At the 2020 edition of the Effies held recently in Mumbai and organised by The Advertising Club, McCann Worldgroup India and Ogilvy shared the ‘Agency of the Year’ title, while Hindustan Unilever and Star India were adjudged ‘Clients of the Year’.

The McCann Team
Team Ogilvy

The prestigious Grand Effie was bagged by 82.5 Communications for Bisleri’s ‘Samajhdar Jante hai’. McCann Worldgroup’s 206 point tally notched up three Golds, six Silvers, 14 Bronzes, and 45 Finalists. The Gold was for Harpic’s ‘Overcoming India’s Toilet Divide’, Incredible India’s ‘From Destinations to Transformations’, and Bill and Melinda Gates Foundation’s ‘When Family Planning had a Better Plan’.  

The 82.5 Communications team with the Grand Effie.

DDB Mudra (six Silvers, five Bronzes, 19 Finalists, and an additional 27 points as a Contributing Agency) came third in the agency tallies, followed by The Leo Group (three Silvers, five Bronzes, 30 Finalists, and seven points as a Contributing Agency). Both the agencies missed the yellow metal.   

Other Gold winners include: 

  • Wunderman Thompson for Facebook’s ‘Thumbstoppers’.  
  • Hindustan Unilever for Surf Excel’s ‘Giving Fight Against Dirt a Karmic Perspective’. 
  • Havas for Durex’s ‘Breaking the Taboo Around Female Sexuality’. 
  • WATConsult for Racold’s ‘Mind Your Language’. 
  • Contract for Bata’s ‘How did a 125 year old brand successfully fit into a 25-year old’s shoes’.
  • Cheil India for MG Motor’s ‘How the unknown British legacy brand MG overturned the auto industry’s worst slowdown with success in just 20 days’.
  • Hotstar Creative Communications team for ‘Connecting Rural India to IPL’.  

Referring to the coveted Effies, Partho Dasgupta, President of The Advertising Club, said, “I would first like to congratulate all the winners of the awards. Winning an Effie has always been a matter of great pride for every marketer and each of the winners are truly deserving of this recognition. Effie India Awards 2020 continues to be the highest honour in innovation and effectiveness and with this award, we continue to be committed towards recognizing and rewarding thought leadership showcased by brands and advertisers.”

Reflecting awards, Mitrajit Bhattacharya, Chairperson, Effies, said, “Like every year, this year to we saw some of the best and game changing work being entered for the awards. The superior quality of work has led to the marquee award categories, such as ‘Client of the Year’ and the ‘Agency of the Year’ for the first time in the history of the Effie’s being won by not one by two winners each.”

“We are sure that the continuous evolution of the awards to reflect the changing media landscape by adding new and relevant categories will ensure that the awards continue to stay relevant and highly coveted,” Bhattacharya added.

Effie India 2020 Agency of the Year tally:

AgencyGrand Effie
(12 Pts.) {No. of Metals)
Gold
(8 Pts.) {No. of Metals)
Silver
(6 Pts.) {No. of Metals)
Bronze
(4 Pts.) {No. of Metals)
Finalist
(2 Pts.)
Lead 2 / Contributing 1,2,3,4 (Actual Points)Total Points
McCann Worldgroup India 361445 206
Ogilvy Group 28953 206
DDB Mudra Group  651927121
The Leo Group  35307105
Wunderman Thompson Group 15314179
Dentsu Webchutney  531246
Hotstar Creative Communications Team 1 11923
Grey  116 22
Havas Worldwide 12   20
Hindustan Unilever 1111 20
Cheil India 1 12 16
Siriti  121 16
Mindshare India    11315
Wavemaker     1414
WATConsult India 1  1313
Contract India 1 1  12
82.5 Communications1     12
FCB India  1 3 12
Rediffusion Brand Solutions  111 12
BBDO India  1 2 10
MediaCom Communications     1010
One97 Communications   21 10
Taproot Dentsu India  11  10
Social Kinnect     99
ABT Associates India  1 1 8
BBH Communications India   2  8
AutumnGrey     77
Edelman India     77
Genesis Burson Cohn & Wolfe     77
Jack In The Box     77
In-house Creative Communications, Hotstar    3 6
Innocean Worldwide India  1   6
Moving Pixels  1   6
Wieden + Kennedy India   11 6
Flipside     55
Indigo Consulting     55
Social Street     55
VMLY&R India    215
ADK Fortune   1  4
Buzzoka     44
Crayons Advertising     44
Facebook     44
Geometry Encompass     44
Infectious Advertising   1  4
Network Advertising     44
QED Communications     44
TBWA\India   1  4
AER     33
Beehive Communications     33
Burson Cohn and Wolfe     33
Cohn & Wolfe 6 Degrees     33
Encompass Events     33
Equinox Films     33
Ketchum Sampark     33
Madison India     33
2020 MSL India     22
Associated Corporate Consultants    1 2
Britannia Industries    1 2
CAA Kwan     22
Digitas India    1 2
Discovery Communications India (Independent)    1 2
Frigorifico Allana    1 2
Genesis Burson – Marsteller     22
Hungama Digital Services     22
Max Publicity     22
Monk Media Network     22
PHD Media India     22
Prodigitz     22
Publicis India    1 2
Saatchi & Saatchi Propagate    1 2
Schbang Digital Solutions     22
Sideways Consulting LLP    1 2
Star Sports    1 2
Tanishq    1 2
The Reach     22
The Script room    1 2
Tilt Brand Solutions    1 2
What’s Your Problem Brand Solutions    1 2
ZtoA Marketing Solutions     22
Autumn Worldwide     11
DNA Entertainment Networks     11
Foxymoron     11
Fulcro     11
GroupM Media India Pvt. Ltd. (Wavemaker Division)     11
Hyprlocl Designthinking LLP     11
OMD Mudra Max     11
RepIndia     11
The Brand Pal     11
TVF     11
Voot India – Viacom 18 Media     11
Total1124556202  

Effie India 2020 Client of the Year tally:

ClientGrand Effie
(12 Pts.) {No. of Metals)
Gold
(8 Pts.) {No. of Metals)
Silver
(6 Pts.) {No. of Metals)
Bronze
(4 Pts.) {No. of Metals)
Finalist
(2 Pts.)
Total
Hindustan Unilever Limited 1331058
Star India 143758
Reckitt Benckiser India Pvt. Ltd. 222240
Mondelez India Foods Pvt. Ltd.  2 1236
NESTLÉ INDIA LIMITED  11928
Bajaj Auto Ltd.   3726
BILL & MELINDA GATES FOUNDATION 1 2322
Coca-Cola India Pvt. Ltd.  2 522
Dabur India Limited  12422
ITC Limited  2 522
Johnson & Johnson Private Limited  13222
Spotify India Private Limited  12422
Trigger Happy Entertainment Pvt. Ltd.  31 22
Facebook India Online Services Private Limited 12  20
Flipkart Internet Private Limited  22 20
Pidilite Industries Ltd.  21220
Association of Mutual Funds in India  3  18
Spotify India LLP  2 318
Bennett Coleman & Company Private Limited   1616
Bharatiya Janata Party 11 116
Castrol India Ltd. 1 1114
Gillette India Limited  11214
The Wishing Factory  12 14
Bata India 1 1 12
Bisleri International Private Limited1    12
State Bank of India  11112

