Year’ for the first time in the history of the Effie’s being won by not one by two winners each.”
“We are sure that the continuous evolution of the awards to reflect the changing media landscape by adding new and relevant categories will ensure that the awards continue to stay relevant and highly coveted,” Bhattacharya added.
Effie India 2020 Agency of the Year tally:
| Agency | Grand Effie (12 Pts.) {No. of Metals) | Gold (8 Pts.) {No. of Metals) | Silver (6 Pts.) {No. of Metals) | Bronze (4 Pts.) {No. of Metals) | Finalist (2 Pts.) | Lead 2 / Contributing 1,2,3,4 (Actual Points) | Total Points |
| McCann Worldgroup India | 3 | 6 | 14 | 45 | 206 | ||
| Ogilvy Group | 2 | 8 | 9 | 53 | 206 | ||
| DDB Mudra Group | 6 | 5 | 19 | 27 | 121 | ||
| The Leo Group | 3 | 5 | 30 | 7 | 105 | ||
| Wunderman Thompson Group | 1 | 5 | 3 | 14 | 1 | 79 | |
| Dentsu Webchutney | 5 | 3 | 1 | 2 | 46 | ||
| Hotstar Creative Communications Team | 1 | 1 | 1 | 9 | 23 | ||
| Grey | 1 | 1 | 6 | 22 | |||
| Havas Worldwide | 1 | 2 | 20 | ||||
| Hindustan Unilever | 1 | 1 | 1 | 1 | 20 | ||
| Cheil India | 1 | 1 | 2 | 16 | |||
| Siriti | 1 | 2 | 1 | 16 | |||
| Mindshare India | 1 | 13 | 15 | ||||
| Wavemaker | 14 | 14 | |||||
| WATConsult India | 1 | 1 | 3 | 13 | |||
| Contract India | 1 | 1 | 12 | ||||
| 82.5 Communications | 1 | 12 | |||||
| FCB India | 1 | 3 | 12 | ||||
| Rediffusion Brand Solutions | 1 | 1 | 1 | 12 | |||
| BBDO India | 1 | 2 | 10 | ||||
| MediaCom Communications | 10 | 10 | |||||
| One97 Communications | 2 | 1 | 10 | ||||
| Taproot Dentsu India | 1 | 1 | 10 | ||||
| Social Kinnect | 9 | 9 | |||||
| ABT Associates India | 1 | 1 | 8 | ||||
| BBH Communications India | 2 | 8 | |||||
| AutumnGrey | 7 | 7 | |||||
| Edelman India | 7 | 7 | |||||
| Genesis Burson Cohn & Wolfe | 7 | 7 | |||||
| Jack In The Box | 7 | 7 | |||||
| In-house Creative Communications, Hotstar | 3 | 6 | |||||
| Innocean Worldwide India | 1 | 6 | |||||
| Moving Pixels | 1 | 6 | |||||
| Wieden + Kennedy India | 1 | 1 | 6 | ||||
| Flipside | 5 | 5 | |||||
| Indigo Consulting | 5 | 5 | |||||
| Social Street | 5 | 5 | |||||
| VMLY&R India | 2 | 1 | 5 | ||||
| ADK Fortune | 1 | 4 | |||||
| Buzzoka | 4 | 4 | |||||
| Crayons Advertising | 4 | 4 | |||||
| 4 | 4 | ||||||
| Geometry Encompass | 4 | 4 | |||||
| Infectious Advertising | 1 | 4 | |||||
| Network Advertising | 4 | 4 | |||||
| QED Communications | 4 | 4 | |||||
| TBWA\India | 1 | 4 | |||||
| AER | 3 | 3 | |||||
| Beehive Communications | 3 | 3 | |||||
| Burson Cohn and Wolfe | 3 | 3 | |||||
| Cohn & Wolfe 6 Degrees | 3 | 3 | |||||
| Encompass Events | 3 | 3 | |||||
| Equinox Films | 3 | 3 | |||||
| Ketchum Sampark | 3 | 3 | |||||
| Madison India | 3 | 3 | |||||
| 2020 MSL India | 2 | 2 | |||||
| Associated Corporate Consultants | 1 | 2 | |||||
| Britannia Industries | 1 | 2 | |||||
| CAA Kwan | 2 | 2 | |||||
| Digitas India | 1 | 2 | |||||
| Discovery Communications India (Independent) | 1 | 2 | |||||
| Frigorifico Allana | 1 | 2 | |||||
| Genesis Burson – Marsteller | 2 | 2 | |||||
| Hungama Digital Services | 2 | 2 | |||||
| Max Publicity | 2 | 2 | |||||
| Monk Media Network | 2 | 2 | |||||
| PHD Media India | 2 | 2 | |||||
| Prodigitz | 2 | 2 | |||||
| Publicis India | 1 | 2 | |||||
| Saatchi & Saatchi Propagate | 1 | 2 | |||||
| Schbang Digital Solutions | 2 | 2 | |||||
| Sideways Consulting LLP | 1 | 2 | |||||
| Star Sports | 1 | 2 | |||||
| Tanishq | 1 | 2 | |||||
| The Reach | 2 | 2 | |||||
| The Script room | 1 | 2 | |||||
| Tilt Brand Solutions | 1 | 2 | |||||
| What’s Your Problem Brand Solutions | 1 | 2 | |||||
| ZtoA Marketing Solutions | 2 | 2 | |||||
| Autumn Worldwide | 1 | 1 | |||||
| DNA Entertainment Networks | 1 | 1 | |||||
| Foxymoron | 1 | 1 | |||||
| Fulcro | 1 | 1 | |||||
| GroupM Media India Pvt. Ltd. (Wavemaker Division) | 1 | 1 | |||||
| Hyprlocl Designthinking LLP | 1 | 1 | |||||
| OMD Mudra Max | 1 | 1 | |||||
| RepIndia | 1 | 1 | |||||
| The Brand Pal | 1 | 1 | |||||
| TVF | 1 | 1 | |||||
| Voot India – Viacom 18 Media | 1 | 1 | |||||
| Total | 1 | 12 | 45 | 56 | 202 |
Effie India 2020 Client of the Year tally:
| Client | Grand Effie (12 Pts.) {No. of Metals) | Gold (8 Pts.) {No. of Metals) | Silver (6 Pts.) {No. of Metals) | Bronze (4 Pts.) {No. of Metals) | Finalist (2 Pts.) | Total |
| Hindustan Unilever Limited | 1 | 3 | 3 | 10 | 58 | |
| Star India | 1 | 4 | 3 | 7 | 58 | |
| Reckitt Benckiser India Pvt. Ltd. | 2 | 2 | 2 | 2 | 40 | |
| Mondelez India Foods Pvt. Ltd. | 2 | 12 | 36 | |||
| NESTLÉ INDIA LIMITED | 1 | 1 | 9 | 28 | ||
| Bajaj Auto Ltd. | 3 | 7 | 26 | |||
| BILL & MELINDA GATES FOUNDATION | 1 | 2 | 3 | 22 | ||
| Coca-Cola India Pvt. Ltd. | 2 | 5 | 22 | |||
| Dabur India Limited | 1 | 2 | 4 | 22 | ||
| ITC Limited | 2 | 5 | 22 | |||
| Johnson & Johnson Private Limited | 1 | 3 | 2 | 22 | ||
| Spotify India Private Limited | 1 | 2 | 4 | 22 | ||
| Trigger Happy Entertainment Pvt. Ltd. | 3 | 1 | 22 | |||
| Facebook India Online Services Private Limited | 1 | 2 | 20 | |||
| Flipkart Internet Private Limited | 2 | 2 | 20 | |||
| Pidilite Industries Ltd. | 2 | 1 | 2 | 20 | ||
| Association of Mutual Funds in India | 3 | 18 | ||||
| Spotify India LLP | 2 | 3 | 18 | |||
| Bennett Coleman & Company Private Limited | 1 | 6 | 16 | |||
| Bharatiya Janata Party | 1 | 1 | 1 | 16 | ||
| Castrol India Ltd. | 1 | 1 | 1 | 14 | ||
| Gillette India Limited | 1 | 1 | 2 | 14 | ||
| The Wishing Factory | 1 | 2 | 14 | |||
| Bata India | 1 | 1 | 12 | |||
| Bisleri International Private Limited | 1 | 12 | ||||
| State Bank of India | 1 | 1 | 1 | 12 |
Effie India 2020 results:
| S.NO. | Entrant | Brand | Campaign Title | Client | G/S/B/F |
| 1. Personal Care | |||||
| 1 | Hindustan Unilever Limited Contributing Agency 1 : Edelman India Contributing Agency 2 : Jack In The Box | Surf Excel | Rang Laaye Sang | Hindustan Unilever Limited | Silver |
| 2 | McCann Worldgroup India Contributing Agency 1 : QED Communications | Dettol | When moms lent a helping hand | Reckitt Benckiser India Pvt. Ltd. | Bronze |
