Dentsu India has appointed Saagar Sethi as the President of its supply-side management platform, Amplifi. Saagar stepped into the role in April 2022, as part of the increased media leadership roster across dentsu India and is tasked with leading the network’s Investment Management, Media Trading (Media Owner Services and Principal Buying) and Content (Original Partnerships & Entertainment) businesses in India.
He will report into Divya Karani, Media CEO, dentsu – South Asia and work closely with the global Amplifi leadership to focus on creating “sustainable values for dentsu and its partners in India and across the globe,” the agency said.
Saagar brings more than 15 years of experience in transition management. He was previously Head of Indirect Procurement at LG Electronics India, where he played an instrumental role in successfully handling diversified, complex and companywide transformation projects, nationally and internationally. He has also participated in organizational design, transitioning and change management journeys for leading brands like LG Electronics and Ernst & Young.
“We are excited to have Saagar join our management team as we consolidate and prepare for the next stage of growth. In today’s increasingly complex media market, the experience he brings to the table will help us increase our client delivery skills in India,” said Karani.
“I have always been passionate about media. The timing of this opportunity could not have been better. This role complements my transformation experience and passion,” added Saagar.