Effie India 2020 results:

S.NO.EntrantBrandCampaign TitleClientG/S/B/F
1. Personal Care
1Hindustan Unilever Limited
Contributing Agency 1 : Edelman India
Contributing Agency 2 : Jack In The Box
Surf ExcelRang Laaye SangHindustan Unilever LimitedSilver
2McCann Worldgroup India
Contributing Agency 1 : QED Communications
DettolWhen moms lent a helping handReckitt Benckiser India Pvt. Ltd.Bronze
3Ogilvy Group
Contributing Agency 1 : Mindshare India
Contributing Agency 2 : Burson Cohn and Wolfe
Contributing Agency 3 : AER
PondsOvercome your inner hesitations and #See What HappensHindustan Unilever LimitedBronze
4The Leo Group
Contributing Agency 1 : TVF
Contributing Agency 2 : RepIndia
WhisperHow Whisper Changed the Rules of the GameProcter & Gamble IndiaFinalist
5The Leo GroupMedimixHow Medimix changed the face of Ayurveda in IndiaCholayil Pvt. Ltd.Finalist
6Ogilvy GroupDabur Red PasteMaking India chew ready!Dabur India LimitedFinalist
      
2. Beverages Non-Alcohol
1McCann Worldgroup IndiaNescafeCreating new rite of passage for Indian teensNESTLÉ INDIA LIMITEDSilver
2McCann Worldgroup IndiaCoca-ColaHow coca-cola won the world cupCOCA-COLA INDIA PVT. LTD.Silver
3Wunderman Thompson GroupBoostPlay The bigger gameGlaxoSmithkline Consumer Healthcare LimitedBronze
4McCann Worldgroup IndiaNescafeMaking cold-coffee ‘cooler’ at homeNESTLÉ INDIA LIMITEDFinalist
5McCann Worldgroup IndiaComplanStanding tall amongst giantsZydus Wellness IndiaFinalist
6McCann Worldgroup India
Contributing Agency 1 : Hyprlocl Designthinking LLP
ComplanComplete meal, not piecemealZydus Wellness IndiaFinalist
7Wunderman Thompson GroupBoostThe background story behind world cup gloryGlaxoSmithkline Consumer Healthcare LimitedFinalist
8Ogilvy GroupSpriteHow Sprite Refreshed ItselfCoca-Cola India Pvt. Ltd.Finalist
9Ogilvy GroupBRUMAKING COFFEE ANDHRA’S CUP OF TEAHindustan Unilever LimitedFinalist
10The Leo GroupMaazaIndia’s Only Soft Drink For WomenCoca-Cola India Pvt. Ltd.Finalist
11Ogilvy Group
Contributing Agency 1 : Wavemaker India Pvt. Ltd.
Cadbury Bournvita Li’l ChampsBournvita Li’l Champs- Real Growth Lessons by KareenaMondelez India Foods Pvt. Ltd.Finalist
12Ogilvy Group
Contributing Agency 1 : Wavemaker India Pvt. Ltd.
Cadbury BournvitaBOURNVITA- THE POWER OF SMALLMondelez India Foods Pvt. Ltd.Finalist
      
3. Food
1McCann Worldgroup IndiaITC AashirvaadGetting Rice-devotees to fall in love with AttaITC LimitedSilver
2Ogilvy Group
Contributing Agency 1 : Madison India
Tata SaltDirt is good? Really?Tata Chemicals LimitedBronze
3Frigorifico Allana Pvt. Ltd.Sunny Cooking OilLife Aapki Recipe AapkiFrigorifico Allana Pvt. Ltd.Finalist
4Ogilvy Group
Contributing Agency 1 : Madison India
Contributing Agency 2 : Autumn Worldwide
Tata Salt LiteCausing CHURN to growTata Chemicals LimitedFinalist
5Ogilvy GroupCadbury Dairy MilkReimagining Meetha For IndiaMondelez India Foods Pvt. Ltd.Finalist
6McCann Worldgroup IndiaNestle (MAGGI)2 minute life lessonsNESTLÉ INDIA LIMITEDFinalist
7McCann Worldgroup IndiaNestle (MAGGI)How maggi spiced it up?NESTLÉ INDIA LIMITEDFinalist
8Ogilvy GroupKelloggPet-bhar ShararatKellogg India Pvt. Ltd.Finalist
      
4. Snacks & Desserts
1McCann Worldgroup IndiaPerfettiMaking Juzt-Jelly more than just a jellyPerfetti Van Melle India Pvt. Ltd.Bronze
2Ogilvy GroupCenter FruitMood Ting TongPerfetti Van Melle India Pvt. Ltd.Finalist
3Britannia Industries LimitedBritannia 5050Hamesha Sweet KyunBritannia Industries LimitedFinalist
      
5. Beauty & Fashion
1Contract IndiaBata IndiaHow did a 125 year old, successfully fit into a 25 year old’s shoes?Bata IndiaGold
2Ogilvy Group
Contributing Agency 1 : DDB Mudra Group
Contributing Agency 2 : Wavemaker Global
Titan RagaMaking Flaws In VogueTitan Watches, TitanFinalist
      
6. Home Furnishings & Appliances
1WATConsultRacoldMind Your LanguageRacoldGold
2Ogilvy GroupVOLTASADJUSTABLE ACs FOR THE ADJUSTING INDIANVOLTAS LIMITEDBronze
3McCann Worldgroup IndiaDUROFLEXCOMFORT FOR THOSE WHO NEED ITDUROFLEX PVT. LTD.Finalist
      
7. Office & Delivery
1McCann Worldgroup IndiaZomatoHow Zomato Won the game before the gameZOMATO MEDIA PRIVATE LIMITEDBronze
      
8. Other Products
1Ogilvy GroupFevikwikPhenko Nahi JodoPidilite Industries Ltd.Silver
2McCann Worldgroup IndiaAmerican TouristerMaking the backpack, a swagpackSamsonite South Asia Private Ltd.Bronze
3McCann Worldgroup IndiaDaburUniform approach to behavioural changeDABUR INDIA LIMITEDBronze
4The Leo GroupAnchor by PanasonicNaye India ke badhte load ke liyePanasonic Life Solutions India Pvt. Ltd.Finalist
5Ogilvy Group
Contributing Agency 1 : Wavemaker
Cadbury CelebrationsThe Gift Of Good IntentionsMondelez India Foods Pvt. Ltd.Finalist
6BBDO India Pvt. Ltd.
Contributing Agency 1 : Voot India – Viacom 18 Media Pvt. Ltd.
Pedigree#BringHomeJoyMars International India Pvt. Ltd.Finalist
      
9. Automotive-Aftermarket
1Ogilvy Group
Contributing Agency 1 : Mindshare
Castrol CRB TurbomaxTruckAasana – Caring for the Real EngineCastrol India Ltd.Gold
2Wunderman Thompson Group
Contributing Agency 1 : WatConsult India
Contributing Agency 2 : Mindshare World
Apollo TyresApollo Alpha: How a late entrant took on two industry giants. And won.Apollo TyresBronze
3Ogilvy GroupCEAT LTD.Launching a new premium variant in a slow downCEAT LTD.Finalist
      
