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Sunday, October 17, 2021

Dentsu X wins MyGlamm’s integrated media mandate

MyGlamm, a premium beauty product company has awarded its integrated media mandate to Dentsu X, part of Dentsu India. As per the mandate, the agency will contribute to the e-commerce enterprise’s expansion plans by designing and deploying an omnichannel media strategy.

Apratim Majumder moves from Unilever to MyGlamm as CMO, Marketing &  Advertising News, ET BrandEquity
Apratim Majumder, Chief Marketing Officer, MyGlamm

Elated on the partnership, Apratim Majumder, Chief Marketing Officer, MyGlamm, said, “dentsu X was highly recommended to us, and to our delight, in a very short period, we have discovered exactly why! Their strategic thinking, experience, speed-to-market products, and efficiencies have completely impressed us. Partnering with them on our go-to-market strategy is reassuring, given their data-driven clear-thinking and inventive approach in meeting consumer and company goals.”

On winning the mandate, Divya Karani, CEO, dentsu Media South Asia and CEO, dentsu X India, said, “We obsess over driving value and delivering the committed outcomes to all our clients’ businesses. Recognition and acknowledgment for our services are invaluable! We are delighted to partner with MyGlamm and move from pillar to strength.”

About MyGlamm

MyGlamm one of Europe’s largest natural beauty companies, has collaborated with global experts and makeup artists to bring about exciting innovations in makeup to accomplish the brands’ single, focused goal – make looking glamorous effortless!

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