Bangalore based apparel Manufacturer, Dixcy Textiles has appointed TBWA/India, a premier creative agency to handle the creative portfolio for its leading brand, Dixcy Scott.
Delighted upon the partnership, Govind Pandey, Chief Executive Officer, TBWA\India, said, “With the revamped product line, Dixcy was looking for an agency partner to align the brand positioning of Dixcy Scott with their new vision and direction. The Indian innerwear category is highly competitive yet similar in messaging. We are thrilled Dixcy has entrusted TBWA\India to partner with them on this journey and create a bold and distinct new space for the brand. We both see this as a fantastic opportunity to do some lovely breakthrough work for the brand.”
Detailing upon the partnership, Zoher Kapuswala, Head – Marketing, Dixcy Textiles, said, “We are happy to partner with TBWA\India on our journey to meet our vision for the Dixcy Scott brand. We see significant opportunities for growth, and we are confident that TBWA will help us create a compelling identity and voice for the brand that resonates with our customers. We welcome TBWA\India onboard and look forward to working with them.”