| 3 | Ogilvy Group Contributing Agency 1 : Mindshare India Contributing Agency 2 : Burson Cohn and Wolfe Contributing Agency 3 : AER | Ponds | Overcome your inner hesitations and #See What Happens | Hindustan Unilever Limited | Bronze |
| 4 | The Leo Group Contributing Agency 1 : TVF Contributing Agency 2 : RepIndia | Whisper | How Whisper Changed the Rules of the Game | Procter & Gamble India | Finalist |
| 5 | The Leo Group | Medimix | How Medimix changed the face of Ayurveda in India | Cholayil Pvt. Ltd. | Finalist |
| 6 | Ogilvy Group | Dabur Red Paste | Making India chew ready! | Dabur India Limited | Finalist |
| 2. Beverages Non-Alcohol | |||||
| 1 | McCann Worldgroup India | Nescafe | Creating new rite of passage for Indian teens | NESTLÉ INDIA LIMITED | Silver |
| 2 | McCann Worldgroup India | Coca-Cola | How coca-cola won the world cup | COCA-COLA INDIA PVT. LTD. | Silver |
| 3 | Wunderman Thompson Group | Boost | Play The bigger game | GlaxoSmithkline Consumer Healthcare Limited | Bronze |
| 4 | McCann Worldgroup India | Nescafe | Making cold-coffee ‘cooler’ at home | NESTLÉ INDIA LIMITED | Finalist |
| 5 | McCann Worldgroup India | Complan | Standing tall amongst giants | Zydus Wellness India | Finalist |
| 6 | McCann Worldgroup India Contributing Agency 1 : Hyprlocl Designthinking LLP | Complan | Complete meal, not piecemeal | Zydus Wellness India | Finalist |
| 7 | Wunderman Thompson Group | Boost | The background story behind world cup glory | GlaxoSmithkline Consumer Healthcare Limited | Finalist |
| 8 | Ogilvy Group | Sprite | How Sprite Refreshed Itself | Coca-Cola India Pvt. Ltd. | Finalist |
| 9 | Ogilvy Group | BRU | MAKING COFFEE ANDHRA’S CUP OF TEA | Hindustan Unilever Limited | Finalist |
| 10 | The Leo Group | Maaza | India’s Only Soft Drink For Women | Coca-Cola India Pvt. Ltd. | Finalist |
| 11 | Ogilvy Group Contributing Agency 1 : Wavemaker India Pvt. Ltd. | Cadbury Bournvita Li’l Champs | Bournvita Li’l Champs- Real Growth Lessons by Kareena | Mondelez India Foods Pvt. Ltd. | Finalist |
| 12 | Ogilvy Group Contributing Agency 1 : Wavemaker India Pvt. Ltd. | Cadbury Bournvita | BOURNVITA- THE POWER OF SMALL | Mondelez India Foods Pvt. Ltd. | Finalist |
| 3. Food | |||||
| 1 | McCann Worldgroup India | ITC Aashirvaad | Getting Rice-devotees to fall in love with Atta | ITC Limited | Silver |
| 2 | Ogilvy Group Contributing Agency 1 : Madison India | Tata Salt | Dirt is good? Really? | Tata Chemicals Limited | Bronze |
| 3 | Frigorifico Allana Pvt. Ltd. | Sunny Cooking Oil | Life Aapki Recipe Aapki | Frigorifico Allana Pvt. Ltd. | Finalist |
| 4 | Ogilvy Group Contributing Agency 1 : Madison India Contributing Agency 2 : Autumn Worldwide | Tata Salt Lite | Causing CHURN to grow | Tata Chemicals Limited | Finalist |
| 5 | Ogilvy Group | Cadbury Dairy Milk | Reimagining Meetha For India | Mondelez India Foods Pvt. Ltd. | Finalist |
| 6 | McCann Worldgroup India | Nestle (MAGGI) | 2 minute life lessons | NESTLÉ INDIA LIMITED | Finalist |
| 7 | McCann Worldgroup India | Nestle (MAGGI) | How maggi spiced it up? | NESTLÉ INDIA LIMITED | Finalist |
| 8 | Ogilvy Group | Kellogg | Pet-bhar Shararat | Kellogg India Pvt. Ltd. | Finalist |
| 4. Snacks & Desserts | |||||
| 1 | McCann Worldgroup India | Perfetti | Making Juzt-Jelly more than just a jelly | Perfetti Van Melle India Pvt. Ltd. | Bronze |
| 2 | Ogilvy Group | Center Fruit | Mood Ting Tong | Perfetti Van Melle India Pvt. Ltd. | Finalist |
| 3 | Britannia Industries Limited | Britannia 5050 | Hamesha Sweet Kyun | Britannia Industries Limited | Finalist |
| 5. Beauty & Fashion | |||||
| 1 | Contract India | Bata India | How did a 125 year old, successfully fit into a 25 year old’s shoes? | Bata India | Gold |
| 2 | Ogilvy Group Contributing Agency 1 : DDB Mudra Group Contributing Agency 2 : Wavemaker Global | Titan Raga | Making Flaws In Vogue | Titan Watches, Titan | Finalist |
| 6. Home Furnishings & Appliances | |||||
| 1 | WATConsult | Racold | Mind Your Language | Racold | Gold |
| 2 | Ogilvy Group | VOLTAS | ADJUSTABLE ACs FOR THE ADJUSTING INDIAN | VOLTAS LIMITED | Bronze |
| 3 | McCann Worldgroup India | DUROFLEX | COMFORT FOR THOSE WHO NEED IT | DUROFLEX PVT. LTD. | Finalist |
| 7. Office & Delivery | |||||
| 1 | McCann Worldgroup India | Zomato | How Zomato Won the game before the game | ZOMATO MEDIA PRIVATE LIMITED | Bronze |
| 8. Other Products | |||||
| 1 | Ogilvy Group | Fevikwik | Phenko Nahi Jodo | Pidilite Industries Ltd. | Silver |
| 2 | McCann Worldgroup India | American Tourister | Making the backpack, a swagpack | Samsonite South Asia Private Ltd. | Bronze |
| 3 | McCann Worldgroup India | Dabur | Uniform approach to behavioural change | DABUR INDIA LIMITED | Bronze |
| 4 | The Leo Group | Anchor by Panasonic | Naye India ke badhte load ke liye | Panasonic Life Solutions India Pvt. Ltd. | Finalist |
| 5 | Ogilvy Group Contributing Agency 1 : Wavemaker | Cadbury Celebrations | The Gift Of Good Intentions | Mondelez India Foods Pvt. Ltd. | Finalist |
| 6 | BBDO India Pvt. Ltd. Contributing Agency 1 : Voot India – Viacom 18 Media Pvt. Ltd. | Pedigree | #BringHomeJoy | Mars International India Pvt. Ltd. | Finalist |
| 9. Automotive-Aftermarket | |||||
| 1 | Ogilvy Group Contributing Agency 1 : Mindshare | Castrol CRB Turbomax | TruckAasana – Caring for the Real Engine | Castrol India Ltd. | Gold |
| 2 | Wunderman Thompson Group Contributing Agency 1 : WatConsult India Contributing Agency 2 : Mindshare World | Apollo Tyres | Apollo Alpha: How a late entrant took on two industry giants. And won. | Apollo Tyres | Bronze |
| 3 | Ogilvy Group | CEAT LTD. | Launching a new premium variant in a slow down | CEAT LTD. | Finalist |
| 10. Automotive-Vehicles | |||||
| 1 | Cheil India Private Limited | MG Motor | “How the unknown British legacy brand MG overturned the auto industry’s worst slowdown with success in just 20 days.” | MG Motor India Private Limited | Gold |
| 2 | Innocean Worldwide India | KIA Motors India | How a virtually unknown brand launched 2019’s most successful premium CSUV | KIA Motors India | Silver |
| 3 | Ogilvy Group | Bajaj Platina | Platina Aaram Rath | Bajaj Auto Ltd. | Bronze |
