Dubai Tourism’s new winter campaign film features Bollywood star Anushka Sharma and cricket icon Virat Kohli exploring the city’s desert escapes, cultural landmarks, and vibrant urban life. The film highlights Dubai’s promise of endless surprises, appealing to both first-time visitors and seasoned travellers seeking fresh experiences.
Dubai has long been celebrated as a city of contrasts, where futuristic skylines rise from golden sands and centuries-old traditions coexist with cutting-edge innovation. In its latest winter campaign, Visit Dubai has chosen two of India’s most beloved personalities—Bollywood actress Anushka Sharma and cricket legend Virat Kohli—to embody this spirit of discovery. The film, which has already begun to generate buzz across social media platforms, captures the couple as they journey through desert escapes, cultural hubs, and the pulsating energy of Dubai’s urban core, reinforcing the city’s promise of surprises for both first-time and repeat travellers.
The choice of Anushka Sharma and Virat Kohli is no accident. Together, they represent a blend of glamour, achievement, and relatability that resonates deeply with audiences across India and beyond. Sharma, known for her versatile performances in films ranging from Rab Ne Bana Di Jodi to Pari, brings a sense of elegance and curiosity to the campaign. Kohli, one of the most accomplished cricketers of his generation, embodies dynamism, resilience, and a spirit of adventure. Their chemistry on screen mirrors their real-life partnership, making them ideal ambassadors for a city that thrives on the interplay of tradition and modernity.
The film opens with sweeping shots of Dubai’s desert, a landscape that has captivated travellers for centuries. Anushka and Virat are seen embarking on a desert safari, the golden dunes stretching endlessly under a winter sun. The visuals highlight the serenity and majesty of the desert, a place where silence speaks louder than words. For many visitors, the desert represents the soul of Dubai, a reminder of its Bedouin heritage and the resilience of its people. Yet, as the film shows, the desert is not just about stillness—it is also about adventure. The couple is seen engaging in dune bashing, camel rides, and stargazing, experiences that combine adrenaline with awe.
From the desert, the narrative shifts to Dubai’s cultural hubs. Here, the film emphasizes the city’s role as a melting pot of traditions and creativity. Anushka and Virat stroll through Al Fahidi Historical District, where narrow lanes and wind towers evoke the charm of old Dubai. They explore art galleries, museums, and souks, immersing themselves in the textures of Emirati culture. The film captures moments of quiet reflection, as the couple pauses to admire calligraphy, traditional crafts, and the aroma of spices wafting through bustling markets. These scenes remind viewers that Dubai is not just about skyscrapers and shopping malls—it is also about heritage, storytelling, and community.
The energy shifts dramatically as the film transitions to Dubai’s urban core. Towering structures like the Burj Khalifa and the Museum of the Future dominate the skyline, symbols of ambition and innovation. Anushka and Virat are seen experiencing the city’s cosmopolitan lifestyle—fine dining, luxury shopping, and vibrant nightlife. The film captures them enjoying rooftop views, sipping coffee in chic cafés, and mingling with locals and tourists alike. The message is clear: Dubai is a city that never stops reinventing itself, offering new experiences even to those who have visited before. For repeat travellers, the film suggests, there is always something fresh to discover.
One of the most striking aspects of the campaign is its emphasis on contrasts. The desert and the city, tradition and modernity, serenity and energy—all coexist seamlessly in Dubai. By showcasing Anushka and Virat moving effortlessly between these worlds, the film reinforces the idea that Dubai is a destination of endless possibilities. It is a place where travellers can design their own narratives, whether they seek adventure, culture, luxury, or relaxation.
The film also taps into the growing trend of experiential travel. Today’s travellers are less interested in ticking off landmarks and more focused on creating memories. By highlighting activities such as desert safaris, cultural explorations, and urban adventures, Visit Dubai positions the city as a canvas for personal stories. Anushka and Virat’s journey becomes a metaphor for the journeys of countless visitors who arrive with curiosity and leave with unforgettable experiences.
For Dubai Tourism, the campaign is strategically timed. Winter is one of the most popular seasons for travel to Dubai, with pleasant weather making outdoor activities particularly appealing. By releasing the film now, Visit Dubai aims to capture the attention of Indian travellers, a market that has consistently ranked among the top sources of visitors to the city. The presence of Anushka and Virat, both household names in India, ensures that the campaign resonates strongly with this audience. Their star power adds credibility and allure, making Dubai not just a destination but a dream.
The film has already sparked conversations online. Fans have praised the couple’s chemistry and the breathtaking visuals, while travel enthusiasts have expressed renewed interest in exploring Dubai. The campaign’s success lies not only in its aesthetic appeal but also in its ability to connect emotionally with viewers. By presenting Dubai through the eyes of two beloved figures, the film makes the city feel accessible, aspirational, and endlessly exciting.
Beyond its immediate impact, the campaign reflects Dubai’s broader vision of positioning itself as a global tourism hub. The city has consistently invested in infrastructure, cultural initiatives, and marketing campaigns to attract diverse audiences. From hosting international events to developing world-class attractions, Dubai has demonstrated a commitment to innovation and inclusivity. The winter film featuring Anushka and Virat is part of this larger narrative, showcasing Dubai as a city that welcomes everyone and offers something unique to each visitor.
For Anushka Sharma and Virat Kohli, the campaign is also a personal milestone. As public figures, they have often shared glimpses of their travels and adventures with fans. By collaborating with Visit Dubai, they not only endorse the city but also invite their audience to join them in discovering its wonders. Their journey becomes a shared experience, blurring the lines between celebrity and traveller, endorsement and exploration.
In the end, the film is more than a promotional campaign—it is a celebration of Dubai’s identity. It captures the essence of a city that thrives on diversity, innovation, and hospitality. It reminds viewers that Dubai is not just a destination but an experience, one that evolves with each visit. Whether you are stepping into the desert for the first time or revisiting familiar streets with fresh eyes, Dubai promises surprises at every turn.
As the credits roll, the final message lingers: Dubai is a city of stories, waiting to be discovered. With Anushka Sharma and Virat Kohli as guides, the journey feels both personal and universal, inviting travellers from around the world to write their own chapters in the city of dreams.
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