10. Automotive-Vehicles
1Cheil India Private LimitedMG Motor“How the unknown British legacy brand MG overturned the auto industry’s worst slowdown with success in just 20 days.”MG Motor India Private LimitedGold
2Innocean Worldwide IndiaKIA Motors IndiaHow a virtually unknown brand launched 2019’s most successful premium CSUVKIA Motors IndiaSilver
3Ogilvy GroupBajaj PlatinaPlatina Aaram RathBajaj Auto Ltd.Bronze
4The Leo Group
Contributing Agency 1: Indigo Consulting Ltd.
Bajaj CT 110HAR SADAK PAR KADAKBajaj Auto Ltd.Bronze
5DDB Mudra GroupVolkswagen IndiaVolkswagen Tiguan- For the journeys withinVolkswagen India Pvt. Ltd.Finalist
6McCann Worldgroup IndiaHero Liberation reloadedHero MotoCorp LimitedFinalist
      
11. Electronics
1Associated Corporate Consultants India Private LimitedXiaomi Technologies India Pvt. Ltd.The Blockbuster Launch that had India Taking NoteXiaomi Technology India Private LimitedFinalist
      
12. Household Supplies & Services
1McCann Worldgroup IndiaHarpicOvercoming India’s Toilet DivideReckitt Benckiser India Pvt. Ltd.Gold
2Ogilvy GroupLove & CareBorn on the RunwayHindustan Unilever LimitedSilver
3McCann Worldgroup IndiaDaburHow Odonil found its way back into bathroomsDABUR INDIA LIMITEDSilver
      
13. Agricultural, Industrial & Building
1Infectious Advertising Pvt. Ltd.UltraTech CementBaat Ghar KiUltraTech CementBronze
2Ogilvy GroupBirla AeroconIn the name of a pipeHIL LimitedBronze
      
14. Services
1Taproot Dentsu India Communication Pvt. Ltd.
Contributing Agency 1 : Dentsu Webchutney
AirtelHow Gratitude Led To Airtel’s GrowthBharti Airtel Ltd.Bronze
2BBDO India Pvt. Ltd.Vodafone IdeaIdea 4G – India Ka Live NetworkVodafone Idea Ltd.Finalist
      
15. Finance
1Wunderman Thompson GroupAMFISahi HaiAssociation of Mutual Funds in IndiaSilver
2Rediffusion Brand Solutions Pvt. Ltd.
Contributing Agency 1 : DDB Mudra Group
STATE BANK OF INDIATalking Objects – #HoSaktaHaiState Bank of IndiaBronze
3One97 Communications LimitedPaytmHow Paytm got India to pay it forwardOne97 Communications LimitedBronze
4Ogilvy GroupICICI BankMAKING BUSINESS MATTERICICI BankFinalist
5The Leo GroupCanara HSBC Oriental Bank of Commerce Life InsurancePromise Kiya! Ab Plan Karo.Canara HSBC Oriental Bank of Commerce Life Insurance Company LimitedFinalist
6Saatchi & Saatchi PropagateMax Life InsuranceBharose Ka NumberMax Life Insurance Company LimitedFinalist
7The Leo GroupHDFC LifeBounce BackHDFC Life Insurane Company LimitedFinalist
8The Leo GroupBAJAJ ALLIANZ GENERAL INSURANCECaring for you:  365 days a yearBAJAJ ALLIANZ GENERAL INSURANCE COMPANYFinalist
9The Leo GroupAngel Broking Ltd.Don’t Be A ChomuAngel Broking Ltd.Finalist
10The Leo GroupBajaj Allianz Life Insurance Company#36SecPlankChallengeBajaj Allainz Life Insurance CompanyFinalist
11Ogilvy GroupICICI Lombard General Insurance Co. Ltd.Technology with a human touchICICI Lombard General Insurance Co. Ltd.Finalist
      
16. Financial Cards
1McCann Worldgroup IndiaMastercardThe aadhar of all paymentsMastercardFinalist
      
17. Media & Entertainment Companies
1Wunderman Thompson GroupFacebookThumbstoppersFacebook India Online Services Private LimitedGold
2The Leo Group
Contributing Agency 1 : DDB Mudra Group
Spotify IndiaThere’s a playlist for thatSpotify India Private LimitedSilver
3The Leo Group
Contributing Agency 1 : EQUINOX FILMS PVT. LTD.
Contributing Agency 2 :Beehive Communications Pvt. Ltd.
Twitter#WeTweet TogetherTwitter Communication India Pvt. Ltd. Bronze
4DDB Mudra Group
Contributing Agency 1 : Social Kinnect Private Limited
Hotstar PremiumWeaponsing spoilersStar India Pvt. Ltd.Finalist
5FCB IndiaTimes of IndiaTimes Out & Proud: India Comes Out of the ClosetTimes of IndiaFinalist
6Ogilvy GroupTata SkyGETTING APPA TO APPROVETata Sky Ltd.Finalist
7The Script roomNetflixSo, What Are You Watching?Netflix indiaFinalist
8Discovery Communications India (Independent)Discovery Communications IndiaMan Vs. Wild with Bear Grylls and Prime Minister ModiDiscovery Communications IndiaFinalist
9The Leo GroupSpotify IndiaBeat of a BillionSpotify India Private LimitedFinalist
10In-house Creative Communications, HotstarHotstarLiberating entertainment for housewivesStar India Pvt. Ltd.Finalist
11What’s Your Problem Brand Solutions Pvt. Ltd.Dailyhunt#KhudKiSochBanaoVerse Innovations Pvt. Ltd. (Dailyhunt)Finalist
      
18. Government, Institutional & Recruitment
1Moving Pixels Pvt. Ltd.Main Bhi ChowkidarMain bhi ChowkidarBharatiya Janata PartySilver
2McCann Worldgroup IndiaBJPHope 2.0 – How the 2019 mandate was won!Assosciation of Billion MindsFinalist
3McCann Worldgroup IndiaBMGFGetting Indians To Mind The Gap BILL & MELINDA GATES FOUNDATIONFinalist
4McCann Worldgroup IndiaNSDCPitching skills against the starsNATIONAL SKILL DEVELOPMENT CORPORATIONFinalist
5Ogilvy GroupBharatiya Janata PartyModi Hai To Mumkin HaiBharatiya Janata PartyFinalist
      
19. Professional Services
1Wunderman Thompson GroupNaukri.comJobs You’d Love To Go ToInfoEdge India LimitedFinalist
      
20. Travel & Tourism
1McCann Worldgroup IndiaIncredible IndiaFrom Destinations to TransformationsMINISTRY OF TOURISM – INCREDIBLE INDIAGold
2Wieden + Kennedy India Pvt. Ltd.Airbnb India Pvt. Ltd.That’s why We AirbnbAirbnb India Pvt. Ltd.Bronze
3McCann Worldgroup IndiaUP TourismInviting the new India to its oldest MelaDEPARTMENT OF TOURISM (UP TOURISM)Finalist
4McCann Worldgroup IndiaLufthansaFrom Bucket List to the Blind ListLufthansa German AirlinesFinalist
      