| 4 | The Leo Group Contributing Agency 1: Indigo Consulting Ltd. | Bajaj CT 110 | HAR SADAK PAR KADAK | Bajaj Auto Ltd. | Bronze |
| 5 | DDB Mudra Group | Volkswagen India | Volkswagen Tiguan- For the journeys within | Volkswagen India Pvt. Ltd. | Finalist |
| 6 | McCann Worldgroup India | Hero | Liberation reloaded | Hero MotoCorp Limited | Finalist |
| 11. Electronics | |||||
| 1 | Associated Corporate Consultants India Private Limited | Xiaomi Technologies India Pvt. Ltd. | The Blockbuster Launch that had India Taking Note | Xiaomi Technology India Private Limited | Finalist |
| 12. Household Supplies & Services | |||||
| 1 | McCann Worldgroup India | Harpic | Overcoming India’s Toilet Divide | Reckitt Benckiser India Pvt. Ltd. | Gold |
| 2 | Ogilvy Group | Love & Care | Born on the Runway | Hindustan Unilever Limited | Silver |
| 3 | McCann Worldgroup India | Dabur | How Odonil found its way back into bathrooms | DABUR INDIA LIMITED | Silver |
| 13. Agricultural, Industrial & Building | |||||
| 1 | Infectious Advertising Pvt. Ltd. | UltraTech Cement | Baat Ghar Ki | UltraTech Cement | Bronze |
| 2 | Ogilvy Group | Birla Aerocon | In the name of a pipe | HIL Limited | Bronze |
| 14. Services | |||||
| 1 | Taproot Dentsu India Communication Pvt. Ltd. Contributing Agency 1 : Dentsu Webchutney | Airtel | How Gratitude Led To Airtel’s Growth | Bharti Airtel Ltd. | Bronze |
| 2 | BBDO India Pvt. Ltd. | Vodafone Idea | Idea 4G – India Ka Live Network | Vodafone Idea Ltd. | Finalist |
| 15. Finance | |||||
| 1 | Wunderman Thompson Group | AMFI | Sahi Hai | Association of Mutual Funds in India | Silver |
| 2 | Rediffusion Brand Solutions Pvt. Ltd. Contributing Agency 1 : DDB Mudra Group | STATE BANK OF INDIA | Talking Objects – #HoSaktaHai | State Bank of India | Bronze |
| 3 | One97 Communications Limited | Paytm | How Paytm got India to pay it forward | One97 Communications Limited | Bronze |
| 4 | Ogilvy Group | ICICI Bank | MAKING BUSINESS MATTER | ICICI Bank | Finalist |
| 5 | The Leo Group | Canara HSBC Oriental Bank of Commerce Life Insurance | Promise Kiya! Ab Plan Karo. | Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited | Finalist |
| 6 | Saatchi & Saatchi Propagate | Max Life Insurance | Bharose Ka Number | Max Life Insurance Company Limited | Finalist |
| 7 | The Leo Group | HDFC Life | Bounce Back | HDFC Life Insurane Company Limited | Finalist |
| 8 | The Leo Group | BAJAJ ALLIANZ GENERAL INSURANCE | Caring for you: 365 days a year | BAJAJ ALLIANZ GENERAL INSURANCE COMPANY | Finalist |
| 9 | The Leo Group | Angel Broking Ltd. | Don’t Be A Chomu | Angel Broking Ltd. | Finalist |
| 10 | The Leo Group | Bajaj Allianz Life Insurance Company | #36SecPlankChallenge | Bajaj Allainz Life Insurance Company | Finalist |
| 11 | Ogilvy Group | ICICI Lombard General Insurance Co. Ltd. | Technology with a human touch | ICICI Lombard General Insurance Co. Ltd. | Finalist |
| 16. Financial Cards | |||||
| 1 | McCann Worldgroup India | Mastercard | The aadhar of all payments | Mastercard | Finalist |
| 17. Media & Entertainment Companies | |||||
| 1 | Wunderman Thompson Group | Thumbstoppers | Facebook India Online Services Private Limited | Gold | |
| 2 | The Leo Group Contributing Agency 1 : DDB Mudra Group | Spotify India | There’s a playlist for that | Spotify India Private Limited | Silver |
| 3 | The Leo Group Contributing Agency 1 : EQUINOX FILMS PVT. LTD. Contributing Agency 2 :Beehive Communications Pvt. Ltd. | #WeTweet Together | Twitter Communication India Pvt. Ltd. | Bronze | |
| 4 | DDB Mudra Group Contributing Agency 1 : Social Kinnect Private Limited | Hotstar Premium | Weaponsing spoilers | Star India Pvt. Ltd. | Finalist |
| 5 | FCB India | Times of India | Times Out & Proud: India Comes Out of the Closet | Times of India | Finalist |
| 6 | Ogilvy Group | Tata Sky | GETTING APPA TO APPROVE | Tata Sky Ltd. | Finalist |
| 7 | The Script room | Netflix | So, What Are You Watching? | Netflix india | Finalist |
| 8 | Discovery Communications India (Independent) | Discovery Communications India | Man Vs. Wild with Bear Grylls and Prime Minister Modi | Discovery Communications India | Finalist |
| 9 | The Leo Group | Spotify India | Beat of a Billion | Spotify India Private Limited | Finalist |
| 10 | In-house Creative Communications, Hotstar | Hotstar | Liberating entertainment for housewives | Star India Pvt. Ltd. | Finalist |
| 11 | What’s Your Problem Brand Solutions Pvt. Ltd. | Dailyhunt | #KhudKiSochBanao | Verse Innovations Pvt. Ltd. (Dailyhunt) | Finalist |
| 18. Government, Institutional & Recruitment | |||||
| 1 | Moving Pixels Pvt. Ltd. | Main Bhi Chowkidar | Main bhi Chowkidar | Bharatiya Janata Party | Silver |
| 2 | McCann Worldgroup India | BJP | Hope 2.0 – How the 2019 mandate was won! | Assosciation of Billion Minds | Finalist |
| 3 | McCann Worldgroup India | BMGF | Getting Indians To Mind The Gap | BILL & MELINDA GATES FOUNDATION | Finalist |
| 4 | McCann Worldgroup India | NSDC | Pitching skills against the stars | NATIONAL SKILL DEVELOPMENT CORPORATION | Finalist |
| 5 | Ogilvy Group | Bharatiya Janata Party | Modi Hai To Mumkin Hai | Bharatiya Janata Party | Finalist |
| 19. Professional Services | |||||
| 1 | Wunderman Thompson Group | Naukri.com | Jobs You’d Love To Go To | InfoEdge India Limited | Finalist |
| 20. Travel & Tourism | |||||
| 1 | McCann Worldgroup India | Incredible India | From Destinations to Transformations | MINISTRY OF TOURISM – INCREDIBLE INDIA | Gold |
| 2 | Wieden + Kennedy India Pvt. Ltd. | Airbnb India Pvt. Ltd. | That’s why We Airbnb | Airbnb India Pvt. Ltd. | Bronze |
| 3 | McCann Worldgroup India | UP Tourism | Inviting the new India to its oldest Mela | DEPARTMENT OF TOURISM (UP TOURISM) | Finalist |
| 4 | McCann Worldgroup India | Lufthansa | From Bucket List to the Blind List | Lufthansa German Airlines | Finalist |
| 21. Software & Apps | |||||
| 1 | The Leo Group Contributing Agency 1 : DDB Mudra Group | Spotify India | Sunte Ja | Spotify India Private Limited | Bronze |
| 22. Other Services | |||||
