DIAGEO India has once again showcased its excellence in branding and design, taking home seven prestigious awards at the 11th edition of the Transform Awards Asia 2024. The accolades include two Gold, two Silver, and three Bronze awards, recognizing the exceptional design work on Godawan and the transformative strategic branding of McDowell’s & Co. – X Series and Distillers Batch Indian Single Malt.
Award-Winning Categories
Godawan – G100
- Gold: Best Development of a New Brand within an Existing Brand Portfolio
- Gold: Best Use of Packaging (Limited Edition)
McDowell’s & Co. – X Series & Distillers Batch Indian Single Malt
- Silver: Best Development of a New Brand within an Existing Brand Portfolio
- Silver: Best Visual Identity from the Food and Beverage Sector
- Bronze: Best Development of a New Brand within an Existing Brand Portfolio
- Bronze: Best Use of Packaging (Glass)
- Bronze: Best Use of Packaging (Limited Edition)
Celebrating Creative Excellence
The awards underscore DIAGEO India’s unwavering commitment to innovation, creativity, and strategic brand transformation. Godawan impressed with its distinctive packaging and the thoughtful integration of a new brand within an existing portfolio, while McDowell’s & Co. – X Series and Distillers Batch Indian Single Malt stood out for their compelling visual identity and innovative packaging across various formats.
“This recognition at the Transform Awards Asia 2024 reinforces our belief in pushing the boundaries of design and strategy to deliver meaningful brand experiences,” said a DIAGEO India spokesperson. “These wins highlight our dedication to excellence, achieved in collaboration with our long-term strategic partners.”
Collaborative Efforts Behind the Success
The award-winning work was developed in partnership with leading creative agencies:
- Butterfly Cannon team: Jon Davies, Georgie Jones, and Arron Egan
- Design Bridge and Partners Singapore team: Alexandra Cerruti, Kathryn O’Connell, Rachel Barton, and Leonard Lam
Their combined expertise has played a pivotal role in crafting innovative branding and design strategies that resonate deeply with consumers.
About Transform Awards Asia
The Transform Awards Asia celebrates excellence in brand development and acknowledges the most innovative and creative branding initiatives in the region.
About DIAGEO India
DIAGEO India is a leader in premium alcohol beverage brands, renowned for its diverse portfolio, which includes iconic names like Johnnie Walker, Smirnoff, Godawan, and McDowell’s No. 1. The company continues to drive impactful brand transformations while setting new benchmarks in the industry.
