Highlighting the mesmerizing beauty of North-east India, Doo Creative has efficiently managed to conceptualise and execute the new TVC for Bison Panel, third in the series, which takes you to the North-east of India. Shot in Cherrapunji, where it rains incessantly and where Bison Panel can work seamlessly. The product attribute is revealed only in the very end after a scenic journey of Cherrapunji and its magical beauty.
- Client: NCL Industries Limited
- Brand: Bison Panel
- Agency: Doo Creative India
- Creative Team: T V Prasad, Viswaprasad Raju, B P Sarathy, Venkat BLine Production & Cinematography: Partha Borgohain Model: Jeanette Bay
- Production Assistant: Victor Das
- Sohra Local Assistant: Biolinda L.Mawlot
- Music composers: Saumitra Sinha and Vedika Chandran
- Khasi arrangement, Khasi Instruments and Recording Engineer: Mebanlamphang Lyngdoh
- Lyrics: Desmond Rimaki Sun and Mebanlamphang Lyngdoh
- Singer: Amabel Susngi
- Backing vocals: Amabel Susngi and Vedika Chandran
- Additional Arrangement: Saumitra Sinha and Vedika Chandran
- Mix and Master: Saumitra Sinha and Vedika Chandran
- Recording Facility (for Khasi instruments and Khasi vocals) : Ker ‘Li Trep Creation, Shillong
About Doo Creative
Founded in 2010, the Hyderabad-based Doo Creative, an integrated communications agency offers business solutions in various genres, such as brand strategy, brand design, brand identity, brand positioning, brand definitions, TVCs, digital films, corporate films, documentaries, short films, digital content, digital marketing, social media, websites, and apps.
Website for reference- http://www.doocreative.com/
About Bison Panel
Bison Panel is multipurpose building board – a proven product in countries around the world was introduced in India by NCL with technology imported from Bison Werke of Germany. Bison contains no hazardous material like Asbestos or Formaldehyde. Its process dust is harmless. Bison Panel is a cement bonded particle board made out of 62% cement & 28% wood. The wood used is of fast-growing species like Eucalyptus & Poplar. Due to adoption of a special manufacturing process, the panel acquires the strength & durability of cement, & the easy workability of wood – a combination of qualities absent in other boards. Cement is strong & durable, & is not affected by fire, weather, termites, etc. Wood is light & strong, & is easily machinable. As the wood particles in the board are mineralized with chemicals during the manufacturing process, the particles become termite & vermin resistant.
The boards are fire, water, weather, termite, & vermin resistant, & achieve both dimensional & chemical stability over a long construction period. Bison Panel confirms to I.S. 14276 / 2016. Further, Bison can be used for the construction of fire resistant building elements to satisfy the criteria of I.S.O. 834-1975 & I.S. 3809 – 1979 for 1/2 hour to 4 hours fire rating. Bison is ecofriendly with IGBC certificate & GRIHA / SVAGRIHA compliance. There are two factories where Bison is manufactured to meet the demand of Bison products across India. One of these factories is located at Paunta Sahib in Himachal Pradesh and the other at Boards Plant, Mattapally, Telangana.
Bison Panel is first choice of the Architects, designers, developers and all households because of its properties of termite, fire and moisture resistance. It is strong as cement, durable and easy to work like wood. Added advantage is its sound insulation. Bison Panel has innumerable applications – it can be used in all places where an ordinary particle board can be used. For example, Bison can be used for wall partitions, false ceilings, doors, wall claddings, flooring, kitchen platforms, table tops, stair cases, louvers, cabinets, cabins, & many more.