| 1 | McCann Worldgroup India | Nestle Corporate | Ok Nestle – Tell me more about food | NESTLÉ INDIA LIMITED | Bronze |
| 2 | Cheil India Private Limited | Samsung India Electronics Limited | Samsung Good Vibes | Samsung India Electronics Private Limited | Finalist |
| 23. Entertainment & Sports | |||||
| 1 | Dentsu Webchutney Private Limited | URI – The Surgical Strike | Code Name: URI | Trigger Happy Entertainment Pvt. Ltd. | Silver |
| 2 | Taproot Dentsu India Communication Pvt. Ltd. | VIVO INDIAN PREMIER LEAGUE SEASON 12 | HOW SEASON 12 BECAME THE MOST-WATCHED IPL EVER | Star India Pvt. Ltd. | Silver |
| 3 | DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications Team | Hotstar | Koi Yaar Nahi Far | Star India Pvt. Ltd. | Bronze |
| 4 | Tilt Brand Solutions Private Limited Contributing Agency 1 :GroupM Media India Pvt. Ltd. (Wavemaker Division) Contributing Agency 2 : DNA Entertainment Networks Pvt. Ltd. | Dream11 | Ye Game Hai Mahaan | Sporta Technologies Pvt. Ltd. | Finalist |
| 5 | DDB Mudra Group | NETFLIX | HOW FACTS HELPED REBUILD FAITH IN AN AGE OF CYNICISM | NETFLIX | Finalist |
| 6 | DDB Mudra Group Contributing Agency 1 : Monk Media Network Contributing Agency 2 : Genesis Burson – Marsteller Contributing Agency 3 : Max Publicity | NBA | NBA Takes Over India’s Backyard | NBA India Basketball Pvt. Ltd. | Finalist |
| 7 | Star Sports | Pro Kabaddi League | ISSE TOUGH KUCH NAHI | Star Sports | Finalist |
| 8 | In-house Creative Communications, Hotstar | Hotstar VIP | Killing the age-old TV viewing habit of a militant football fan | Star India Pvt. Ltd. | Finalist |
| 9 | Ogilvy Group | Star Sports | ICC Cricket World Cup 2019 – #CricketKaCrown | Star India Pvt. Ltd. | Finalist |
| 10 | Ogilvy Group | Vodafone | Vodafone FANtastic Breaks – Hijacking our customers to win at IPL | Vodafone Idea Limited | Finalist |
| 24. Retail | |||||
| 1 | Dentsu Webchutney Private Limited | Flipkart Internet Private Limited | Hagglebot | Flipkart Internet Private Limited | Silver |
| 2 | McCann Worldgroup India | Coca-Cola | mauke pe coca: winning ‘fridgespace’ during the world-cup | COCA-COLA INDIA PVT. LTD. | Silver |
| 3 | Contract India | Bata India | How did a 125 year old, successfully fit into a 25 year old’s shoes? | Bata India | Bronze |
| 4 | One97 Communications Limited | Paytm | India’s digital tijori | One97 Communications Limited | Bronze |
| 5 | Dentsu Webchutney Private Limited | Swiggy | Voice Of Hunger | Bundl Technologies Private Limited | Finalist |
| 25. Healthcare Products | |||||
| 1 | HAVAS WORLDWIDE INDIA PVT. LTD. | Durex | Breaking the taboo around female sexuality | Reckitt Benckiser (India) Ltd. | Silver |
| 2 | ABT Associates India Pvt. Ltd. | SHOPS Plus Project – Abt Associates India | Helping India Defeat Diarrhea | ABT Associates India Pvt. Ltd. | Silver |
| 3 | ADK Fortune | Prega News | #PregaNewsMeansGoodNews | Mankind Pharma Limited | Bronze |
| 4 | McCann Worldgroup India | Dettol | How new moms gave Dettol a new life | Reckitt Benckiser India Pvt. Ltd. | Bronze |
| 5 | GREY Contributing Agency 1 : Schbang Digital Solutions Private Limited Contributing Agency 2 : PHD Media India | Cipla | Berok Zindagi | Cipla Limited | Finalist |
| 6 | ABT Associates India Pvt. Ltd. | SHOPS Plus Project – Abt Associates India | Putting Control Back in Women’s Palms | ABT Associates India Pvt. Ltd. | Finalist |
| 7 | Ogilvy Group | Savlon | Wounds Don’t Discriminate | ITC Limited | Finalist |
| 8 | Ogilvy Group | Enterogermina | Happy Tummies | Sanofi India Limited | Finalist |
| 9 | McCann Worldgroup India | Dabur | Immunity is the best medicine | DABUR INDIA LIMITED | Finalist |
| 26. Healthcare Services | |||||
| 1 | Siriti | The Wishing Factory | #AadhiwaliZindagiMitao | The Wishing Factory | Silver |
| 2 | TBWA\India | NeuroGen Brain and Spine Institute | Playing with mental health | NeuroGen Brain and Spine Institute | Bronze |
| 3 | McCann Worldgroup India | Living Will | Helping India sign-up for a dignified death | Health Care at Home India Pvt. Ltd. | Bronze |
| 4 | The Leo Group | Fortis Healthcare Limited | Honor The Donor | Fortis Healthcare Limited | Finalist |
| 27. Corporate Advertising / Reputation | |||||
| 1 | Wunderman Thompson Group | AMFI | Mutual Funds Sahi Hai | Association of Mutual Funds in India | Silver |
| 2 | The Leo Group | P&G Shiksha | Bittu | Procter & Gamble Hygiene And Health Care Ltd. | Silver |
| 3 | GREY Contributing Agency 1 : Autumn GREY Contributing Agency 2 : Genesis Burson Cohn & Wolfe Contributing Agency 3 : MediaCom Communications Private Limited | Gillette | Barbershop Girls | Gillette India Limited | Bronze |
| 4 | DDB Mudra Group | Royal Challenge Sports Drink | An Innings Towards Equality | UNITED SPIRITS LTD. -A DIAGEO GROUP COMPANY | Finalist |
| 5 | Ogilvy Group Contributing Agency 1 : Geometry Encompass | Hindustan Unilever Limited (Corporate) | Let’s start a little good | Hindustan Unilever Limited | Finalist |
| 6 | Ogilvy Group | Fevicol | Breaking norms, retaining strong bonds. | Pidilite Industries Ltd. | Finalist |
| 7 | Ogilvy Group Contributing Agency 1 : Cohn & Wolfe 6 Degrees Contributing Agency 2 : The Reach | Hamam | Hamam Waterproof Saree | Hindustan Unilever Limited | Finalist |
| 8 | Cheil India Private Limited | Samsung India Electronics Limited | Samsung Good Vibes | Samsung India Electronics Private Limited | Finalist |
| 9 | GREY Contributing Agency 1 : Schbang Digital Solutions Private Limited Contributing Agency 2 : PHD Media India | Cipla | Berok Zindagi | Cipla Limited | Finalist |
| 10 | FCB India | Vistara | Vistara Retrojet – How Vistara turned a flying machine into a time machine | Tata SIA Airlines Ltd. | Finalist |
| 11 | McCann Worldgroup India | Nestle Corporate | Ok Nestle – Tell me more about food | NESTLÉ INDIA LIMITED | Finalist |
| 12 | The Leo Group Contributing Agency 1 : Indigo Consulting Ltd. | Bajaj Auto | WORLD’S FAVOURITE INDIAN | Bajaj Auto Ltd. | Finalist |
| 13 | Wunderman Thompson Group | Times of India | Lost Votes | Bennett Coleman & Company Private Limited | Finalist |
| 14 | McCann Worldgroup India | Mastercard | Bharat ka card | Mastercard | Finalist |