21. Software & Apps
1The Leo Group
Contributing Agency 1 : DDB Mudra Group
Spotify IndiaSunte JaSpotify India Private LimitedBronze
      
22. Other Services
1McCann Worldgroup IndiaNestle Corporate Ok Nestle – Tell me more about foodNESTLÉ INDIA LIMITEDBronze
2Cheil India Private LimitedSamsung India Electronics LimitedSamsung Good VibesSamsung India Electronics Private LimitedFinalist
      
23. Entertainment & Sports
1Dentsu Webchutney Private LimitedURI – The Surgical StrikeCode Name: URITrigger Happy Entertainment Pvt. Ltd.Silver
2Taproot Dentsu India Communication Pvt. Ltd.VIVO  INDIAN PREMIER LEAGUE  SEASON 12HOW SEASON 12 BECAME THE MOST-WATCHED IPL EVERStar India Pvt. Ltd.Silver
3DDB Mudra Group
Contributing Agency 1 : Hotstar Creative Communications Team
HotstarKoi Yaar Nahi FarStar India Pvt. Ltd.Bronze
4Tilt Brand Solutions Private Limited
Contributing Agency 1 :GroupM Media India Pvt. Ltd. (Wavemaker Division)
Contributing Agency 2 : DNA Entertainment Networks Pvt. Ltd.
Dream11Ye Game Hai MahaanSporta Technologies Pvt. Ltd.Finalist
5DDB Mudra GroupNETFLIXHOW FACTS HELPED REBUILD FAITH IN AN AGE OF CYNICISMNETFLIXFinalist
6DDB Mudra Group
Contributing Agency 1 : Monk Media Network
Contributing Agency 2 : Genesis Burson – Marsteller
Contributing Agency 3 : Max Publicity
NBANBA Takes Over India’s BackyardNBA India Basketball Pvt. Ltd.Finalist
7Star SportsPro Kabaddi LeagueISSE TOUGH KUCH NAHIStar SportsFinalist
8In-house Creative Communications, HotstarHotstar VIPKilling the age-old TV viewing habit of a militant football fanStar India Pvt. Ltd.Finalist
9Ogilvy GroupStar SportsICC Cricket World Cup 2019 – #CricketKaCrownStar India Pvt. Ltd.Finalist
10Ogilvy GroupVodafoneVodafone FANtastic Breaks – Hijacking our customers to win at IPLVodafone Idea LimitedFinalist
      
24. Retail
1Dentsu Webchutney Private LimitedFlipkart Internet Private LimitedHagglebotFlipkart Internet Private LimitedSilver
2McCann Worldgroup IndiaCoca-Colamauke pe coca: winning ‘fridgespace’ during the world-cupCOCA-COLA INDIA PVT. LTD.Silver
3Contract IndiaBata IndiaHow did a 125 year old, successfully fit into a 25 year old’s shoes?Bata IndiaBronze
4One97 Communications LimitedPaytmIndia’s digital tijoriOne97 Communications LimitedBronze
5Dentsu Webchutney Private LimitedSwiggyVoice Of HungerBundl Technologies Private LimitedFinalist
      
25. Healthcare Products
1HAVAS WORLDWIDE INDIA PVT. LTD.     DurexBreaking the taboo around female sexualityReckitt Benckiser (India) Ltd.Silver
2ABT Associates India Pvt. Ltd.SHOPS Plus Project – Abt Associates IndiaHelping India Defeat Diarrhea ABT Associates India Pvt. Ltd.Silver
3ADK FortunePrega News#PregaNewsMeansGoodNewsMankind Pharma LimitedBronze
4McCann Worldgroup IndiaDettolHow new moms gave Dettol a new lifeReckitt Benckiser India Pvt. Ltd.Bronze
5GREY
Contributing Agency 1 : Schbang Digital Solutions Private Limited
Contributing Agency 2 : PHD Media India
CiplaBerok ZindagiCipla LimitedFinalist
6 ABT Associates India Pvt. Ltd.SHOPS Plus Project – Abt Associates IndiaPutting Control Back in Women’s Palms ABT Associates India Pvt. Ltd.Finalist
7Ogilvy GroupSavlonWounds Don’t DiscriminateITC LimitedFinalist
8Ogilvy GroupEnterogerminaHappy TummiesSanofi India LimitedFinalist
9McCann Worldgroup IndiaDaburImmunity is the best medicineDABUR INDIA LIMITEDFinalist
      
      
      
      
26. Healthcare Services
1SiritiThe Wishing Factory#AadhiwaliZindagiMitaoThe Wishing FactorySilver
2TBWA\IndiaNeuroGen Brain and Spine InstitutePlaying with mental healthNeuroGen Brain and Spine InstituteBronze
3McCann Worldgroup IndiaLiving WillHelping India sign-up for a dignified deathHealth Care at Home India Pvt. Ltd.Bronze
4The Leo GroupFortis Healthcare LimitedHonor The DonorFortis Healthcare LimitedFinalist
      
27. Corporate Advertising / Reputation
1Wunderman Thompson GroupAMFIMutual Funds Sahi HaiAssociation of Mutual Funds in IndiaSilver
2The Leo GroupP&G ShikshaBittuProcter & Gamble Hygiene And Health Care Ltd.Silver
3GREY
Contributing Agency 1 : Autumn GREY
Contributing Agency 2 : Genesis Burson Cohn & Wolfe
Contributing Agency 3 : MediaCom Communications Private Limited
GilletteBarbershop GirlsGillette India LimitedBronze
4DDB Mudra GroupRoyal Challenge Sports DrinkAn Innings Towards EqualityUNITED SPIRITS LTD. -A DIAGEO GROUP COMPANYFinalist
5Ogilvy Group
Contributing Agency 1 : Geometry Encompass
Hindustan Unilever Limited (Corporate)Let’s start a little goodHindustan Unilever LimitedFinalist
6Ogilvy GroupFevicolBreaking norms, retaining strong bonds.Pidilite Industries Ltd.Finalist
7Ogilvy Group
Contributing Agency 1 : Cohn & Wolfe 6 Degrees
Contributing Agency 2 : The Reach
HamamHamam Waterproof SareeHindustan Unilever LimitedFinalist
8Cheil India Private LimitedSamsung India Electronics LimitedSamsung Good VibesSamsung India Electronics Private LimitedFinalist
9GREY
Contributing Agency 1 : Schbang Digital Solutions Private Limited
Contributing Agency 2 : PHD Media India
CiplaBerok ZindagiCipla LimitedFinalist
10FCB IndiaVistaraVistara Retrojet – How Vistara turned a flying machine into a time machineTata SIA Airlines Ltd.Finalist
11McCann Worldgroup IndiaNestle Corporate Ok Nestle – Tell me more about foodNESTLÉ INDIA LIMITEDFinalist
12The Leo Group
Contributing Agency 1 : Indigo Consulting Ltd.
Bajaj AutoWORLD’S FAVOURITE INDIANBajaj Auto Ltd.Finalist
13Wunderman Thompson GroupTimes of IndiaLost VotesBennett Coleman & Company Private LimitedFinalist
14McCann Worldgroup IndiaMastercardBharat ka cardMastercardFinalist
15Ogilvy Group
Contributing Agency 1 : Mindshare India
Contributing Agency 2 : Burson Cohn and Wolfe
Contributing Agency 3 : AER
PondsOvercome your inner hesitations and #See What HappensHindustan Unilever LimitedFinalist
      
