After a multi-agency pitch, Bangalore International Airport has chosen to appoint dentsumcgarrybowen (dmb) India, an integrated communications agency from the house of dentsu International, as its lead communication partner for the next three years. The agency will serve the brand from its Bengaluru office.
Commenting on the strategic partnership, Indrajeet Mookherjee, President South, dmb India, said, “In the brand communication business, there are once in a lifetime opportunities, and partnering with an airport brand is definitely one. We are truly delighted to have won this mandate and looking forward to embarking on this journey with Team BIAL.”
Welcoming dmb on board, Shalini Rao, Chief Marketing Officer, BIAL said, “Over the years, BLR Airport has grown in scale and stature. Airports today are becoming destinations by themselves. We are delighted to partner with dentsumcgarrybowen to build our brand journey that will bring alive a multitude of products, themes and experiences.”
During FY 2018-19, BLR Airport, the third-largest airport in the country, handled 33.3 million passengers and has been the busiest airport in southern India. Recognized by SKYTRAX as the Best Regional Airport in India and Central Asia in 2020, BLR Airport has built a formidable reputation.