| 15 | Ogilvy Group Contributing Agency 1 : Mindshare India Contributing Agency 2 : Burson Cohn and Wolfe Contributing Agency 3 : AER | Ponds | Overcome your inner hesitations and #See What Happens | Hindustan Unilever Limited | Finalist |
| 28. B2B | |||||
| 1 | Wunderman Thompson Group | Thumbstoppers | Facebook India Online Services Private Limited | Silver | |
| 2 | Ogilvy Group | Lenovo | Shaming beautiful laptops without brains | Lenovo India Pvt. Ltd. | Finalist |
| 3 | Digitas India | Loctite | Loctite Demand Generation Program | Henkel Adhesives Technologies India Private Limited | Finalist |
| 29. Interactive Marketing | |||||
| 1 | Dentsu Webchutney Private Limited | URI – The Surgical Strike | Code Name: URI | Trigger Happy Entertainment Pvt. Ltd. | Silver |
| 2 | Ogilvy Group Contributing Agency 1 : Wavemaker Contributing Agency 2 : Facebook | Cadbury Dairy Milk | Drowning Hate With Heart | Mondelez India Foods Pvt. Ltd. | Silver |
| 3 | DDB Mudra Group Contributing Agency 1 : The Leo Group | Spotify India | Memevertising | Spotify India LLP | Silver |
| 4 | McCann Worldgroup India | Zomato | How Zomato Won the game before the game | ZOMATO MEDIA PRIVATE LIMITED | Bronze |
| 5 | Dentsu Webchutney Private Limited | Flipkart Internet Private Limited | Hagglebot | Flipkart Internet Private Limited | Bronze |
| 6 | Ogilvy Group Contributing Agency 1 : Wavemaker | Cadbury Celebrations | What will you give up for your sibling? | Mondelez India Foods Pvt. Ltd. | Finalist |
| 7 | McCann Worldgroup India | JCB | Digging yourself out of a digital ditch | JCB India Ltd. | Finalist |
| 8 | DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications Team | Hotstar | Koi Yaar Nahi Far | Star India Pvt. Ltd. | Finalist |
| 9 | Ogilvy Group | Vodafone | Vodafone Fantastic breaks – Hijacking our customers to win at IPL | Vodafone Idea Limited | Finalist |
| 10 | Wunderman Thompson Group | Times of India | Lost Votes | Bennett Coleman & Company Private Limited | Finalist |
| 11 | Wunderman Thompson Group | Mumbai Mirror | Operation Khataara | Mumbai Mirror | Finalist |
| 12 | Wunderman Thompson Group Contributing Agency 1 : Hungama Digital Services Pvt. Ltd. | PUMA | #SOCKTHEM | PUMA SPORTS INDIA PVT. LTD. | Finalist |
| 13 | VMLY&R | Big Bazaar | INDIA’S FIRST INTERACTIVE COOKING MASTERCLASS | Big Bazaar | Finalist |
| 30. Small Town & Rural Marketing | |||||
| 1 | McCann Worldgroup India | BMGF | Getting Indians To Mind The Gap | BILL & MELINDA GATES FOUNDATION | Bronze |
| 2 | McCann Worldgroup India | BMGF | When family planning had a better plan | BILL & MELINDA GATES FOUNDATION | Bronze |
| 3 | DDB Mudra Group Contributing Agency 1 : ZtoA Marketing Solutions Pvt. Ltd. | Gulf Oil Lubricants India Ltd. | Gulf Supreme Tractorotsav | Gulf Oil Lubricants India Ltd. | Finalist |
| 4 | Hotstar Creative Communications Team Lead Agency 2 : DDB Mudra Group Contributing Agency 1 : Flipside Contributing Agency 2 : Social Street | Hotstar | Connecting Rural India to IPL | Star India Pvt. Ltd. | Finalist |
| 5 | GREY Contributing Agency 1 : Autumn GREY Contributing Agency 2 : Genesis Burson Cohn & Wolfe Contributing Agency 3 : MediaCom Communications Private Limited | Gillette | Barbershop Girls | Gillette India Limited | Finalist |
| 6 | McCann Worldgroup India | CCA | Liberating Rural Women From Chullas | Clean Cooking Alliance | Finalist |
| 7 | McCann Worldgroup India | NSDC | Pitching skills against the stars | NATIONAL SKILL DEVELOPMENT CORPORATION | Finalist |
| 8 | McCann Worldgroup India | Dabur | Making a product attribute into a brand experience | DABUR INDIA LIMITED | Finalist |
| 9 | The Leo Group Contributing Agency 1 : Indigo Consulting Ltd. | Bajaj CT 110 | HAR SADAK PAR KADAK | Bajaj Auto Ltd. | Finalist |
| 10 | McCann Worldgroup India | Mastercard | The aadhar of all payments | Mastercard | Finalist |
| 31. Regional | |||||
| 1 | Hotstar Creative Communications Team Lead Agency 2 : DDB Mudra Group Contributing Agency 1 : Flipside Contributing Agency 2 : Social Street | Hotstar | Connecting Rural India to IPL | Star India Pvt. Ltd. | Gold |
| 2 | DDB Mudra Group | STAYFREE | HOW PADS BRIDGED THE GAP FROM PERIODS TO PROGRESS | Johnson & Johnson Private Limited | Silver |
| 3 | Ogilvy Group | Fevikwik | Phenko Nahi Jodo | Pidilite Industries Ltd. | Silver |
| 4 | BBH Communications India Pvt. Ltd. Contributing Agency 1 : 2020 MSL India Contributing Agency 2 : Prodigitz | Nihar Naturals Coconut Hair Oil | Ami Durga, Ami Akai Aiksho | Marico Limited | Bronze |
| 5 | DDB Mudra Group | McDonald’s | Chennai says I’m Lovin it | Hardcastle Resturants Pvt. Ltd. | Finalist |
| 6 | Ogilvy Group | Bajaj Platina | Platina Aaram Rath | Bajaj Auto Ltd. | Finalist |
| 7 | Tanishq | TANISHQ | Winning Over The South | Titan Company Ltd. | Finalist |
| 8 | The Leo Group | Iodex Balm | Curious case of National hit, Regional miss | GlaxoSmithKline Consumer Healthcare Ltd. | Finalist |
| 9 | The Leo Group | Maaza | TN’s only soft drink for women | Coca-Cola India Pvt. Ltd. | Finalist |
| 10 | Ogilvy Group | Asian Paints | Asian Paints Painting Service – Mr. Genius | Asian Paints Limited | Finalist |
| 11 | McCann Worldgroup India | ITC Aashirvaad | Getting Rice-devotees to fall in love with Atta | ITC Limited | Finalist |
| 12 | McCann Worldgroup India Contributing Agency 1 : The Brand Pal | Aashirvaad | Breaking traditions to strengthen bonds | ITC Limited | Finalist |
| 13 | Ogilvy Group | Asian Paints Limited | Fibre Ulla Campaign | Asian Paints Limited | Finalist |
| 14 | Wunderman Thompson Group | The Times of India | Bol Daal | Bennett Coleman & Company Private Limited | Finalist |
| 15 | Sideways Consulting LLP | T20 Mumbai | T20 Mumbai – Ekdum Mumbai | Probability Sports India Pvt. Ltd. | Finalist |
| 16 | McCann Worldgroup India | Nescafe | How Nescafe broke the chai-baarish bond | NESTLÉ INDIA LIMITED | Finalist |
| 17 | Wunderman Thompson Group | Times of India | Phirey Esho Kolkata | Bennett Coleman & Company Private Limited | Finalist |
