With the aim of bolstering its creative offering, Dentsu International strengthens Dentsu Singapore’s creative team with the appointment of Steve Kyriakou and Maurice Wee as Creative Directors to push the creative boundaries and deliver solutions that build brand salience and drive growth for clients.
Talking about the new appointments, Prakash Kamdar, CEO, dentsu Singapore, said, “Our people are the heartbeat of our business and a core building block of our go-to-market proposition. It is, therefore, our strategic priority to invest in critical people capabilities at all levels of the business, including fortifying bench strengths across our service lines. This means empowering our existing talents to grow into senior leadership roles while welcoming the best human capital from the industry into dentsu.”
Steve Kyriakou brings 18 years of experience spanning across the creative and marketing space. He started off his career journey as Copywriter at Sharpe Blackmore Euro RSCG, later on moving to Creative team of Grip Limited. He has also worked as Copywriter at Saatchi & amp Toronta, Euro RSCG Singapore and McCann Worldgroup prior to joining Leo Burnett Singapore as Creative Group Head where he spearheaded multiple accounts, with a focus on new business pitches, winning several including Great Eastern and IKEA. Later he joined Grey Singapore as Associate Creative Director. He was then appointed as Creative Director at OgilvyOne Worldwide and GOVT. Prior to joining Dentsu International, he was the Vice President Marketing Communications of Singapore Ice Hockey Association where he was responsible for overseeing and strategic direction of internal and external marketing and sponsorship for the Singapore Ice Hockey Association.
Maurice Wee carries more than 25 years of experience of the creative industry. He started off his career journey as Graphic Designer at Adcrobats Advertising and Design in 1995 later on worked at JWT Singapore as Art Director. He has worked for Saatchi & Saatchi Hong Kong as Art Director and Associate Creative Director. Wee has won Gold One Show pencils, Gold Clios, Silver Lions and D&AD pencils including a nomination for art direction, in-books for typography and a D&AD pencil for illustration. He has worked as a CD at Grey, BBH Singapore, TBWA, Ogilvy, BBDO and Saatchi & Saatchi, under David Droga and Craig Davis.He was ranked joint no. 1 in Asia at one point with his partner Renee Lim in the Campaign Brief Asia Creative Rankings.
Maurice’s first campaign for BBH, Mentos National Night, won Campaign of the Year and Digital Campaign of the Year at the IAS Hall of Fame awards, a gold Effie and Spike, a Cannes Lion and was listed by Campaign as one of the top 5 campaigns of 2012. His campaign “The IKEA Bookbook” is the most shared IKEA ad of all time, with 19 million organic views on YouTube. He has created several global campaign platforms for the brand such as Flu Responsibly for Panadol Cold and Flu.