dentsu X India has secured the integrated media mandate for Okaya Power Private Limited, a prominent player in India’s power solutions landscape. The account was awarded after a highly competitive multi-agency pitch and will be serviced by the agency’s Gurugram office. As part of the mandate, dentsu X — the data and technology-powered agency from the house of dentsu India — will lead end-to-end media responsibilities including strategic planning, media buying, and cross-platform investment management. The agency will harness its proprietary data-driven tools and insights to craft high-impact, performance-focused media strategies tailored to drive measurable brand outcomes.
This partnership marks a significant milestone for both companies. For Okaya Power, it signals a renewed push to deepen its market presence and consumer resonance at a time when sustainable energy solutions are gaining strong momentum across India. For dentsu X, the collaboration underscores its growing reputation as a partner of choice for future-facing brands seeking intelligent, tech-enabled media ecosystems.
Rooted in shared values of innovation, durability, and sustainability, the alliance is poised to help Okaya Power evolve into a more recognizable and trusted household name. dentsu X will also leverage its multidisciplinary expertise across media, content, data, and technology to elevate Okaya’s visibility and connect with a wider, more diverse audience across urban and emerging markets.
The win not only reinforces dentsu X’s commitment to delivering transformative media solutions, but also sets the stage for a dynamic partnership aimed at powering a greener, more energy-conscious India.
Commenting on the partnership, Sujata Dwibedy, CEO, dentsu X India said, “We are thrilled to partner with Okaya Power at this exciting stage of their growth journey. At dentsu X, we believe in building experiences beyond media, and this mandate is a testament to our ability to integrate data, technology, and creativity to deliver real business outcomes. We look forward to creating meaningful impact and taking the Okaya brand to even greater heights.”
Arush Gupta, CEO, Okaya Power added, “As we evolve into a more consumer-connected and future-focused brand, our collaboration with dentsu X empowers us to unlock deeper insights, smarter media strategies, and sharper storytelling. This partnership will help amplify Okaya’s voice across platforms, strengthen our emotional connect with consumers, and accelerate our journey toward becoming a truly loved and trusted power solutions brand.”