| 18 | The Leo Group | CarDekho | Chalao Apni | Girnar Software Pvt. Ltd. | Finalist |
| 32. Direct Marketing | |||||
| 1 | DDB Mudra Group Contributing Agency 1 : The Leo Group | Spotify India | Memevertising | Spotify India LLP | Silver |
| 2 | Dentsu Webchutney Private Limited | URI – The Surgical Strike | Code Name: URI | Trigger Happy Entertainment Pvt. Ltd. | Silver |
| 3 | GREY | ALTBalaji | Breast Buffer | ALT Digital Media Entertainment Limited | Finalist |
| 4 | DDB Mudra Group | Spotify | Playlist in a packet | Spotify India LLP | Finalist |
| 5 | McCann Worldgroup India | Coca-Cola | mauke pe coca: winning ‘fridgespace’ during the world-cup | COCA-COLA INDIA PVT. LTD. | Finalist |
| 33. Experiential Marketing / Brand Experience | |||||
| 1 | Dentsu Webchutney Private Limited | Flipkart Internet Private Limited | Hagglebot | Flipkart Internet Private Limited | Bronze |
| 2 | Dentsu Webchutney Private Limited | URI – The Surgical Strike | Code Name: URI | Trigger Happy Entertainment Pvt. Ltd. | Bronze |
| 3 | Ogilvy Group | Bajaj Platina | Platina Aaram Rath | Bajaj Auto Ltd. | Bronze |
| 4 | DDB Mudra Group | STAYFREE | AN UNLIKELY TALE OF TWO TABOOS | Johnson & Johnson Private Limited | Finalist |
| 5 | McCann Worldgroup India | BMGF | The conversational contraceptives | BILL & MELINDA GATES FOUNDATION | Finalist |
| 6 | McCann Worldgroup India | Perfetti | Now add 2 eggs,flour and Juzt-Jelly | Perfetti Van Melle India Pvt. Ltd. | Finalist |
| 7 | Ogilvy Group Contributing Agency 1 : Mindshare | Castrol Super Mechanic | Super Mechanic – Making an Expert feel like an Expert | Castrol India Ltd. | Finalist |
| 8 | Rediffusion Brand Solutions Pvt. Ltd. Contributing Agency 1 : Buzzoka Contributing Agency 2 : Crayons Advertising Contributing Agency 3 : Network Advertising | STATE BANK OF INDIA | Say YO to Life | State Bank of India | Finalist |
| 9 | McCann Worldgroup India | Coca-Cola | mauke pe coca: winning ‘fridgespace’ during the world-cup | COCA-COLA INDIA PVT. LTD. | Finalist |
| 10 | McCann Worldgroup India | Dabur | Making a product attribute into a brand experience | DABUR INDIA LIMITED | Finalist |
| 11 | Mccann Worldgroup India | American Tourister | Making the backpack, a swagpack | Samsonite South Asia Private Ltd. | Finalist |
| 12 | The Leo Group | Jeep | Jeep Democracy | FCA India | Finalist |
| 13 | The Leo Group | CarDekho | Beating the Patriarchy on the Indian Roads | Girnar Software Pvt. Ltd. | Finalist |
| 14 | Ogilvy Group | Make A Difference | #NeverTooLate | Make a Difference | Finalist |
| 15 | Ogilvy Group Contributing Agency 1 : Wavemaker India Pvt. Ltd. | Cadbury Bournvita | Bournvita- The Exam Collection | Mondelez India Foods Pvt. Ltd. | Finalist |
| 16 | The Leo Group | Spotify India | Beat of a Billion | Spotify India Pvt. Ltd. | Finalist |
| 17 | The Leo Group | Bajaj Allianz Life Insurance Company | #36SecPlankChallenge | Bajaj Allainz Life Insurance Company | Finalist |
| 18 | The Leo Group | Iodex Balm | Curious case of National hit, Regional miss | GlaxoSmithKline Consumer Healthcare Ltd. | Finalist |
| 19 | Ogilvy Group Contributing Agency 1 : Wavemaker | Cadbury Unity Bar | Chocolate That’s Made Of India, For India | Mondelez India Foods Pvt. Ltd. | Finalist |
| 20 | One97 Communications Limited | Paytm | India’s digital tijori | One97 Communications Limited | Finalist |
| 21 | Ogilvy Group Contributing Agency 1 : Cohn & Wolfe 6 Degrees Contributing Agency 2 : The Reach | Hamam | Hamam Waterproof Saree | Hindustan Unilever Limited | Finalist |
| 34A. Positive Change: Environmental : Brands | |||||
| 1 | Ogilvy Group Contributing Agency 1 : Geometry Encompass | Hindustan Unilever Limited (Corporate) | Let’s start a little good | Hindustan Unilever Limited | Silver |
| 34B. Positive Change: Environmental : Non-Profit | |||||
| 1 | Mindshare India Pvt. Ltd. | Volvo Cars | Volvo Breathe Free | Volvo Cars India | Finalist |
| 35A. Positive Change: Social Good : Brands | |||||
| 1 | GREY Contributing Agency 1 : Autumn GREY Contributing Agency 2 : Genesis Burson Cohn & Wolfe Contributing Agency 3 : MediaCom Communications Private Limited | Gillette | Barbershop Girls | Gillette India Limited | Silver |
| 2 | BBDO India Pvt. Ltd. Contributing Agency 1 : Mediacom Communications Pvt. Ltd. Contributing Agency 2 : Social Kinnect Contributing Agency 3 : Encompass Events Pvt. Ltd. Contributing Agency 4 : Ketchum Sampark Pvt. Ltd. | Ariel | Sons #ShareTheLoad | Procter & Gamble India | Silver |
| 3 | DDB Mudra Group | STAYFREE | AN UNLIKELY TALE OF TWO TABOOS | Johnson & Johnson Private Limited | Bronze |
| 4 | Cheil India Private Limited | Samsung India Electronics Limited | Samsung Good Vibes | Samsung India Electronics Private Limited | Bronze |
| 5 | Wunderman Thompson Group | Times of India | Lost Votes | Bennett Coleman & Company Private Limited | Bronze |
| 6 | GREY | ALT Balaji | Breast Buffer | ALT Digital Media Entertainment Limited | Finalist |
| 7 | Hindustan Unilever Limited | Lifebuoy | Mobile Dactarni | Hindustan Unilever Limited | Finalist |
| 8 | Ogilvy Group | Savlon | Wounds Don’t Discriminate | ITC Limited | Finalist |
| 9 | Ogilvy Group | Cadbury Dairy Milk | Reimagining Meetha For India | Mondelez India Foods Pvt. Ltd. | Finalist |
| 10 | Ogilvy Group Contributing Agency 1 : Cohn & Wolfe 6 Degrees | Hamam | Hamam Waterproof Saree | Hindustan Unilever Limited | Finalist |
| 35B. Positive Change: Social Good : Non-Profit | |||||
| 1 | FCB India | Millennium World School | The Open Door Project | Millennium World School | Silver |
| 2 | Siriti | The Wishing Factory | #AadhiwaliZindagiMitao | The Wishing Factory | Bronze |
| 3 | The Leo Group | HDFC Bank Ltd. | #StopMithani | HDFC Bank Ltd. | Bronze |
| 4 | DDB Mudra Group Contributing Agency 1 : OMD Mudra Max | Aarohan Social Innovation Awards | Lab Called Life | Infosys Foundation | Finalist |
| 5 | McCann Worldgroup India | BMGF | Getting Indians To Mind The Gap | BILL & MELINDA GATES FOUNDATION | Finalist |
| 6 | Ogilvy Group | Make A Difference | #NeverTooLate | Make a Difference | Finalist |
