This Holi, Crocs—renowned for its playful and innovative footwear—dives into the festival’s electrifying spirit with ‘Your Crocs, Your Rang’, a campaign that fuses movement, music, and vibrant self-expression. At its heart is a high-energy dance film set to the iconic ‘Rangeela Re’, seamlessly blending nostalgia with a contemporary Holi twist.
Starring Pratibha Ranta, the film reimagines the beloved track, infusing it with the raw energy and vibrant chaos of Holi. Shot in a visually dynamic, music video-style format, the campaign bursts with color, joy, and spontaneity. Every stomp, spin, and splash of color is an unfiltered celebration of movement—where Crocs take center stage. The festival spirit comes alive through Holi-themed Jibbitz™, allowing wearers to customize their Crocs and express their unique style.
Pratibha effortlessly bridges past and present, donning looks inspired by the cult-favorite song while performing its legendary hook steps with a fresh, modern edge. The result? A bold, high-spirited tribute to Holi that captures the magic of tradition with the energy of today.
Detailing about the idea behind the campaign, Yann Le Bozec, Head of Crocs International Marketing, said: “Self-expression and individuality are the foundation of Crocs, and this campaign taps into that through the colorful energy of Holi. ‘Your Crocs, Your Rang’ encourages people to make this celebration their own, and our newly launched Holi-themed Jibbitz™—paired with vibrant Classic Clogs—are the perfect way to do so. With symbols like ‘Rang Barse,’ ‘Happy Holi,’ and colorful palms, these Jibbitz™ let everyone bring their unique festive spirit and personal style to life.”
Commenting about the vision behind Crocs’ new campaign, Akshat Gupt, Director, CCO & Co-Founder, Kulfi Collective, said “Holi brings a wave of nostalgia and unfiltered fun, and we wanted to capture that in a way that felt fresh and true to Crocs’ spirit. From the music to the movement, every element is designed to reflect the masti and spirit of the festival. And with their bold colors and effortless versatility, Crocs fits right into this playful celebration. It was especially fun to reimagine the iconic ‘Rangeela Re’ thirty years later, in a setting that perfectly matches the energy and vibes of the song!”
Pratibha Ranta, who leads the campaign with her infectious energy, shares her excitement about the film, saying, “Holi has always been one of my favorite festivals, but this film made it even more magical. From dancing to the vibrant track to getting drenched in colors, every moment felt like reliving my childhood. And with Crocs and Jibbitz™ that truly reflect my style, I could move freely while adding a fun, playful touch to my look. It was pure joy from start to finish!”
Highlighting the impact of music in brand storytelling, Kiran D’Cruz, SVP – Brands & Partnerships, Tips Music, said “Rangeela redefined Bollywood music, setting an unprecedented benchmark for sound and style. Its timeless energy continues to captivate, and we’re thrilled to see this iconic track bring a vibrant new dimension to Crocs’ Holi campaign. The song’s rhythm and spirit elevates and complements the campaign’s energy. As we celebrate 30 years of this unforgettable soundtrack in 2025, it’s inspiring to see how its legacy still resonates with new generations. This collaboration is a testament to the enduring power of great music—showing that when you have the right song, it elevates the entire experience, proving that culture and iconic music never go out of style.”
The ‘Your Crocs, Your Rang’ campaign brings Crocs to the forefront as the ultimate style essential— vibrant, bold, comfortable, and effortlessly functional—perfect for embracing the festival’s fun energy. Designed for carefree celebrations, these iconic clogs are not just a fashion statement but a canvas for your Holi spirit. Whether it’s dancing to the beat of Rangeela Re or celebrating with friends, Crocs and Jibbitz™ let you express yourself fully, making every step as colorful as the festival itself.
Launching on February 27th, the campaign will roll out across social, digital, retail, and e-commerce platforms, ensuring a dynamic and immersive brand experience. Consumers can explore and shop their favorite Crocs in vibrant hues like Lavender, Acidity, and Venetian Blue on crocs.in, Myntra, and at stores nationwide. Adding a personalized touch to the festive spirit, the newly launched Holi-themed Jibbitz™ will be available exclusively at select stores, allowing fans to customize their Crocs and celebrate Holi in style.