28. B2B
1Wunderman Thompson GroupFacebookThumbstoppersFacebook India Online Services Private LimitedSilver
2Ogilvy GroupLenovoShaming beautiful laptops without brainsLenovo India Pvt. Ltd.Finalist
3Digitas IndiaLoctiteLoctite Demand Generation ProgramHenkel Adhesives Technologies India Private LimitedFinalist
      
29. Interactive Marketing
1Dentsu Webchutney Private LimitedURI – The Surgical StrikeCode Name: URITrigger Happy Entertainment Pvt. Ltd.Silver
2Ogilvy Group
Contributing Agency 1 : Wavemaker
Contributing Agency 2 : Facebook
Cadbury Dairy MilkDrowning Hate With HeartMondelez India Foods Pvt. Ltd.Silver
3DDB Mudra Group
Contributing Agency 1 : The Leo Group
Spotify IndiaMemevertisingSpotify India LLPSilver
4McCann Worldgroup IndiaZomatoHow Zomato Won the game before the gameZOMATO MEDIA PRIVATE LIMITEDBronze
5Dentsu Webchutney Private LimitedFlipkart Internet Private LimitedHagglebotFlipkart Internet Private LimitedBronze
6Ogilvy Group
Contributing Agency 1 : Wavemaker
Cadbury CelebrationsWhat will you give up for your sibling?Mondelez India Foods Pvt. Ltd.Finalist
7McCann Worldgroup IndiaJCBDigging yourself out of a digital ditchJCB India Ltd.Finalist
8DDB Mudra Group
Contributing Agency 1 : Hotstar Creative Communications Team
HotstarKoi Yaar Nahi FarStar India Pvt. Ltd.Finalist
9Ogilvy GroupVodafoneVodafone Fantastic breaks – Hijacking our customers to win at IPLVodafone Idea LimitedFinalist
10Wunderman Thompson GroupTimes of IndiaLost VotesBennett Coleman & Company Private LimitedFinalist
11Wunderman Thompson GroupMumbai MirrorOperation KhataaraMumbai MirrorFinalist
12Wunderman Thompson Group 
Contributing Agency 1 : Hungama Digital Services Pvt. Ltd.
PUMA#SOCKTHEMPUMA SPORTS INDIA PVT. LTD.Finalist
13VMLY&RBig BazaarINDIA’S FIRST INTERACTIVE COOKING MASTERCLASSBig BazaarFinalist
      
30. Small Town & Rural Marketing
1McCann Worldgroup IndiaBMGFGetting Indians To Mind The GapBILL & MELINDA GATES FOUNDATIONBronze
2McCann Worldgroup IndiaBMGFWhen family planning had a better plan BILL & MELINDA GATES FOUNDATIONBronze
3DDB Mudra Group
Contributing Agency 1 : ZtoA Marketing Solutions Pvt. Ltd.
Gulf Oil Lubricants India Ltd.Gulf Supreme TractorotsavGulf Oil Lubricants India Ltd.Finalist
4Hotstar Creative Communications Team
Lead Agency 2 : DDB Mudra Group
Contributing Agency 1 : Flipside
Contributing Agency 2 : Social Street
HotstarConnecting Rural India to IPLStar India Pvt. Ltd.Finalist
5GREY
Contributing Agency 1 : Autumn GREY
Contributing Agency 2 : Genesis Burson Cohn & Wolfe
Contributing Agency 3 : MediaCom Communications Private Limited
GilletteBarbershop GirlsGillette India LimitedFinalist
6McCann Worldgroup IndiaCCALiberating Rural Women From ChullasClean Cooking AllianceFinalist
7McCann Worldgroup India NSDCPitching skills against the starsNATIONAL SKILL DEVELOPMENT CORPORATIONFinalist
8McCann Worldgroup IndiaDaburMaking a product attribute into a brand experienceDABUR INDIA LIMITEDFinalist
9The Leo Group
Contributing Agency 1 : Indigo Consulting Ltd.
Bajaj CT 110HAR SADAK PAR KADAKBajaj Auto Ltd.Finalist
10McCann Worldgroup IndiaMastercardThe aadhar of all paymentsMastercardFinalist
      
31. Regional
1Hotstar Creative Communications Team
Lead Agency 2 : DDB Mudra Group
Contributing Agency 1 : Flipside
Contributing Agency 2 : Social Street
HotstarConnecting Rural India to IPLStar India Pvt. Ltd.Gold
2DDB Mudra GroupSTAYFREEHOW PADS BRIDGED THE GAP FROM PERIODS TO PROGRESSJohnson & Johnson Private LimitedSilver
3Ogilvy GroupFevikwikPhenko Nahi JodoPidilite Industries Ltd.Silver
4BBH Communications India Pvt. Ltd.
Contributing Agency 1 : 2020 MSL India
Contributing Agency 2 : Prodigitz
Nihar Naturals Coconut Hair OilAmi Durga, Ami Akai AikshoMarico LimitedBronze
5DDB Mudra GroupMcDonald’sChennai says I’m Lovin itHardcastle Resturants Pvt. Ltd.Finalist
6Ogilvy GroupBajaj PlatinaPlatina Aaram RathBajaj Auto Ltd.Finalist
7TanishqTANISHQWinning Over  The SouthTitan Company Ltd.Finalist
8The Leo GroupIodex BalmCurious case of National hit, Regional missGlaxoSmithKline Consumer Healthcare Ltd.Finalist
9The Leo GroupMaazaTN’s only soft drink for womenCoca-Cola India Pvt. Ltd.Finalist
10Ogilvy GroupAsian PaintsAsian Paints Painting Service – Mr. GeniusAsian Paints LimitedFinalist
11McCann Worldgroup IndiaITC AashirvaadGetting Rice-devotees to fall in love with AttaITC LimitedFinalist
12McCann Worldgroup India
Contributing Agency 1 : The Brand Pal
AashirvaadBreaking traditions to strengthen bondsITC LimitedFinalist
13Ogilvy GroupAsian Paints LimitedFibre Ulla CampaignAsian Paints LimitedFinalist
14Wunderman Thompson GroupThe Times of IndiaBol DaalBennett Coleman & Company Private LimitedFinalist
15Sideways Consulting LLPT20 MumbaiT20 Mumbai – Ekdum MumbaiProbability Sports India Pvt. Ltd.Finalist
16McCann Worldgroup IndiaNescafeHow Nescafe broke the chai-baarish bondNESTLÉ INDIA LIMITEDFinalist
17Wunderman Thompson GroupTimes of IndiaPhirey Esho KolkataBennett Coleman & Company Private LimitedFinalist
18The Leo GroupCarDekhoChalao ApniGirnar Software Pvt. Ltd.Finalist
      
