AltDRX, a cutting-edge digital real estate investment platform, has announced the appointment of Manisheel Gautam as its Chief Marketing Officer (CMO). This strategic addition to the leadership team underscores AltDRX’s commitment to driving innovation and expanding its market presence in the fast-evolving landscape of real estate investments.
Gautam brings a rich blend of entrepreneurial and corporate experience to his new role. Prior to joining AltDRX, he co-founded Investorey, a platform dedicated to aggregating alternative and new-age investment opportunities. Under his leadership, Investorey secured $1 million in seed funding, reflecting his ability to drive growth and innovation in emerging sectors.
An alumnus of two of India’s premier institutions, IIT Bombay and IIM Ahmedabad, Gautam possesses a robust academic foundation that complements his professional expertise. His extensive tenure at Ola from 2014 to 2021 played a pivotal role in shaping his career trajectory. During this period, Gautam contributed significantly to Ola’s evolution from a nascent startup to a global mobility powerhouse.
At Ola, Gautam’s responsibilities spanned diverse domains, including marketing, category management, and international expansion. He held multiple key roles such as Marketing Manager, Category Manager, and Program Manager for International Launches. His most notable contribution came during his tenure as Senior Category Manager for Ola Foods, where he demonstrated his ability to lead teams, manage complex projects, and drive category growth.
With his comprehensive expertise across marketing strategy, operational execution, and global market entry, Gautam is well-equipped to steer AltDRX’s marketing efforts. His appointment signals the company’s ambition to redefine how digital real estate investments are perceived and accessed, positioning AltDRX as a leader in this dynamic industry.
Manisheel Gautam said, “We are joining a company that is revolutionising how Indians invest in real estate. We will bring our fast-paced problem solving and marry it with the plethora of experience the founders at Alt DRX have in real estate and asset tokenisation.”
Avinash Rao, Founder of AltDRX, added, “The addition of Manisheel to our leadership team marks a new chapter in AltDRX’s journey. Gautam’s extensive experience in scaling technology-driven businesses resonates with our vision for revolutionising real estate investing in India. With Manisheel, we’re confident in our ability to make real estate investing as accessible and straightforward as everyday transactions for millions of Indians. We are excited about the fresh perspectives and dynamic energy Gautam bring to AltDRX.”
Anand Narayanan KB, Founder of AltDRX, stated, “Manisheel extensive experience in scaling technology-driven businesses aligns perfectly with our vision for AltDRX. Gautam’s proven track record in building and scaling innovative products and marketing strategies will be crucial as we continue to revolutionise the real estate investment landscape in India. We are certain that expertise will be instrumental in driving our mission to transform real estate investing through cutting-edge technology and user-centric design.”
