Dentsu Malaysia has announced the appointment of Bala Pomaleh as CEO, Media, marking his return to the company after nearly a decade at IPG Mediabrands. In his new role, Pomaleh will be responsible for driving innovation, growth, and strategic leadership across Dentsu Malaysia’s media business, further strengthening its market position.
Pomaleh’s appointment signals a homecoming to dentsu, where he previously spent four years leading Carat Malaysia, a key agency within dentsu’s media network. His tenure at Carat was marked by significant growth and a reputation for delivering cutting-edge media strategies.
With over two decades of experience in the media and advertising industry, Pomaleh has built an impressive track record in media planning, digital transformation, and client engagement. During his time at IPG Mediabrands, he played a pivotal role in driving business growth, overseeing large-scale media operations, and shaping the agency’s success in the Malaysian market.
As he steps into his new role at dentsu Malaysia, Pomaleh is expected to bring fresh perspectives, leveraging his deep industry expertise to enhance dentsu’s media capabilities and foster stronger partnerships with brands. His return comes at a crucial time as the agency continues to expand its offerings in the rapidly evolving media landscape.
“I am therefore delighted to welcome him back to the dentsu network where he will undoubtedly be a transformational force for our clients and our people. It is great to be able to come back to the familiar sense of excellence and community that make up the very essence of our dentsu network This is a winning formula that sets dentsu Malaysia apart as we continue to innovate to impact our clients, our people and our society in an ever-changing landscape. I can’t wait to break new grounds together with our one integrated dentsu team going forward.”