32. Direct Marketing
1DDB Mudra Group
Contributing Agency 1 : The Leo Group
Spotify IndiaMemevertisingSpotify India LLPSilver
2Dentsu Webchutney Private LimitedURI – The Surgical StrikeCode Name: URITrigger Happy Entertainment Pvt. Ltd.Silver
3GREYALTBalajiBreast BufferALT Digital Media Entertainment LimitedFinalist
4DDB Mudra GroupSpotifyPlaylist in a packetSpotify India LLPFinalist
5McCann Worldgroup IndiaCoca-Colamauke pe coca: winning ‘fridgespace’ during the world-cupCOCA-COLA INDIA PVT. LTD.Finalist
      
33. Experiential Marketing / Brand Experience
1Dentsu Webchutney Private LimitedFlipkart Internet Private LimitedHagglebotFlipkart Internet Private LimitedBronze
2Dentsu Webchutney Private LimitedURI – The Surgical StrikeCode Name: URITrigger Happy Entertainment Pvt. Ltd.Bronze
3Ogilvy GroupBajaj PlatinaPlatina Aaram RathBajaj Auto Ltd.Bronze
4DDB Mudra GroupSTAYFREEAN UNLIKELY TALE OF TWO TABOOSJohnson & Johnson Private LimitedFinalist
5McCann Worldgroup IndiaBMGFThe conversational contraceptives BILL & MELINDA GATES FOUNDATIONFinalist
6McCann Worldgroup IndiaPerfettiNow add 2 eggs,flour and Juzt-JellyPerfetti Van Melle India Pvt. Ltd.Finalist
7Ogilvy Group
Contributing Agency 1 : Mindshare
Castrol Super MechanicSuper Mechanic – Making an Expert feel like an ExpertCastrol India Ltd.Finalist
8Rediffusion Brand Solutions Pvt. Ltd.
Contributing Agency 1 : Buzzoka
Contributing Agency 2 : Crayons Advertising
Contributing Agency 3 : Network Advertising
STATE BANK OF INDIASay YO to LifeState Bank of IndiaFinalist
9McCann Worldgroup IndiaCoca-Colamauke pe coca: winning ‘fridgespace’ during the world-cupCOCA-COLA INDIA PVT. LTD.Finalist
10McCann Worldgroup IndiaDaburMaking a product attribute into a brand experienceDABUR INDIA LIMITEDFinalist
11Mccann Worldgroup IndiaAmerican TouristerMaking the backpack, a swagpackSamsonite South Asia Private Ltd.Finalist
12The Leo GroupJeepJeep DemocracyFCA IndiaFinalist
13The Leo GroupCarDekhoBeating the Patriarchy on the Indian RoadsGirnar Software Pvt. Ltd.Finalist
14Ogilvy GroupMake A Difference#NeverTooLateMake a DifferenceFinalist
15Ogilvy Group
Contributing Agency 1 : Wavemaker India Pvt. Ltd.
Cadbury BournvitaBournvita- The Exam CollectionMondelez India Foods Pvt. Ltd.Finalist
16The Leo GroupSpotify IndiaBeat of a BillionSpotify India Pvt. Ltd.Finalist
17The Leo GroupBajaj Allianz Life Insurance Company#36SecPlankChallengeBajaj Allainz Life Insurance CompanyFinalist
18The Leo GroupIodex BalmCurious case of National hit, Regional missGlaxoSmithKline Consumer Healthcare Ltd.Finalist
19Ogilvy Group
Contributing Agency 1 : Wavemaker
Cadbury Unity BarChocolate That’s Made Of India, For IndiaMondelez India Foods Pvt. Ltd.Finalist
20One97 Communications LimitedPaytmIndia’s digital tijoriOne97 Communications LimitedFinalist
21Ogilvy Group
Contributing Agency 1 : Cohn & Wolfe 6 Degrees
Contributing Agency 2 : The Reach
HamamHamam Waterproof SareeHindustan Unilever LimitedFinalist
      
34A. Positive Change: Environmental : Brands
1Ogilvy Group
Contributing Agency 1 : Geometry Encompass
Hindustan Unilever Limited (Corporate)Let’s start a little goodHindustan Unilever LimitedSilver
      
34B. Positive Change: Environmental : Non-Profit
1Mindshare India Pvt. Ltd.Volvo CarsVolvo Breathe FreeVolvo Cars IndiaFinalist
      
 35A. Positive Change: Social Good : Brands
1GREY
Contributing Agency 1 : Autumn GREY
Contributing Agency 2 : Genesis Burson Cohn & Wolfe
Contributing Agency 3 : MediaCom Communications Private Limited
GilletteBarbershop GirlsGillette India LimitedSilver
2BBDO India Pvt. Ltd.
Contributing Agency 1 : Mediacom Communications Pvt. Ltd.
Contributing Agency 2 : Social Kinnect
Contributing Agency 3 : Encompass Events Pvt. Ltd.
Contributing Agency 4 : Ketchum Sampark Pvt. Ltd.
ArielSons #ShareTheLoadProcter & Gamble IndiaSilver
3DDB Mudra GroupSTAYFREEAN UNLIKELY TALE OF TWO TABOOSJohnson & Johnson Private LimitedBronze
4Cheil India Private LimitedSamsung India Electronics LimitedSamsung Good VibesSamsung India Electronics Private LimitedBronze
5Wunderman Thompson GroupTimes of IndiaLost VotesBennett Coleman & Company Private LimitedBronze
6GREYALT BalajiBreast BufferALT Digital Media Entertainment LimitedFinalist
7Hindustan Unilever LimitedLifebuoyMobile DactarniHindustan Unilever LimitedFinalist
8Ogilvy GroupSavlonWounds Don’t DiscriminateITC LimitedFinalist
9Ogilvy GroupCadbury Dairy MilkReimagining Meetha For IndiaMondelez India Foods Pvt. Ltd.Finalist
10Ogilvy Group
Contributing Agency 1 : Cohn & Wolfe 6 Degrees
HamamHamam Waterproof SareeHindustan Unilever LimitedFinalist
      
35B. Positive Change: Social Good  : Non-Profit
1FCB IndiaMillennium World SchoolThe Open Door ProjectMillennium World SchoolSilver
2SiritiThe Wishing Factory#AadhiwaliZindagiMitaoThe Wishing FactoryBronze
3The Leo GroupHDFC Bank Ltd.#StopMithaniHDFC Bank Ltd.Bronze
4DDB Mudra Group
Contributing Agency 1 : OMD Mudra Max
Aarohan Social Innovation AwardsLab Called LifeInfosys FoundationFinalist
5McCann Worldgroup IndiaBMGFGetting Indians To Mind The Gap BILL & MELINDA GATES FOUNDATIONFinalist
6Ogilvy GroupMake A Difference#NeverTooLateMake a DifferenceFinalist
7Ogilvy GroupAyushman Bharat Pradhan Mantri Jan Arogya YojanaHealth is a Universal RightNational Health AuthorityFinalist
      
