After a multi-agency pitch, Tanishq, a well-known and largest jewellery brand in India has awarded its digital mandate to Dentsu Webchutney, a full-service digital agency from the house of dentsu international. The agency will strive towards building an aggressive creative growth strategy, which aims to encapsulate the classic essence of Tanishq.
On winning the mandate, Shambhavi Ramanathan, Planning Director, Dentsu Webchutney said, “We are thrilled to be associating with one of the finest brands in India – Tanishq. As champions of change, always testing waters and staying ahead of its time, we found a complete vision match as digital brand-building partners. It is a privilege to join forces to shape emerging culture and progressive womanhood.”
Commenting on it, Binaifer Dulani, Creative Director, Dentsu Webchutney said, “With a fierce, woman-strong team and some of the brightest young talents from the industry, we look forward to making jewelry a powerful form of self-expression through digital.”
Talking about the collaboration, Ranjani Krishnaswamy, General Manager-Marketing, Tanishq said, “We’re absolutely thrilled to join forces with the young and dynamic team at Dentsu Webchutney to lead our digital mandate. Partnering with them sets us off on yet another exciting journey of meaningfully engaging with our consumers on digital. We’re sure that Dentsu Webchutney, with their nuanced understanding of the digital landscape, will fuel our vision to be the country’s most loved jewelry brand.”