| 7 | Ogilvy Group | Ayushman Bharat Pradhan Mantri Jan Arogya Yojana | Health is a Universal Right | National Health Authority | Finalist |
| 36. David v/s Goliath | |||||
| 1 | DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications Team | Hotstar | Koi Yaar Nahi Far | Star India Pvt. Ltd. | Silver |
| 2 | DDB Mudra Group Contributing Agency 1 : Social Kinnect Private Limited | Hotstar Premium | Weaponsing spoilers | Star India Pvt. Ltd. | Silver |
| 3 | McCann Worldgroup India | Complan | Standing tall amongst giants | Zydus Wellness India | Bronze |
| 4 | Hindustan Unilever Limited | DOMEX | Pick Up The Brush | Hindustan Unilever Limited | Bronze |
| 5 | McCann Worldgroup India | Nescafe | Brewing coffee in a chai country | NESTLÉ INDIA LIMITED | Finalist |
| 6 | McCann Worldgroup India | Nestle (MAGGI) | HOW AN INTERNATIONAL MASALA BRAND TOOK ON INDIAN MASALA BRANDS | NESTLÉ INDIA LIMITED | Finalist |
| 7 | Wunderman Thompson Group Contributing Agency 1 : WatConsult India Contributing Agency 2 : Mindshare World | Apollo Tyres | Apollo Alpha: How a late entrant took on two industry giants. And won. | Apollo Tyres | Finalist |
| 8 | Ogilvy Group | Bajaj Platina | Platina Aaram Rath | Bajaj Auto Ltd. | Finalist |
| 9 | Publicis India | Ovenstory | IT’S ALL ABOUT THE CHEESE | Ovenstory | Finalist |
| 10 | Ogilvy Group | Bajaj Dominar | Dominar Odysseys | Bajaj Auto Ltd. | Finalist |
| 11 | The Leo Group Contributing Agency 1 : DDB Mudra Group | Spotify India | Sunte Ja | Spotify India Pvt. Ltd. | Finalist |
| 12 | In-house Creative Communications, Hotstar | Hotstar VIP | Killing the age-old TV viewing habit of a militant football fan | Star India Pvt. Ltd. | Finalist |
| 13 | Ogilvy Group | BRU | MAKING COFFEE ANDHRA’S CUP OF TEA | Hindustan Unilever Limited | Finalist |
| 14 | The Leo Group | Anchor by Panasonic | Naye India ke badhte load ke liye | Panasonic Life Solutions India Pvt. Ltd. | Finalist |
| 15 | McCann Worldgroup India | Asian Paints Adhesives TruGrip Ultra | FURNITURE KA MAUN VRAT | ASIAN PAINTS LTD. | Finalist |
| 16 | McCann Worldgroup India | ITC Aashirvaad | Getting Rice-devotees to fall in love with Atta | ITC Limited | Finalist |
| 17 | McCann Worldgroup India | DUROFLEX | COMFORT FOR THOSE WHO NEED IT | DUROFLEX PVT. LTD. | Finalist |
| 18 | McCann Worldgroup India Contributing Agency 1 : Wunderman Thompson | Pure Magic Chocolush | BRITANNIA PURE MAGIC CHOCOLUSH RELAUNCH | Britannia Industries Limited | Finalist |
| 19 | Ogilvy Group | Tata Sky | GETTING APPA TO APPROVE | Tata Sky Ltd. | Finalist |
| 37. Integrated Advertising Campaign : Product | |||||
| 1 | HAVAS WORLDWIDE INDIA PVT. LTD. | Durex | Breaking the taboo around female sexuality | Reckitt Benckiser (India) Ltd. | Gold |
| 2 | Ogilvy Group | VOLTAS | ADJUSTABLE ACs FOR THE ADJUSTING INDIAN | VOLTAS LIMITED | Silver |
| 3 | McCann Worldgroup India | ITC Aashirvaad | Getting Rice-devotees to fall in love with Atta | ITC Limited | Silver |
| 4 | McCann Worldgroup India | Dabur | Uniform approach to behavioural change | DABUR INDIA LIMITED | Bronze |
| 5 | McCann Worldgroup India | Nescafe | Creating new rite of passage for Indian teens | NESTLÉ INDIA LIMITED | Finalist |
| 6 | McCann Worldgroup India | Nestle (MAGGI) | 2 minute life lessons | NESTLÉ INDIA LIMITED | Finalist |
| 7 | McCann Worldgroup India Contributing Agency 1 : QED Communications | Dettol | When moms lent a helping hand | Reckitt Benckiser India Pvt Ltd | Finalist |
| 8 | McCann Worldgroup India Contributing Agency 1 : VMLY&R India | Complan | Complete meal, not piecemeal | Zydus Wellness India | Finalist |
| 9 | McCann Worldgroup India Contributing Agency 1 : Foxymoron | Maybelline New York India | The foundation of fairness | Maybelline New York India | Finalist |
| 10 | The Leo Group Contributing Agency 1 : Fulcro | Anchor by Panasonic | Naye India ke badhte load ke liye | Panasonic Life Solutions India Pvt. Ltd. | Finalist |
| 11 | The Leo Group Contributing Agency 1 : Indigo Consulting Ltd. | Bajaj Auto | WORLD’S FAVOURITE INDIAN | Bajaj Auto Ltd. | Finalist |
| 37. Integrated Advertising Campaign : Non-Product | |||||
| 1 | McCann Worldgroup India | BMGF | When family planning had a better plan | BILL & MELINDA GATES FOUNDATION | Gold |
| 2 | Ogilvy Group | Bharatiya Janata Party | Modi Hai To Mumkin Hai | Bharatiya Janata Party | Gold |
| 3 | DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications Team | Hotstar | Koi Yaar Nahi Far | Star India Pvt. Ltd. | Silver |
| 4 | Rediffusion Brand Solutions Pvt. Ltd. Contributing Agency 1 : DDB Mudra Group Contributing Agency 2 : Buzzoka Contributing Agency 3 : Crayons Advertising Contributing Agency 4 : Network Advertising | STATE BANK OF INDIA | Say YO to Life | State Bank of India | Silver |
| 5 | DDB Mudra Group Contributing Agency 1 : Social Kinnect Private Limited | Hotstar Premium | Weaponsing spoilers | Star India Pvt. Ltd. | Bronze |
| 6 | Wieden + Kennedy India Pvt. Ltd. | Airbnb India Pvt. Ltd. | That’s why We Airbnb | Airbnb India Pvt. Ltd. | Finalist |
| 38A. Sustained Success : Products | |||||
| 1 | Hindustan Unilever Limited Contributing Agency 1 : Edelman India Contributing Agency 2 : Jack In The Box | Surf Excel | Giving Fight Against Dirt A Karmic Perspective | Hindustan Unilever Limited | Gold |
| 2 | Ogilvy Group | Cadbury Bournvita | BOURNVITA- SHIFTING PERSPECTIVE ON MARKS | Mondelez India Foods Pvt. Ltd. | Silver |
| 3 | BBH Communications India Pvt. Ltd. | Nihar Shanti Amla | Good brand to a great hair oil | Marico Limited | Bronze |
| 4 | Wunderman Thompson Group | Sofy | Sofy AntiBacteria: Hum aage aage duniya peeche peeche | Unicharm India Pvt. Ltd. | Finalist |
| 5 | Ogilvy Group | BRU | GOING BACK TO ITS SOUTH INDIAN ROOTS | Hindustan Unilever Limited | Finalist |
| 38B. Sustained Success : Services | |||||
| 1 | Wunderman Thompson Group | AMFI | Mutual Funds Sahi Hai | Association of Mutual Funds in India | Silver |
| 2 | Ogilvy Group | The Akanksha Foundation | Persistent Pitchers | The Akanksha Foundation | Silver |
| 39. New Product or Service | |||||
| 1 | Ogilvy Group | Love & Care | Born on the Runway | Hindustan Unilever Limited | Bronze |