36. David v/s Goliath
1DDB Mudra Group
Contributing Agency 1 : Hotstar Creative Communications Team
HotstarKoi Yaar Nahi FarStar India Pvt. Ltd.Silver
2DDB Mudra Group
Contributing Agency 1 : Social Kinnect Private Limited
Hotstar PremiumWeaponsing spoilersStar India Pvt. Ltd.Silver
3McCann Worldgroup IndiaComplanStanding tall amongst giantsZydus Wellness IndiaBronze
4Hindustan Unilever LimitedDOMEXPick Up The BrushHindustan Unilever LimitedBronze
5McCann Worldgroup IndiaNescafe Brewing coffee in a chai countryNESTLÉ INDIA LIMITEDFinalist
6McCann Worldgroup IndiaNestle (MAGGI)HOW AN INTERNATIONAL MASALA BRAND TOOK ON INDIAN MASALA BRANDSNESTLÉ INDIA LIMITEDFinalist
7Wunderman Thompson Group
Contributing Agency 1 : WatConsult India
Contributing Agency 2 : Mindshare World
Apollo TyresApollo Alpha: How a late entrant took on two industry giants. And won.Apollo TyresFinalist
8Ogilvy GroupBajaj PlatinaPlatina Aaram RathBajaj Auto Ltd.Finalist
9Publicis IndiaOvenstoryIT’S ALL ABOUT THE CHEESEOvenstoryFinalist
10Ogilvy GroupBajaj DominarDominar OdysseysBajaj Auto Ltd.Finalist
11The Leo Group
Contributing Agency 1 : DDB Mudra Group
Spotify IndiaSunte JaSpotify India Pvt. Ltd.Finalist
12In-house Creative Communications, HotstarHotstar VIPKilling the age-old TV viewing habit of a militant football fanStar India Pvt. Ltd.Finalist
13Ogilvy GroupBRUMAKING COFFEE ANDHRA’S CUP OF TEAHindustan Unilever LimitedFinalist
14The Leo GroupAnchor by PanasonicNaye India ke badhte load ke liyePanasonic Life Solutions India Pvt. Ltd.Finalist
15McCann Worldgroup IndiaAsian Paints Adhesives TruGrip UltraFURNITURE KA MAUN VRATASIAN PAINTS LTD.Finalist
16McCann Worldgroup IndiaITC AashirvaadGetting Rice-devotees to fall in love with AttaITC LimitedFinalist
17McCann Worldgroup IndiaDUROFLEXCOMFORT FOR THOSE WHO NEED ITDUROFLEX PVT. LTD.Finalist
18McCann Worldgroup India
Contributing Agency 1 : Wunderman Thompson
 Pure Magic ChocolushBRITANNIA PURE MAGIC CHOCOLUSH RELAUNCHBritannia Industries LimitedFinalist
19Ogilvy GroupTata SkyGETTING APPA TO APPROVETata Sky Ltd.Finalist
      
37. Integrated Advertising Campaign : Product
1HAVAS WORLDWIDE INDIA PVT. LTD.   DurexBreaking the taboo around female sexualityReckitt Benckiser (India) Ltd.Gold
2Ogilvy GroupVOLTASADJUSTABLE ACs FOR THE ADJUSTING INDIANVOLTAS LIMITEDSilver
3McCann Worldgroup IndiaITC AashirvaadGetting Rice-devotees to fall in love with AttaITC LimitedSilver
4McCann Worldgroup IndiaDaburUniform approach to behavioural changeDABUR INDIA LIMITEDBronze
5McCann Worldgroup IndiaNescafeCreating new rite of passage for Indian teensNESTLÉ INDIA LIMITEDFinalist
6McCann Worldgroup IndiaNestle (MAGGI)2 minute life lessonsNESTLÉ INDIA LIMITEDFinalist
7McCann Worldgroup India
Contributing Agency 1 : QED Communications
DettolWhen moms lent a helping handReckitt Benckiser India Pvt LtdFinalist
8McCann Worldgroup India
Contributing Agency 1 : VMLY&R India
ComplanComplete meal, not piecemealZydus Wellness IndiaFinalist
9McCann Worldgroup India
Contributing Agency 1 : Foxymoron
Maybelline New York IndiaThe foundation of fairnessMaybelline New York IndiaFinalist
10The Leo Group
Contributing Agency 1 : Fulcro
Anchor by PanasonicNaye India ke badhte load ke liyePanasonic Life Solutions India Pvt. Ltd.Finalist
11The Leo Group
Contributing Agency 1 : Indigo Consulting Ltd.
Bajaj AutoWORLD’S FAVOURITE INDIANBajaj Auto Ltd.Finalist
      
37. Integrated Advertising Campaign : Non-Product
1McCann Worldgroup IndiaBMGFWhen family planning had a better plan BILL & MELINDA GATES FOUNDATIONGold
2Ogilvy GroupBharatiya Janata PartyModi Hai To Mumkin HaiBharatiya Janata PartyGold
3DDB Mudra Group
Contributing Agency 1 : Hotstar Creative Communications Team
HotstarKoi Yaar Nahi FarStar India Pvt. Ltd.Silver
4Rediffusion Brand Solutions Pvt. Ltd.
Contributing Agency 1 : DDB Mudra Group
Contributing Agency 2 : Buzzoka
Contributing Agency 3 : Crayons Advertising
Contributing Agency 4 : Network Advertising
STATE BANK OF INDIASay YO to LifeState Bank of IndiaSilver
5DDB Mudra Group
Contributing Agency 1 : Social Kinnect Private Limited
Hotstar PremiumWeaponsing spoilersStar India Pvt. Ltd.Bronze
6Wieden + Kennedy India Pvt. Ltd.Airbnb India Pvt. Ltd.That’s why We AirbnbAirbnb India Pvt. Ltd.Finalist
      
 38A. Sustained Success : Products
1Hindustan Unilever Limited
Contributing Agency 1 : Edelman India
Contributing Agency 2 : Jack In The Box
Surf ExcelGiving Fight Against Dirt A Karmic PerspectiveHindustan Unilever LimitedGold
2Ogilvy GroupCadbury BournvitaBOURNVITA- SHIFTING PERSPECTIVE ON MARKSMondelez India Foods Pvt. Ltd.Silver
3BBH Communications India Pvt. Ltd.Nihar Shanti AmlaGood brand to a great hair oilMarico LimitedBronze
4Wunderman Thompson GroupSofySofy AntiBacteria: Hum aage aage duniya peeche peecheUnicharm India Pvt. Ltd.Finalist
5Ogilvy GroupBRUGOING BACK TO ITS SOUTH INDIAN ROOTSHindustan Unilever LimitedFinalist
      
38B. Sustained Success : Services
1Wunderman Thompson GroupAMFIMutual Funds Sahi HaiAssociation of Mutual Funds in IndiaSilver
2Ogilvy GroupThe Akanksha FoundationPersistent PitchersThe Akanksha FoundationSilver
      
