A global creative agency delivering idea-lead brand transformation at scale form the house of dentsu India, dentsumcgarrybowen India has elevated Indrajeet Mookherjee to the role of Managing Partner. As per the new role Mookherjee will spearhead the agency nationally and will also report into Siddharth Rao.
The agency is part of the larger, newly formed dentsuMB group, which houses a cluster of creative agencies from within the dentsu creative service line of business. For the record, the brands that are now part of the dentsu creative group in India include Dentsu Webchutney, Taproot Dentsu, WATConsult, Perfect Relations, Isobar, Dentsu One, dentsu MB (erstwhile Dentsu India) and Dentsu Impact. Under this fresh structure, the agencies that will report into Sidharth Rao, CEO dentsuMB Group, are Dentsu Webchutney, Taproot Dentsu, Dentsu One, dentsuMB and Dentsu Impact.
Detailing about the elevation, Sidharth Rao said, “As we continue to strengthen and reshape our creative offering in the Indian market, we needed a leader who is experienced, connected, and understands the nuances of the communication landscape. Indrajeet, with his experience in managing brands and categories across South and Southeast Asia, was the perfect choice to helm our operations. The dentsuMB group of agencies, which already boasts iconic Indian agencies like Taproot Dentsu and Dentsu Webchutney in our stable, are growing at a rapid pace, and I look forward to Indrajeet and his talented dentsumcgarrybowen team, strengthening our creative offering even further.”
Elated upon taking up the new role, Indrajeet Mookherjee said, “I am honoured to join the leadership team of dentsuMB India at a very exciting time where our business is seeing unprecedented change. However, the one constant is the power of ideas and how we deliver business outcomes for our client partners. And that’s where I am hugely inspired by the global legacy of dentsuMB as a creative powerhouse and develop work that wins in the world and leads to better business results for brands. I am looking forward to working with our talented team and group leaders to build and create a truly integrated agency.”
Mookherjee comes with more than two decades of experience in leadership roles. He is an experienced marketing communications professional with a demonstrated history of working in the public relations and communications industry. He is skilled in Marketing Management, Digital Strategy, Integrated Marketing, Advertising, and Customer Relationship Management (CRM). He is popularly known in the industry, has had a remarkable career, having done the top circuit of Lowe Lintas, Ogilvy, Leo Burnett, Rediffusion Young & Rubicam, and TBWA in India and Indonesia. Before he returned to India as Executive Vice-President Dentsu India in 2016, he was the Managing Director of Soho Square, Indonesia, which is part of the Ogilvy group. Some of the top brands Mookherjee has worked with are Unilever, Nestle, Mondelez, Heinz, Adani Wilmar, Arvind Brands, Cathay Pacific, Himalaya Herbal, Sab Miller, Suntory Garuda, L’Oreal, MRF, Jos Alukkas, Geojith.