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Tuesday, December 6, 2022

Dentsu strengthens Senior Leadership Team in The Philippines

Dentsu has announced that Jerry Hizon will take on the role of Chief Creative Officer and helm both Dentsu Jayme Syfu and Dentsu One Manila. Prior to his role expansion, he previously led the transformation of the Dentsu One Manila creative team as its CCO.

“Jerry’s passion for excellence makes him the perfect choice for this leadership position. I’ve worked with him for 13 years and have seen how he has continued to elevate and evolve the creativity we do on behalf of our clients. Jerry has been heavily involved in the development of our next-gen creative leaders and the culture of excellence that we have imbibed in our leaders at Dentsu has aptly prepared him for this career milestone.” Said Ronald Barreiro, CEO, Creative Service Dentsu Philippines.

It was additionally announced that Elyse Bella and Edg Samson have been promoted to Managing Director for Dentsu Jayme Syfu and Dentsu One Manila, respectively.

Bella will oversee business transformation at Dentsu. She has been a long-time Dentsu account lead, directly overseeing its major Japanese accounts including Ajinomoto, Yamaha, and Glico. She was instrumental in leading the agency’s new business wins for Shell and Mang Inasal.

“Known as the agency’s resident “Tiger Mom”, Elyse is a tenacious and dedicated business leader who continuously provides comprehensive solutions for our clients. Having run the most profitable business unit in Dentsu Jayme Syfu for six consecutive years, Elyse will partner with brands to achieve meaningful progress for growth with innovative ideas and solutions and help businesses move forward.” Added Ronald Barreiro, CEO, Creative Service, Dentsu Philippines.

Samsom will lead Dentsu One Manila as Managing Director. Since joining Dentsu in 2018, Edg has played a critical role in a number of Dentsu Philippines’ most notable business wins, including a part of the team that won the Coca-Cola account. He has overseen top accounts including Jollibee, Unilever, and Wyeth.

“Edg is a true business leader who thrives in challenging work situations because of his calm and collected demeanour. With a solid track record and his strong affinity with our people, Edg is the perfect person to lead Dentsu One Manila to its next phase of growth.” Said Alex Syfu, Chief Advisor, dentsu Philippines.

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