| 2 | McCann Worldgroup India Contributing Agency 1 : QED Communications | Dettol | When moms lent a helping hand | Reckitt Benckiser India Pvt. Ltd. | Finalist |
| 40. Influencer Marketing | |||||
| 1 | HAVAS WORLDWIDE INDIA PVT LTD | Durex | Breaking the taboo around female sexuality | Reckitt Benckiser (India) Ltd. | Silver |
| 2 | DDB Mudra Group | Johnson’s Baby | Johnson’s Baby – Turn To Learn | Johnson and Johnson Pvt. Ltd. | Bronze |
| 3 | Hotstar Creative Communications Team Lead Agency 2 : DDB Mudra Group Contributing Agency 1 : CAA Kwan | Hotstar | The New Social Network for IPL | Star India Pvt. Ltd. | Bronze |
| 4 | DDB Mudra Group | Volkswagen India | Volkswagen – Cup Edition | Volkswagen India Pvt. Ltd. | Finalist |
| 5 | Wunderman Thompson Group | The Times of India | Bol Daal | Bennett, Coleman Co. Ltd. | Finalist |
| 6 | GREY Contributing Agency 1 : Autumn GREY Contributing Agency 2 : Genesis Burson Cohn & Wolfe Contributing Agency 3 : MediaCom Communications Private Limited | Gillette | Barbershop Girls | Gillette India Limited | Finalist |
| 7 | Ogilvy Group | Bajaj Dominar | Dominar Odysseys | Bajaj Auto Ltd. | Finalist |
| 8 | The Leo Group | HDFC Bank Ltd. | #StopMithani | HDFC Bank Ltd. | Finalist |
| 9 | Ogilvy Group Contributing Agency 1 : Wavemaker Contributing Agency 2 : Facebook | Cadbury Dairy Milk | Drowning Hate With Heart | Mondelez India Foods Pvt. Ltd. | Finalist |
| 41. Use Of Data | |||||
| 1 | Dentsu Webchutney Private Limited | Flipkart Internet Private Limited | Hagglebot | Flipkart Internet Private Limited | Silver |
| 2 | The Leo Group | Spotify India | Beat of a Billion | Spotify India Pvt. Ltd. | Bronze |
| 3 | Ogilvy Group Contributing Agency 1 : Wavemaker | Cadbury Fuse | Cadbury Fuse – Hunger Gets Personal | Mondelez India Foods Pvt. Ltd. | Finalist |
| 4 | VMLY&R | Pantaloons | CREATING ONE OF INDIA’S HIGHEST ROI LOYALTY PROGRAMMES | Pantaloons | Finalist |
| 5 | The Leo Group Contributing Agency 1 : DDB Mudra Group | Spotify India | There’s a playlist for that | Spotify India Pvt. Ltd. | Finalist |
| 6 | The Leo Group Contributing Agency 1 : EQUINOX FILMS PVT. LTD Contributing Agency 2 : Beehive Communications Pvt. Ltd. | #WeTweet Together | Twitter Communication India Pvt. Ltd. | Finalist | |
| 7 | McCann Worldgroup India | JCB | Using Data to speak to Human aspiration | JCB India Ltd. | Finalist |
| 8 | McCann Worldgroup India | Ikea | How Ikea used Data to connect with Indian Families? | IKEA India Private Limited | Finalist |
| 42. The Internal Marketing Award | |||||
| 1 | The Leo Group | Publicis Groupe | All Equal | Publicis Groupe | Finalist |
| 43. The Disruptive Differentiators Award | |||||
| 1 | Wunderman Thompson Group | Thumbstoppers | Facebook India Online Services Private Limited | Silver | |
| 2 | DDB Mudra Group | STAYFREE | BREAKING THE BARRIERS OF ONE TABOO WITH ANOTHER | Johnson & Johnson Private Limited | Bronze |
| 3 | Ogilvy Group | Fevikwik | Phenko Nahi Jodo | Pidilite Industries Ltd. | Bronze |
| 4 | Ogilvy Group Contributing Agency 1 : Mindshare | Castrol CRB Turbomax | TruckAasana – Caring for the Real Engine | Castrol India Ltd. | Bronze |
| 5 | WATConsult | Racold | Mind Your Language | Racold | Finalist |
| 6 | DDB Mudra Group | Big Bazaar | Paani ke daam mein doodh | Future Retail Limited | Finalist |
| 7 | Siriti | Chalo | Kuch Pyare Pal Churao | Chalo | Finalist |
| 8 | DDB Mudra Group Contributing Agency 1 : Monk Media Network Contributing Agency 2 : Genesis Burson – Marsteller Contributing Agency 3 : Max Publicity | NBA | NBA Takes Over India’s Backyard | NBA India Basketball Pvt. Ltd. | Finalist |
| 9 | Ogilvy Group | Hindustan Unilever Limited (Corporate) | The Shower | Hindustan Unilever Limited | Finalist |
| 10 | Wunderman Thompson Group Contributing Agency 1 : Hungama Digital Services Pvt. Ltd. | PUMA | #SOCKTHEM | PUMA SPORTS INDIA PVT. LTD. | Finalist |
| 11 | FCB India | Times of India | Times Out & Proud: India Comes Out of the Closet | Times of India | Finalist |
| 12 | Ogilvy Group | Make A Difference | #NeverTooLate | Make a Difference | Finalist |
| 13 | Ogilvy Group Contributing Agency 1 : Wavemaker | Cadbury Celebrations | The Gift Of Good Intentions | Mondelez India Foods Pvt. Ltd. | Finalist |
| 14 | Ogilvy Group Contributing Agency 1 : Wavemaker | Cadbury Unity Bar | Chocolate That’s Made Of India, For India | Mondelez India Foods Pvt. Ltd. | Finalist |
| 44A. Small Budgets : Products | |||||
| 1 | The Leo Group | Jeep | Jeep Democracy | FCA India | Silver |
| 2 | McCann Worldgroup India | JCB | Digging yourself out of a digital ditch | JCB India Ltd. | Bronze |
| 3 | DDB Mudra Group Contributing Agency 1 : ZtoA Marketing Solutions Pvt. Ltd. | Gulf Oil Lubricants India Ltd. | Gulf Supreme Tractorotsav | Gulf Oil Lubricants India Ltd. | Finalist |
| 4 | Wunderman Thompson Group | The Times of India | Bol Daal | Bennett, Coleman Co. Ltd. | Finalist |
| 5 | Ogilvy Group | Dr. Fixit Roofseal | Chhappar Phaad Ke | Pidilite Industries Ltd. | Finalist |
| 6 | Wunderman Thompson Group | Mumbai Mirror | Operation Khataara | Mumbai Mirror | Finalist |
| 44B. Small Budgets : Services | |||||
| 1 | Siriti | The Wishing Factory | #AadhiwaliZindagiMitao | The Wishing Factory | Bronze |
| 2 | DDB Mudra Group | STAYFREE | BREAKING THE BARRIERS OF ONE TABOO WITH ANOTHER | Johnson & Johnson Private Limited | Finalist |
| 3 | DDB Mudra Group | McDonald’s | Make Your Choice | Hardcastle Resturants Pvt. Ltd. | Finalist |
| 4 | DDB Mudra Group Contributing Agency 1 : The Leo Group | Spotify India | Memevertising | Spotify India LLP | Finalist |
| 5 | DDB Mudra Group | Spotify India LLP | HIJACKING IPL CHATTER WITHOUT THE SPONSORSHIP | Spotify India LLP | Finalist |
| 6 | The Leo Group | CarDekho | Beating the Patriarchy on the Indian Roads | Girnar Software Pvt. Ltd. | Finalist |
| GRAND EFFIE | |||||
| 1 | Eighty Two Point Five Communications Pvt. Ltd. | Bisleri Packaged Drinking Water | Samajhdar Jante hai | Bisleri International Private Limited | Category : Beverages Non-Alcohol |
