The nature-inspired beauty brand, WOW Skin Science has appointed Deepika Sabharwal Tewari as the Chief Brand Officer. As per the new role, she will be responsible for driving brand strategy, digital content & communication, and product category for WOW Skin Science, Shaving Station, Body Cupid, and Nature Derma.
In her current role, she will focus on strengthening the brands in India and will drive deep consumer engagement across all channels. Customer Acquisition, Retention, and Engagement are key aspects of her role along with steering special focus on the e-commerce website. Range Creation, New Product Development & Introduction, Pricing & Promotions across channels, and Executing & Developing the product strategy for each of the brands will be her focus areas.
On taking up the new role, Deepika Sabharwal Tewari, Chief Brand Officer, WOW Skin Science, said, “The essence to building a great brand and a great business is in the art of storytelling and WOW Skin Science is a great storyteller that focuses on natural & toxin-free bases and brings to everyone a sustainable approach with its product portfolio. I look forward to this journey of growth and innovation across India and the international market, paving the way for WOW Skin Science to become the global ‘Indian’ brand.”
Welcoming Tewari on board, Manish Chowdhary, Co-founder of WOW Skin Science, added, “We warmly welcome Deepika to the WOW family. With her extensive experience in building brands and consumer segments, we believe that she will truly help WOW reach the next stage of our growth journey. Rooted in Indian ethos and culture, the brand aims to bring a piece of India to every consumer in the personal care and wellness space. We are a digital-first brand that has grown across channels and markets but we believe that the best is yet to come.”
An MBA post-graduate in marketing from Welingkar Institute of Management, Tewari has donned various hats in marketing & advertising over the years and comes from a rich blend of experience in brand building, marketing, communication, and business roles across multiple industry and consumer segments. She started off as Senior Vice President at Ogilvy and Mather where she spearheaded a team that handled Ogilvy Bangalore’s marquee brands like Allen Solly, Titan Eye Plus, Fortune Cooking Oil, Vodafone Karnataka and RMZ Builders. She delivered campaigns and multi-media solutions across these brands including repositioning and driving sales growth along with the brand teams. At Ogilvy and Mather she was responsible for a large business portfolio that had a revenue contribution of 17% of the overall Ogilvy Mumbai Office – the largest advertising office in India. The portfolio included key brands like Asian Paints, Ponds, Hindustan Pencils and new accounts that were added like IDBI Bank, Religare Mutual Funds, Anchor Toothpaste, Unilever Beauty Club and others.
Later on she moved to Titan Company Limited as Associate Vice President – Marketing, Jewellery Division, she has led the company’s jewellery division to into a new sphere across the division’s various brands that cater to India’s rapidly evolving consumer segments. She has driven Tanishq’s re-positioning into an aspirational and desirable brand starting with the relaunch in 2013. This was a 360 degree effort driven by deep consumer insights and impacting store design / experience, merchandising, design and brand communication.
