Dentsu Creative has appointed Cheuk Chiang as CEO for the Asia Pacific. Cheuk joined Dentsu in 2019 as CEO, Greater North APAC, and Chairman, Dentsu China, both of which he will continue to oversee in his expanded role.
Chiang has spent half his twenty-nine-year career at creative, data and tech agencies before moving into media and then onto an integrated role at dentsu. He has presided over 140 ‘Agency of the Year’ awards and award-winning campaigns throughout his career and has twice served as a judge at Cannes Lions International Festival of Creativity as well as Chairman and President roles at the APAC Effies, Spikes Asia, and Dubai Lynx award shows.
Dentsu International launched Dentsu Creative at Cannes Lions Festival in June in an effort to streamline operations under one umbrella brand.
“At Dentsu Creative we have set a bold ambition for ourselves – owning Horizontal Creativity, a modern approach to creativity which infuses every part of our company to provide the most integrated solutions to our clients,” said Fred Levron, Chief Creative Officer, Dentsu International said.
“To be able to deliver on this promise we need not only a new generation of creatives, but also business leaders. Individuals who are obsessed by creative excellence, and have the unique experience necessary to accelerate creativity through media and tech. Cheuk is exactly this. Asia Pacific is a key region for DENTSU CREATIVE and I am excited to have him by my side to reinvent the way we build brands and businesses here.”
“The way consumers interact with brands is far more sophisticated than it used to be. In this complex environment, every marketer wants their brand to communicate consistently; to speak with one voice across all consumer touchpoints and experiences. The challenge they face is finding a simple integrated solution that embraces the full richness of the modern marketing landscape,” said Chiang.