39. New Product or Service
1Ogilvy GroupLove & CareBorn on the RunwayHindustan Unilever LimitedBronze
2McCann Worldgroup India
Contributing Agency 1 : QED Communications
DettolWhen moms lent a helping handReckitt Benckiser India Pvt. Ltd.Finalist
      
40. Influencer Marketing
1HAVAS WORLDWIDE INDIA PVT LTD     DurexBreaking the taboo around female sexualityReckitt Benckiser (India) Ltd.Silver
2DDB Mudra GroupJohnson’s BabyJohnson’s Baby – Turn To LearnJohnson and Johnson Pvt. Ltd.Bronze
3Hotstar Creative Communications Team
Lead Agency 2 : DDB Mudra Group
Contributing Agency 1 : CAA Kwan
HotstarThe New Social Network for IPLStar India Pvt. Ltd.Bronze
4DDB Mudra GroupVolkswagen IndiaVolkswagen – Cup EditionVolkswagen India Pvt. Ltd.Finalist
5Wunderman Thompson GroupThe Times of IndiaBol DaalBennett, Coleman Co. Ltd.Finalist
6GREY
Contributing Agency 1 : Autumn GREY
Contributing Agency 2 : Genesis Burson Cohn & Wolfe
Contributing Agency 3 : MediaCom Communications Private Limited
GilletteBarbershop GirlsGillette India LimitedFinalist
7Ogilvy GroupBajaj DominarDominar OdysseysBajaj Auto Ltd.Finalist
8The Leo GroupHDFC Bank Ltd.#StopMithaniHDFC Bank Ltd.Finalist
9Ogilvy Group
Contributing Agency 1 : Wavemaker
Contributing Agency 2 : Facebook
Cadbury Dairy MilkDrowning Hate With HeartMondelez India Foods Pvt. Ltd.Finalist
      
41. Use Of Data
1Dentsu Webchutney Private LimitedFlipkart Internet Private LimitedHagglebotFlipkart Internet Private LimitedSilver
2The Leo GroupSpotify IndiaBeat of a BillionSpotify India Pvt. Ltd.Bronze
3Ogilvy Group
Contributing Agency 1 : Wavemaker
Cadbury FuseCadbury Fuse – Hunger Gets PersonalMondelez India Foods Pvt. Ltd.Finalist
4VMLY&RPantaloons CREATING ONE OF INDIA’S HIGHEST ROI LOYALTY PROGRAMMESPantaloonsFinalist
5The Leo Group
Contributing Agency 1 : DDB Mudra Group
Spotify IndiaThere’s a playlist for thatSpotify India Pvt. Ltd.Finalist
6The Leo Group
Contributing Agency 1 : EQUINOX FILMS PVT. LTD
Contributing Agency 2 : Beehive Communications Pvt. Ltd.
Twitter#WeTweet TogetherTwitter Communication India Pvt. Ltd. Finalist
7McCann Worldgroup IndiaJCBUsing Data to speak to Human aspirationJCB India Ltd.Finalist
8McCann Worldgroup IndiaIkeaHow Ikea used Data to  connect with Indian Families?IKEA India Private LimitedFinalist
      
42. The Internal Marketing Award
1The Leo GroupPublicis GroupeAll EqualPublicis GroupeFinalist
      
43. The Disruptive Differentiators Award
1Wunderman Thompson GroupFacebookThumbstoppersFacebook India Online Services Private LimitedSilver
2DDB Mudra GroupSTAYFREEBREAKING THE BARRIERS OF ONE TABOO WITH ANOTHERJohnson & Johnson Private LimitedBronze
3Ogilvy GroupFevikwikPhenko Nahi JodoPidilite Industries Ltd.Bronze
4Ogilvy Group
Contributing Agency 1 : Mindshare
Castrol CRB TurbomaxTruckAasana – Caring for the Real EngineCastrol India Ltd.Bronze
5WATConsultRacoldMind Your LanguageRacoldFinalist
6DDB Mudra GroupBig BazaarPaani ke daam mein doodhFuture Retail LimitedFinalist
7SiritiChaloKuch Pyare Pal ChuraoChaloFinalist
8DDB Mudra Group
Contributing Agency 1 : Monk Media Network
Contributing Agency 2 : Genesis Burson – Marsteller
Contributing Agency 3 : Max Publicity
NBANBA Takes Over India’s BackyardNBA India Basketball Pvt. Ltd.Finalist
9Ogilvy GroupHindustan Unilever Limited (Corporate)The ShowerHindustan Unilever LimitedFinalist
10Wunderman Thompson Group
Contributing Agency 1 : Hungama Digital Services Pvt. Ltd.
PUMA#SOCKTHEMPUMA SPORTS INDIA PVT. LTD.Finalist
11FCB IndiaTimes of IndiaTimes Out & Proud: India Comes Out of the ClosetTimes of IndiaFinalist
12Ogilvy GroupMake A Difference#NeverTooLateMake a DifferenceFinalist
13Ogilvy Group
Contributing Agency 1 : Wavemaker
Cadbury CelebrationsThe Gift Of Good IntentionsMondelez India Foods Pvt. Ltd.Finalist
14Ogilvy Group
Contributing Agency 1 : Wavemaker
Cadbury Unity BarChocolate That’s Made Of India, For IndiaMondelez India Foods Pvt. Ltd.Finalist
      
44A. Small Budgets : Products
1The Leo GroupJeepJeep DemocracyFCA IndiaSilver
2McCann Worldgroup IndiaJCBDigging yourself out of a digital ditchJCB India Ltd.Bronze
3DDB Mudra Group
Contributing Agency 1 : ZtoA Marketing Solutions Pvt. Ltd.
Gulf Oil Lubricants India Ltd.Gulf Supreme TractorotsavGulf Oil Lubricants India Ltd.Finalist
4Wunderman Thompson GroupThe Times of IndiaBol DaalBennett, Coleman Co. Ltd.Finalist
5Ogilvy GroupDr. Fixit RoofsealChhappar Phaad KePidilite Industries Ltd.Finalist
6Wunderman Thompson GroupMumbai MirrorOperation KhataaraMumbai MirrorFinalist
      
44B. Small Budgets : Services
1SiritiThe Wishing Factory#AadhiwaliZindagiMitaoThe Wishing FactoryBronze
2DDB Mudra GroupSTAYFREEBREAKING THE BARRIERS OF ONE TABOO WITH ANOTHERJohnson & Johnson Private LimitedFinalist
3DDB Mudra GroupMcDonald’sMake Your ChoiceHardcastle Resturants Pvt. Ltd.Finalist
4DDB Mudra Group
Contributing Agency 1 : The Leo Group
Spotify IndiaMemevertisingSpotify India LLPFinalist
5DDB Mudra GroupSpotify India LLPHIJACKING IPL CHATTER WITHOUT THE SPONSORSHIPSpotify India LLPFinalist
6The Leo GroupCarDekhoBeating the Patriarchy on the Indian RoadsGirnar Software Pvt. Ltd.Finalist
      
GRAND EFFIE
 
1Eighty Two Point Five Communications Pvt. Ltd.Bisleri Packaged Drinking WaterSamajhdar Jante haiBisleri International Private LimitedCategory :  Beverages Non-Alcohol